what's up you guys jason wardrop here and we are back with part three of go high level saas
mode and this is called the cleanup funnel and for those of you guys who are brand new here
to the channel or this video uh my name is jason wardrop about six years ago i started a software
company my own custom software i've got over 15 000 software clients paid users all paid um and
now i'm here to share with you guys what works be able to help you grow your own go high level
saas business because i know how powerful it can be and so i just want to help you guys
out as much as possible all right so um this is actually video three of this i think four
or five part series depending on kind of like how much you guys are engaging in the comments
and what else you guys want to learn i'll add on more videos so if you guys do have questions
comments anything else you want to learn drop a comment down below also don't forget to smash
that like button i would really appreciate it and if you guys want to get my full 2 000 paid
program with all the funnels templates everything that i've personally used in my own business
just sign up for go high level under my affiliate link i'll give it to you for free or if you're
already a go high level member and you're on the 97 or 297 plan and you upgrade to the 497
plan there's a way that you can actually give me the affiliate credit upgrade credit and i'll also
hook you up as well all right so anyway let's talk about the cleanup funnel so we talked about in the
last video kind of paid ads how to go through and really scale things and in this video what
i want to talk about is if you're going through and generating 100 leads more than likely you're
only getting about two to three people to buy on the first pass right within the first seven days
so that means you have 97 to 98 other people that showed interest in whatever little carrot you're
dangling in front of them but for some reason they didn't buy maybe it was because it was too high
price for them maybe there's just not like enough credibility trust rapport build up with them
so for one reason or another they didn't buy and so now we want to clean up as many
people as we possibly can and get as many people onto just a monthly recurring subscription model
and that is the beauty of software and the beauty of technology and software is we can do this on a
mass level all right and so what i do is i do this with a challenge funnel okay and uh yes challenge
funnels they have been around for a while they have worked amazingly well in the fitness space
i actually got this one from dave woodward i was in a mastermind with him a software mastermind and
dave woodward is one of the co-founders of click funnels he was saying it was like their number
one funnel to get people onto their software and increase the lifetime value all that stuff
broke down the entire model for me so i was like that sounds legit i want to go through and do that
for my own business and so basically i did and this is kind of the funnel so i'm gonna break it
down so let's get a little back story on this because um most people they're like okay i've
got my website set up for my saas for my go high level saas right and they're like i'm gonna go
and offer a free 7-day trial or 14-day trial i've had people ask me like jason should i give like
a 30-day trial so they're more incentivized to go through and sign up or a 60-day trial
no nobody wants to sign up for your free trial the every single software company on the planet
offers a free trial and more than likely if they sign up for your free trial they're going to go in
kick the tires around click around a little bit give it 30 minutes and if within 30 minutes they
haven't figured out how to go through and actually get a result they're done they're not even going
to try it for another another day or two days right that's just kind of like how things work so
instead of dangling the hook of hey come sign up for our free seven-day trial free 60-day trial
whatever it is we have to lead with the desired end result of our client okay so how do we do
that so for those of you guys been following me for a while now i i worked in the real estate
space i worked with real estate agents we had a lead generation crm platform so what are
real estate agents really interested in they're really interested in leads and not only leads
but if you look at trulia and zillow and some of these different real estate sites which
you don't even have to be in the real estate space that know about these these real estate agents are
buying shared leads so basically somebody opts in on zillow saying i'm interested in this house and
then zillow goes and sells that same lead to like four or five different agents in the same area and
they'll sell it for like 30 bucks and now they're taking that one lead turning about like 150 to 200
because they can and so what i know realtors really wanted were leads and they wanted exclusive
leads and we wanted to put a time frame on it so what we would do is we had a challenge funnel
and so we would say get 15 exclusive leads
in 30 days okay and the thing is is you want to under promise and over deliver like we had
times where we would get people over 40 leads in their first 24 hours in their first 48 hours
and so we're like yes we 100 can get 15 leads in 30 days for anyone that jumps onto our system but
15 leads is significantly more than what they're seeing from their current website so we're able to
say okay we're going to get you 15 leads they're going to be exclusive we're going to do in 30 days
we're going to do all the templates we're going to get you the training and we're actually
we're just going to have a member of our team set it all up for you and the reason why we
would do that to kind of push things over the edge is one we know that they would get results
and two we knew it would actually help us out because they wanted that but then also by helping
them set things up and get things started they saw results and then they actually would stay on the
system longer all right so then what we would do here is we would have we started out at a
97 lead challenge right here get 15 leads in the next 30 days and then we're like hey we're
gonna do an order form bump for 98 bucks and i've covered this on another video so maybe some of you
guys have seen this and so we covered that the 98 bucks and then we saw like 60 percent of people
choosing this order form bump here for a member of our team to set everything up for them
and so we're like man if so many people are choosing this let's just not even give them
the option for the order form bump let's take the price from 97 and let's bump it up to 199.
