- Are you wondering how to gain more views on YouTube
and grow your channel faster?
We're about to cover five tips that you can implement
right now to start getting results.
(dramatic music)
Hey, it's Justin Brown here from Primal Video.
We released a ton of content to help you
get better results with your videos faster.
If you're new here, then make sure you click
that subscribe button and all the links to everything
we mention in this video, you'll find linked
in the description box below.
So let's jump into it.
How to get more views, how to grow subscribers,
and how to build an audience on YouTube.
These are some of the topics
that we get asked about all the time.
So why we've already been covering this in-depth
with tutorials in our private membership group,
The Primal Video Academy, it's also something
that we're looking to spend more time on here
on this channel in the near future as well.
But to kick things off we asked a good friend of ours,
the infamous Brian G. Johnson, to join us
with his top five tips for YouTube growth
and ranking in 2018.
If you don't know Brian just yet,
he's the author of "Trust Funnel" and Tube Ritual"
and he's also soon to be certified,
if he's not already, as a poodle wrangler.
He's also a really good friend of ours
and an absolute goldmine when it comes
to understanding strategies and techniques
to grow your influence on YouTube.
So Brian, why don't you say hello to everyone?
Hello, everyone. (chuckles)
Just before Brian does actually join us,
make sure you stick around to the end
'cause after Brian's dropped his wisdom,
I'm gonna share with you the one YouTube tool
that's not only saved us a ton of time,
but it's also played a huge role in our growth
of over 70,000 subscribers in the past 12 months.
But for now, here's five tips from Brian G. Johnson.
- Hey, Justin, thank you so much
for having me on the channel.
Super excited to share these five tips that'll allow
anybody, regardless of channel size,
to grow their channel and drive more views.
Why? Because it's based on new features just released.
Step number one, target keyword phrase ritual.
Every video you publish should be optimized
for one YouTube keyword phrase.
Now you're gonna rank for a lot
of different keyword phrases.
We really wanna target just one.
Now you can go ahead and optimize your video
by starting your video title
with that exact YouTube keyword phrase.
You can add a few other words,
but just make sure you're beginning
your YouTube video title with that target keyword phrase.
And step number two, research rank ritual.
These steps are based on my book, "Tube Ritual."
Now here's what's up.
You wanna pay attention to the competition on YouTube,
and ultimately how hard it's gonna be for you to rank
for your target keyword phrase.
How can you do that? It's really pretty easy.
Number one, pay attention to how many video results
YouTube shows for your target keyword phrase.
Obviously less videos is better
and easy for you to rank for.
And that's pretty helpful,
but you'll also wanna pay attention
to the view count for each individual video
that's ranking for your target keyword phrase.
And obviously if the top ten videos have
millions and millions of views,
hundreds of thousands of views,
it's gonna be tough to break into the top ten.
So videos that show for your target keyword phrase
with less views is a good indication
that you'll be able to rank.
Now not only do you wanna pay attention to total views,
but you wanna pay attention to how many subscribers
the channel has that published the video.
And if you see a video that was published
by a smaller channel, and it's subjective
based on how big your channel is,
that is again an indication that you'll be able to rank.
Bonus, here's what's up.
Relevancy is a big deal on YouTube.
And YouTube rewards relevancy.
Do this, take the keyword phrase
that you wanna rank for, copy that,
and then in a browser like Chrome,
go to edit, and then find,
and paste your target keyword phrase
into that bar, and then hit return.
And when you do that, what you'll see
is a visual representation.
Any video that has the exact keyword phrase
you wanna rank for will be highlighted
just as you're seeing in this video.
Now if you see results that don't have very many highlights,
that is an indication that not many videos
are leveraging what I like to call the relevancy boost.
And that'll even help you more to drive more views.
Step number three, the optimization ritual.
Here's what's up, so many people try to find
the very best keyword phrase.
And we don't really know; we do the best we can.
We measure; we study, like we've done in the past tips.
But a far more powerful strategy is to access
your YouTube analytics, and then traffic sources in search,
and pay attention to the top keyword phrases
that are driving views to the videos you've published.
And here's where it gets really good.
What you wanna do is identify a keyword phrase
that you haven't included in a video title.
In other words, the video isn't optimized
for this keyword phrase, and you're already ranking.
All you do is edit and incorporate the keyword phrase
you're ranking for, and that will give you a boost.
Now leveraging, this tip has allowed me
to increase my views by 11,491.
All I did was change a video title.
That is easy and powerful, bam!
Now I'm a big fan of analytics,
and that brings us to step number four,
the subscriber conversion ritual.
Some of the topics you cover on your channel,
they won't convert subscribers as well as other topics.
So obviously, we wanna identify the topics
and the keyword phrases that are converting
the most viewers into subscribers.
Analytics holds the key.
So again, you wanna access YouTube analytics,
then subscribers, and YouTube watch page.
Here you're gonna see a list of videos
that are converting the most viewers into subscribers.
Pay attention to how many views the videos have driven
as well as how many subscribers those videos have gained,
and that'll give you powerful insight
as to what's working on your channel.
And those videos that are converting more subscribers,
well, make more of those.
They're proven winners.
And step number five, the audience retention ritual.
Retention is how long someone is watching your video.
You want them to watch most of your video.
That will give you a high retention score.
Think of audience retention as the fuel
that powers YouTube promotion.
In fact, YouTube has even said
that videos with above-average audience retention
are more likely to be promoted
and pushed out on YouTube, cool!
So you wanna study your audience retention.
And on every video, your goal is to improve that.
If you do this over time, these steps will help you
rock and succeed on YouTube.
Justin, thank you so much for having me on the channel.
It's been a pleasure.
- Thanks so much, Brian, and for more tips
just like these ones and a ton of other awesome content,
make sure you go and head over to Brian's YouTube channel
and smash that subscriber button.
Or at least click it, probably don't have to smash it.
But as promised, our number one tool for YouTube
that's helped us grow from 15,000
to over 85,000 subscribers in the past 12 months,
and it can also help you implement Brian's tips
to accelerate your results as well.
I'm talking about Tube Buddy.
And seriously, if you don't have this installed
and you're trying to grow a YouTube channel,
you're definitely holding yourself back big time.
Mike from Primal Video released a quick video
on Tube Buddy a few months back
with a few of his favorite features
and how he uses them to optimize our content.
You can check that out by clicking the link on screen now.
And I'll see you next time.
So welcome to the channel, Brian G. Johnson.
Oh, thanks for having me on here, Justin.
Pretty sure that's not how he sounds,
but Brian will be joining us in just a second.