- Welcome to YouTube Creator News,
where I keep YouTube content creators like you
up to date with everything that's happening on YouTube
that impacts content creators.
So if you make videos for YouTube for any reason whatsoever,
make sure you subscribe so you don't miss anything
that will matter to you.
Today, we have some really exciting updates
about YouTube Shorts, about YouTube analytics,
about comment management, and other YouTube news
starting right now with YouTube Short replies
in the comment feed.
So basically what just dropped is that YouTube
is now letting us reply to YouTube Shorts with,
or reply to comments with YouTube Shorts
and they show up in our comment feed.
So a really awesome thing about this is one, it makes it...
Whoa, I think I just had a camera go down.
I did.
But anyway, one, this makes it super easy
for content creators to be able to find,
not find but to be able to share the content
in their YouTube Short shelf.
I'm troubleshooting this live right here.
But anyway, it makes it easy for you
to make additional content for your YouTube channel
but also make that content interactive
with the people that are watching your videos.
So a really big advantage of this is, one,
for those of you that choose to use this in a way
that you are going to...
Hey, I got it all. I got it all working.
So basically, and my mic just broke again.
So anyway, what this is gonna do
is this just makes it easy for you to make content
that will involve your viewers.
So you can take a comment
and then you can just reply to that,
and it's gonna show up not only as a YouTube Short,
which is great because that's extra content for you,
you can also earn ad money on those and so on,
but it's also, you know,
gonna make that person that you applied to be like,
"Hey, this is pretty cool.
I'm getting a video response to them."
Now look, I know this is just like TikTok,
and I know that, you know, with YouTube Shorts
that they are doing a lot of things that are, you know,
just like TikTok.
And, you know, that's okay, so I'll just go ahead
and save you those particular comments.
But that is, you know, one of the things
that they have just rolled out about YouTube Shorts,
and I'm personally really excited about this.
I've used it once so far.
One thing that I have not tested yet personally
is making these listed versus unlisted
or public versus unlisted.
So one of the things
that I'm personally going to experiment with
is doing these unlisted as well,
because in reality maybe I want to answer a comment
to help out one of you guys,
and it might not necessarily be a perfect fit
for something that would be actual content
for the Short shelf, right?
So that's the idea there.
But another interesting thing
about YouTube Shorts on YouTube
is that according to TechCrunch,
Shorts are getting 50 billion with a B,
50 billion views per day.
So the amount of viewership that is happening right now
in YouTube Shorts is staggering.
Now, I'm sure this whole comment reply thing
is going to inflate that quite a bit,
but as of right now,
they're already at 50 billion Short views a day.
Now, typically when people talk
about the opportunity available on YouTube,
they talk about, you know,
YouTube having 2 billion active monthly users,
but they've got 50 billion views
running through Shorts every day.
So the opportunity that's there is staggering right now,
but it's running out quick, right?
Because as more of these types of things show up,
as more and more people come in,
it's just going to continue
to be more and more content in the Short shelf.
So if you are considering Shorts,
you're wanting to tap into this,
I recommend that you get on it
just because as all of these things go,
it's gonna continue to get more competitive over time.
Next, we have a new analytic inside of YouTube
for those of you that are in the YouTube Partner program.
This is in regards to your revenue.
So basically what you wanna do for this,
because it breaks down where you are earning your money from
on YouTube in terms of views,
or videos, shorts, or livestreams,
or the combination of all of them.
So in order to get to this you go into your YouTube Studio,
go into the Revenue tab.
From there, you're gonna see
content performance on the right.
This is gonna help you see what content's generating what.
That's the screenshot that you're seeing right here.
And then in addition to that,
if you click on See More,
then it's going to end up taking you
into advanced analytics.
And once you're in there,
you can add RPM info so that you can see that,
and then you can actually start breaking this down
on a per video basis
so you can start to see what Shorts of yours
are generating the most revenue
and which are generating the most RPMs so that you can say,
"Hey, people typically," or, you know,
"through my ad rates that I'm getting
for these particular things that I talk about,
I'm getting higher ad rates for them
so maybe I need to talk about these things
more specifically in YouTube Shorts
so that I can take full advantage
of the monetization opportunities
that we have in YouTube Shorts."
Next we have the comments,
and this comes from the Creator Insider YouTube channel.
They are rolling out over the next couple of weeks
a way that we can more deeply interact
with our communities as well.
So in addition to what it is that they just did with Shorts,
they're also making it to where
we're gonna be able to filter
the comments that we have replied to
that have also gotten replies.
So in the past you'd have to go to like an individual video
and you would have to go and try to keep track
across your entire library
of these conversations that you're having,
which after a certain point just isn't possible, right?
So with this particular update,
what it's going to do is it's going to allow you
to sort by responses with new replies.
So if you start that conversation
and you are, you know, leaving comments,
interacting with your community
for the people that are talking to you,
then you can also, you know,
make sure that you continue those conversations,
you know, if you choose to do so.
But another really cool thing about this
is you're also gonna be able to sort it
by content type as well, which is pretty cool.
Next we have, and this is also from Creator Insiders,
they have added this,
and we're just gonna hit this one really quick,
but they basically added just a visual display
for how viewers find you.
And this typically, you know,
you see the percentages breakdown,
but this just gives you a quick visual overview
so that you can also, you know, see that as well.
That one's not that big of a deal,
but, you know, the Shorts replies, the new analytic,
and the comment management,
those are all three like really awesome updates so far.
And then also,
just as a heads up if you are a StreamYard user,
they're in the process of rolling out the option,
since we're talking about Shorts here,
they're in the process of rolling out the option
for those of you that livestream or record using StreamYard,
you are going to be able to start
sampling out Shorts content or vertical content
directly out of your StreamYard livestreams
using their built-in editor.
So this is something that's rolling out
so it's not on all accounts at this moment in time,
but this is something to keep an eye out
if you are a StreamYard user.
And this isn't sponsored, they are sponsor of my channel,
but this is not, you know, a sponsored thing.
This is just, I know a lot of you use StreamYard,
so I'm just bringing this to your attention there.
And I also do wanna let you know
that this stream is brought to you by TubeSpanner,
which is the all-in-one YouTube toolkit.
It's basically a YouTube assistant
and it helps you with all of the stuff
that all of the other tools don't help you with.
So you can try TubeSpanner for yourself at tubespanner.com,
or you can give me some credit
and just put it at tubespanner.com/nick.
And that's the news.
So I'm gonna be doing a monetization livestream on Monday,
so I'm gonna be looking at YouTube channels
and reviewing them,
so if you're interested in that
make sure you swing by on Monday for that.
And if you are wanting to learn more about YouTube
and growing your channel,
make sure you click into this playlist right here,
and I will see you next time.