are you running Facebook ads but not
seeing sales we've all been there but
you don't have to get stuck there today
I'm going to tell you about a powerful
tool that can take your Facebook Ads to
the next level rights free drumroll
sound effect please you're gonna add
this in later right ladies and gentlemen
the Facebook pixel hey everyone its
Jessica from over lo and today we're
going to talk all about the Facebook
pixel I'll tell you what it is how it
works and how it can drive traffic to
your store but before that I'm going to
show you how to set up a Facebook pixel
the Facebook pixel is a powerful
analytical tool it comes in the form of
a code which you place on the backend of
your website sounds simple right what
the code does however is anything but
simple let's set up our own Facebook
pixels so we can get to know how it
works we'll do this with screen
recordings so if you'd like to follow
along fire up a new tab and head to
Facebook let's go let's start by going
to the Facebook business manager page
here we have our dummy facebook business
account move your mouse to the top left
of the page and click the business
manager tab we can find the Facebook
pixel under measure and report right
there in the middle where it says pixels
we're headed to this page our window may
look different because we've created a
few pixels already you'll see a green
button that says create a pixel click
that now we both see this pop-up which
means we're almost done we just have to
give our pixel a name
we recommend giving your pixel a name
that is linked with your business since
we're using a dummy account we'll just
name ours serve picks a lot
we'll put sir pics a lot to work by
simply hitting create the next pop-up
shows us a few options for installing
the Facebook pixel if you have a Shopify
store you can skip these options your
next step is even easier click cancel
and go to the upper-left corner of the
screen where you see pixel ID simply
click this to copy the pixel ID to your
clipboard
now let's head over to our Shopify store
click online store and then preferences
Shopify has made this incredibly
straightforward
you literally paste the pixel ID into
the field that says Facebook pixel ID do
that hit save and voila your Shopify
store is now connected to your Facebook
pixel so now that you've installed the
pixel how does it work
think of the Facebook pixel as a silent
assistant on the shop floor he's
watching every visitor and writing down
what they do as they move around the
shop and browse your products the
assistant records all of his
observations and then he hands his notes
over to you so what exactly has your
assistant or in this case the Facebook
pixel recorded well there are nine key
data points called events which the
Facebook pixel records they are when a
key page is viewed such as a product
page when a search is made when a
product is added to the shopping cart
when a product is added to a wish list
when a person enters the checkout flow
prior to completing the checkout flow
when a payment information is added when
a purchase is made or checkout flow is
completed when a signup is completed
when a registration form is completed
that's a ton of data so happy merchants
use this information one of the best
things you can do with your data is
segment your store visitors for example
you can create one group of visitors who
completed the add to cart event but did
not complete the purchase event let's
call them browsers you can also create
another group of visitors who completed
the purchase event these people have
spent money in your store so we'll call
them customers thanks to the Facebook
pixel you can stay in the minds of your
browsers and your customers with
retargeting ads retargeting is a cookie
based technology that uses a simple code
to follow your audience around the
Internet a retargeting ad is an ad made
specifically for these groups the groups
who have come into contact with your
Facebook pixel will see your retargeting
ads when they browse online this is true
whether they're browsing on Facebook or
on sites that fill their vacant media
spaces with Facebook ads with your pixel
data you can create hyper targeted ad
messaging based on what you already know
about your target groups so let's take
the spenders group as an example you
already know that they're willing to buy
from your store
so it makes sense to advertise a new
product to this group but leads the
group that didn't buy anything from your
store might be indifferent to a new
product no problem with retargeting you
can create different ads for leads this
ad might announce that the product they
were looking at last week has been
reduced by 25% that's a much more
compelling offer for this group but wait
the Facebook pixel doesn't stop there
one of the coolest things about the
Facebook pixel is that it enables you to
show ads to people who would probably
like your store these are the people in
the so called look-alike audiences for
example if all of your customers are men
from the east coast between the ages of
35 and 45 who like traveling and the
outdoors Facebook will find other people
who have these characteristics in other
words Facebook looks at your shoppers
and then finds other people who look
like your shoppers hence look-alike if
you want to learn more about the
Facebook pixel check out the link to our
blog below we've got tons of tips to
help you make the most of this powerful
tool to summarize the Facebook pixel is
a clever easy and effective way to boost
your marketing strategy it allows you to
get your ads in front of the right
people with the right message but
there's one important thing to know
using the Facebook pixel doesn't
guarantee sales nothing does everyone
has to roll up their sleeves experiment
with marketing tactics and use every
resource possible to get their sales
numbers up everyone tell us have you
used our Facebook pixel how did it
impact your business leave a comment
below and let me know I read everything
and I love getting back to your comments
thanks for watching and if you found
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