You say you want to maximize your cash flow and grow your business but you're not leveraging
YouTube yet? You better change that. Let's talk about how to leverage YouTube for business.
I want to tell you exactly what makes youtube so different from and to be honest better than other
social media marketing platforms when it comes to marketing your business and later on in the
video I'll let you in on some secrets to making YouTube videos that help your audience flood to
you. Instead of spending all your time hunting them down and I'm sure you're wondering how making
YouTube videos actually translate into cash flow. Well, stay tuned because I want to show you how to
turn your YouTube viewers into high ticket buyers. What makes YouTube different from other social
media platforms? YouTube is a search engine not a social media platform. You can cater your YouTube
videos to what your target audience is actively searching for and the phrases or keywords that
they're using to search for those things. Here's the deal when people have questions or solutions
they need to find where do they go. Well, for a lot of us we go to our moms but for most of
us we go to this little thing called Google or YouTube and YouTube is the second-largest
search engine in the world owned by Google the largest search engine in the world. So,
when we're looking for something and we google it a lot of times that answer can come up in the form
of an awesome video. So if you can make videos and title them the way that people are searching
for them and your videos can show up in the search engine completely organically. you don't even have
to put any ad spend into that. You don't even have to be promoting it on your other social
media platforms. People can be discovering your content all day every day. Whether you're working,
whether you're sleeping, whether you're on vacation 24/7 and my favorite part is that
these videos are evergreen. Now, what does that mean? It means that they're discoverable
all the time. Let me compare that to a Facebook live. If you've ever done a Facebook live,
how long does that last before it drowns in the algorithm or gets lost in the abyss?
Maybe a few hours, maybe a day after they're posted. Whereas YouTube videos can remain popular
and at the top of search results for years after they are posted. I have a video from
2016 that if you were to go to the search engine right now and type in canva, how to use canva.
My video from 2016 is still at the top. It has over half a million views about
20 to 30 000 people every single week find that video. It helps give them the value that they came
to look for and then there's a call to action that video that can lead them into becoming a
member of my email list or potentially buying some of my products or services.
How cool is that? From a video that I made in 2016. Knowing that, don't you wish that
you started making videos like 10 years ago? It's not too late start now. So, now that you know that
I'm going to share with you some of my secrets for making YouTube videos that help your target
audience flood to you. First of all, your videos should be solving problems that your audience is
looking for the answer to or the question that they have about your niche or your business your
expertise. Determine what questions your audience is asking and the phrases that they're actually
going to use to ask them. So you can use tools like TubeBuddy, SEM rush, you can also even look
right in the YouTube search bar. You know when you start typing something into the search bar
and YouTubeVkind of auto-populates it tries to be like your best friend and finish your sentences.
Let's say if you go to the search bar right now and you type in how to train your dog.
YouTube is going to auto-populate with some suggestions for what it thinks you might be
searching for. It might say, how to train your dog to sit, how to train your dog to bark,
how to train your dog to speak, and so you could be making videos about all of those topics
and help your audience to find the solution that they're looking for. Now, hearing that I'd love to
hear from you what's your expertise that you want to make your YouTube channel about? What kind of
videos will you be creating? Post in the comments below and who knows maybe some other people
watching this video will want to subscribe to your channel. So feel free promote what your YouTube
channel is going to be about and share with us what kind of topics you'll be creating content on.
When I first started my YouTube channel I was just creating content based on frequently asked
questions that I was getting. I was a dental hygienist full-time but I was doing some social
media marketing on the side for some small clients and I would get these regular these frequently
asked questions and so instead of answering the question over and over and over every time I would
receive it. I then started making videos to answer the question. One of the most popular questions
I would get would be about editing pictures or about putting text on top of pictures for them
to put on their social media. So I made a tutorial a video about canva a free graphic design software
and I had no idea that days weeks months years later. That video would still be one of my highest
performing videos that generate thousands of organic leads for me even years later.
Imagine creating that for yourself and what that does for your lead generation? People finding you
organically all day every day. Your pipeline will be perpetually filled with qualified potential
clients who want to work with you and speaking of which I've shared with you some of my secrets to
making the videos. But now how do you turn those YouTube viewers into buyers? Well, number one
is of course you have this valuable content but then you need a strong call to action.
So what I recommend is having a lead magnet attached to each YouTube video putting that in
the description and always verbally mentioning it in the video. So maybe in one of my videos
I might be sharing some information on how to create lots of content and then I could say,
"Hey, click the link below for this training that will teach you how to film content",
or one of my videos could be about how to create sales funnels and then I can say,
"Click the link below for actual templates of our best-performing sales funnels", and you can have
just one lead magnet maybe you have a few that you switch between. That all of your YouTube
videos have some sort of a freebie this value that you give them after the video is over.
That gets them in your email list and then you can continue to nurture that lead in your email list
all the way to becoming a buyer. Now at this point a lot of people will say to me things like, "Well,
Marley I don't really have a big audience and I don't know how to grow one", well here's the thing
let me ease that concern for you right now. Would you believe me if I told you that 96% of YouTubers
don't even make enough to cross the poverty line. Even the ones with big audiences and the problem
is because they don't know how to monetize their content. They might be great at creating content
but they don't know how to monetize it. But everything I just told you in this video
about creating content that provides value about creating content based on how people are searching
for it and having a strong call to action that brings them into your email list. Those are the
huge keys. Most content creators are just creating content for the sake of content and asking them to
hit that subscribe button. But I can't deposit likes and subscribers into my bank account. So,
as you're creating this content for your YouTube channel and leveraging YouTube for your business,
think like a marketer not a content creator. Content creators might be really great at creating
content but we are marketers who leverage content creation to monetize our business, that's the key.
If you're ready to take your content and your business to the next level and build an evergreen
lead generation machine then click the link below I'm gonna give you access to
my next free training. This is the exact strategy that my 6, 7 and 8
figure clients use to maximize their cash flow through online content and you could be next.