and just include that in part of the initial sale like hey we're just going to do it for you we're
going to set up that first lead campaign because we know if we set it up you're 100 guaranteed to
get results so they're going to going to be happy and they're going to stick around with us right
and then we had another order form bump right here and this was like unlimited leads training
and kind of the secret sauce right there is if you look at kind of any sales funnels in the
e-commerce space like let's say you're buying like skin cream so what do you do you go through and
you you lead with skin cream let's say you're getting it for 4.95 free shipping this little
one bottle of skin cream well what do all of the e-commerce guys say to sell as the upsell you sell
more of what you just sold so then you go and you sell one little bottle of skin cream and on the
next page hey get a bundle of five for just 99 or 99.95 or something like that so you sell more of
what you're already selling so here we are selling leads and then hey order form bump would you like
unlimited leads we're going to give you all of our leads training buyer leads seller leads open
house leads divorce lead like every type of lead possible we're going to give you the training and
the templates of how to go through and do that and that worked extremely well as well and then
kind of like if you guys watched that last video what we would end up doing is we would go and have
an annual upgrade now this annual upgrade on the 30-day lead challenge i wouldn't say it worked
as well um as it worked on like the webinar it worked really well on the webinar because i was
demoing different parts of the software i was showing them how to do things so they were able
to see visually oh man that would make sense to get that for an entire year whereas like
on this uh this challenge page we weren't really showing a ton of the software so to go through and
say hey upgrade for 497 and get an additional you know nine months or whatever the software
just didn't make a lot of sense because not everyone knew what the software was that we
were upselling them so i actually you can throw it right in there and in the template that i have in
my 2k page program i have it in there as an option but i actually recommend not doing that so then
you don't see like so money hungry and all that stuff but just rolling them in to this 199 plus
this one time upsell and then getting them on and the great thing is it's a 30 day lead challenge
okay give them 30 days in the next 15 weeks the next 30 days so what happens after 30 days they
roll into a natural rebuilding monthly software subscription cycle right and yes you're very
clear about that upfront you're not trying to go through and and um you know hide it behind the
scenes of like oh yeah you just automatically get get on rebuild no you're very upfront about it but
now after 30 days you're on rebill and so now you're getting a lot more people on a monthly
software subscription that maybe did not invest into your program the higher ticket program
initially and actually the people that came in from our 30-day lead challenge the lifetime
value how long they stuck on was actually significantly longer than the people that just
bought off of the webinar okay which i thought was extremely interesting so we actually had more
people buy through this funnel and the lifetime value the churn rate was significantly less and
lifetime value was significantly more so kind of crazy um stats to go through and look at so
anyway guys hopefully this was helpful so you kind of start out just kind of a little recap of the
last couple videos you start out with the organic strategies nailing down one free traffic source
one free offer one free funnel or one core funnel right to get thing people in
and then we're gonna go through and scale that with facebook ads which i highly recommend
and go through and scaling that offer then we're gonna have this cleanup funnel right here to go
through and get more people onto your software platform and then in the next video which is
my favorite of all is how to go through enforce virality with your marketing with the people that
are already getting on your email list that are not buying and even the people that are buying to
help you push it out to more people to get more people coming back into your world and sign up
for your software platform so if you guys want to see that make sure you smash the like button drop
a comment down below um and uh be on the lookout for that video here in the next couple of days
once again if you guys want this exact funnel plus all of my other funnels my templates everything
and these are just like random templates right these are like literally the exact templates i
used in my business the exact templates that got me 15 000 software clients right so those
are the templates i'm giving you so like massive massive amount some of these funnels i pay people
12 000 or more to build these funnels out for me and i'm just giving them to you guys
when you sign up for go high level under my affiliate link or if you're already on
the 97 or 299 297 plan and you upgrade to the 497 plan and give me that affiliate credit which i'll
show you guys how to do in the link down below in the description as well in the top comment
then i will hook you guys up with all of this my two thousand dollar paid program because i
want to help you guys out and help you succeed so with that said guys i will talk to you all later