>> THIS MAY LOOK LIKE A ORDER MAYOR BAG OF POTATO CHIPS.
BUT FOR THE OWNER OF JIMBOS IT IS THE.
>> AS YOU SEE ON THE FRONT OF THE BAG THERE IS THE NON JIMBO
PROJECT LABEL.
>> JIMBO IS A SUPPORTER OF PROPOSITIONS 37.
A PROPOSITIONS REQUIRING LABELS FOR GMO FOODS.
IT WOULD PRESENT GMO FOOD FROM CARRYING A LABEL THAT SAYS
"NATURAL."
GMO IS MADE WITH FOOD -- IN A LABORATORY.
ABOUT 70% OF GROCERY STORE FOODS IN THE U.S. CONTAIN GMO.
SUPPORTERS SAY CONSUMERS HAVE A RIGHT TO KNOW IF FOODS COME FROM
GMO CROPS.
>> WE HAVE A GAYS I CAN RIGHT TO KNOW WHAT COMES IN OUR FOOD.
WHY DON'T WE HAVE THE RIGHT TO KNOW IF SOMETHING IS MADE FROM
GMOs?
I THINK IT'S ONLY RIGHT THAT WE HAVE THIS.
>> THE IDEA OF EATING A POTATO HAS PESTICIDE DNA MAY SOUND
SCARY BUT THE FDA AND MOST SCIENTISTS SAY GMO FOOD IS SAFE.
EVEN BRIDGES A BIOLOGY PROFESSOR AT SAN DIEGO STUDIES PLANT
DISEASES.
HE SAID MOST FOODS FROM GE CROPS DON'T CONTAINED GENETICALLY
MODIFIED INGREDIENTS.
HE SAYS SUGAR IS SO PROCESSED THERE IS NO CHEMICAL DIFFERENCE
FROM GMO SUGAR BEATS AND NATURAL SUGAR BEATS.
>> IT'S A DEFINED CHEMICAL.
UNDER PROPOSITIONS 37 EXACTLY THE SAME CHEMICALLY
UNDISTINGUISHABLE SUGAR FROM A GMO SUGAR BEAT HAS TO BE
LABELED.
SUGAR FROM ANY OTHER NON GE SOURCE WOULDN'T BE LABELED.
THIS IS MISLEADING TO INDICATE THAT THEY'RE DIFFERENT WHEN WE
KNOW THEY'RE EXACTLY THE SAME.
>> A FRENCH STUDY RELEASED IN SEPTEMBER RILED BOTH THE
CAMPAIGNS THAT RATS FED GMO CORN DEVELOPED LIVER AND KIDNEY
PROBLEMS.
BRIDGES SAYS MOST AGREE THE STUDY HAS MANY PROBLEMS
INCLUDING RESEARCH METHODS AND STATISTICS.
>> IT'S A FLAWED STUDY.
IT WOULDN'T OF BEEN PUBLISHED IN MOST JOURNALS.
I THINK IT'S A INTERESTING STORY IF WE EVER LEARN ABOUT IT.
ABOUT HOW THIS MADE IT THROUGH THE PEER REVIEW PROCESS.
>> EVEN IF THE STUDY IS DISPROVEN THE FACT THAT RESEARCH
ON GMO FOOD IS EVOLVING FEEDS INTO PROP 37 SUPPORTERS
CONCERNS.
>> THERE HASN'T BEEN ENOUGH TESTING TO SHOW THERE IS NO RISK
AT ALL.
I DON'T WANT ME LET ALONE MY KIDS TO BE A SCIENCE EXPERIENCE.
>> BECAUSE THE PROPOSITIONS WOULD SET A PRECEDENCE IN THE
NATIONAL FOOD INDUSTRY DONATIONS ARE PILING UP FROM GMO SEED
MAKERS.
SO FAR THE NO CAMPAIGN HAS RAISED $34.5 MILLION.
THE YES SIDE HAS JUST OVER $4 MILLION.
THE NO CAMPAIGN IS RUNNING TV COMMERCIALS ARGUING THE MEASURE
HAS TOO MANY SPECIAL EXEMPTIONS HURTING SMALL BUSINESSES AND
FARMERS.
>> THE PEOPLE LEAST ABLE TO PAY WILL BE FORCED TO PAY MORE.
>> THE STATE LEGISLATIVE ANALYST SAYS THE MEASURE WOULD COST A
FEW THOUSAND DOLLARS TO OVER A MILLION DOLLARS EACH YEAR TO PAY
FOR MORE MONITORING OF FOOD LABELS.
BIOLOGIST STEVEN BRINGS SAYS GMO LABELING WILL UNNECESSARILY
SCARE CONSUMERS.
>> THE CONSUMER SEES A WARNING LABEL BECAUSE THE CURRENT LABELS
HAVE INTEGRITY.
THEY WILL THINK THE WARNING LABEL MEANS SOMETHING ALSO.
WE KNOW IT DOESN'T.
IT TELLS YOU NOTHING ABOUT THE COMPOSITION OF THE FOOD.
>> EVEN IF THERE IS NOTHING HARMFUL OF GMO FOOD SOME
SUPPORTERS SAY THERE ARE REASONS TO NOT WANT TO BUY IT.
DR.
DAVID SAYS HIS COMPANY HAS GIVEN MORE THAN $360,000 TO
SUPPORT PROPOSITIONS 37 EVEN THOUGH THE MEASURE WOULDN'T
IMPACT THE BUSINESS.
FOR BRONNER IT'S NOT JUST ABOUT THE FOOD.
IT'S A ISSUE OF JUSTICE.
>> IT'S THE CHEMICAL INDUSTRY BUYING UP THE SEED INDUSTRY
DUMPING MORE TOXIC HERBICIDES ON OUR FOOD.
THIS IS WHAT WE NEED TO KNOW.
THIS IS WHAT WE NEED TO KNOW ABOUT.
REGARDLESS PEOPLE WHO DON'T AGREE, FINE.
BE PROUD.
BE PROUD OF GENETICALLY ENGINEERED.
PEOPLE SHOULD NOTE.
WHAT ARE YOU AFRAID OF?
>> BRONNER SAYS THE FIGHT TO PASS PROPOSITIONS 37 IS A
GRASSROOTS MOVE.
AND HOPE THE LITTLE GUYS WIN.
>> IT'S THE DAVID VERSUS GOLIATH AND THE PEOPLE VERSUS THE
DOLLARS.
WILL BE INTERESTING HOW IT PAYS OUT.