- I have to admit, there are a couple of things
that make me cringe when it comes to content creation
and the way a business communicates with their clients.
One, an email that's super formal;
and two, an email that's super informal.
Let me explain.
But before I do, I wanna touch on having a certain voice
and message that you need to stay consistent with.
It's the way that you communicate
with your clients and your audience
that's gonna make a ton of difference in your business.
We get deeper into branding and crafting your message
in my Infinite Impact Challenge group.
This is something that I really want entrepreneurs
to hone in on.
When you know your message like the back of your hand,
it's really gonna make the content creation process smoother
and a lot easier for your business.
And I've included a link below for that challenge
where we get into the nitty-gritty
of impactful and profitable content creation.
So formal versus informal.
When is one or the other appropriate?
Here's the biggest takeaway that I want you to get
out of this video.
You wanna make your audience feel like you're their friend,
and you want your clients to feel like
they're working with a professional that cares about them.
So let's talk about the first point,
making your audience feel like you're their friend.
What does that mean?
First, how would it feel if a friend of yours
only messaged you and called you asking for money?
It would probably put a strain on your relationship
and feel pretty crummy to only hear from them
when they want something from you, right?
This highlights the importance of consistency
and showing up without the need
to sell to your audience all the time.
Content creators do this with social media posts,
and videos, and through their email marketing strategy,
all of which should not be formal.
When was the last time you wanted to read
a social media post that started off as,
"To whom it may concern?
"Attached is your contract to work with us,
"et cetera, et cetera."
One of the things that I learned early on in my business
with email marketing, is that it should be written
in a way where you're emailing a friend to say,
"Hey, what's up?
"Here's some cool information or an inspiring story."
I like to keep it fun, and fresh, and entertaining,
which is what content creation should be about.
Now, let's talk about when you should be formal.
And there's a big shift here.
When you're dealing with
high-level paying clients especially,
there absolutely needs to be a level of professionalism
in your emails, your interactions,
scheduling, and collaboration.
In my business, I love interacting and engaging
with my audience in a super, you know, friendly, casual way.
But when it comes to working with clients
who have paid a lot of money for my services,
I take it seriously, although we can still have fun,
but I do make sure that I show up when I say I will,
then I make sure I deliver
and even over deliver on what I promise.
I maintain a good working relationship with that client.
The formal side of communication can include
a professional email when you're sending a contract.
This lets your client know that you're serious,
that there's a level of professionalism that you offer.
And then you also, what you also expect from them.
Think about how it would feel if you sign a client
and they're not taking their part
of the agreement seriously.
And sure, while casual communication's perfectly okay,
I'm told, I mean I have a ton of casual conversations
with my clients.
As long as the both of you are sticking to
your commitments to each other.
Another scenario is when you're in the middle of closing
a high-ticket sale to a high-level client.
So, when this is something that my team and I do,
we go above and beyond.
This can include a presentation or a formal document
of the services that they'll be receiving,
a proposed schedule, really, everything they need to know
to give them the peace of mind that working with you
will be beneficial to them.
When it comes to communicating with your clients,
it's all about finding the balance between professionalism
and maintaining a good working relationship.
And while nobody really wants to work with someone
who's too formal, that feels dry,
we all want the assurance of professionalism,
reliability, and respect from anyone
that we trust to help us in our business.
To reinforce what I said at the beginning of the video,
you wanna make your audience feel like you're their friend,
and you want your clients to feel like they're working
with a professional who cares about them.
Communication and messaging is everything.
And it's how your potential clients find you,
how they get to know you,
and ultimately how they begin to trust you.
So before you click out of this video,
get access to my Infinite Video Impact Challenge
on the link below to learn more
about perfecting your messaging for your business.
Thanks so much for watching.
If you liked this video, hit the thumbs up, comment below,
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(upbeat music)