- Hello there.
This is Ajit Nawalkha, your host at this YouTube channel.
And in this video we are discussing group coaching.
Two specific things.
Firstly, the models around how you could do group coaching,
and secondly, what is the exact format that you want to use
when you are already enrolled
and you already have a group that you're coaching.
So this video is going to cover two separate topics
but really expose the idea of what you need to do
to be able to start groups and do group coaching
if that is something that you desire.
Now firstly, group coaching is very powerful.
If you are somebody who wants to make a big impact
in a shorter period of time,
you do want to explore this idea.
As a coach, you can have significantly higher impact
just because you take your format of one-to-one
and translate it over to a group format.
But before I get there,
I invite you to hit that red subscribe button
if you haven't already.
We release a new video around how to be a better coach,
how to be making more money,
how you can have more impact as a coach
every single week on this channel.
So go ahead and hit that red subscribe button
if you haven't already.
And if you have, thank you for doing so.
Let's get into it.
Firstly, let's understand what is group coaching.
Group coaching is simply put as
when you are working with an entire group
or set of individuals at the same point of time.
The reason why group coaching
is increasingly becoming famous
is because more and more companies
and individuals are requiring a group to come together
to be able to go through a particular journey
in their life or in their careers.
It is also more lucrative for the coaches
because they can have a group of individuals
coming together.
And lastly, it is more cost affordable
for the clients themselves,
which makes it easier for them to say yes.
A group coaching format can be anywhere between $300
for a three-month program for a group of 10, 20 people,
all the way to 25, $30,000 annually that you could charge
a group of individuals coming together.
So the range of income that you can generate
from group coaching is fairly diverse
and is very scalable.
So if you haven't considered this model,
I invite you to do so.
Now let's really talk about how do you go about
doing group coaching.
Now the three most easily implementable
group coaching formats that you may want to consider
as you are going through this presentation,
I invite you to write in the comment section below
which of these formats seem more interesting to you,
or which one may have some fallacies that you see clearly
why it would not work for you.
Engaging with a piece of content actually allows you
to have even a better retention of information
as you are going through this particular video.
So let's talk about the three different
very specific formats that you can utilize
in your group coaching program.
The first format that you want to consider is online courses.
Now traditionally,
online courses are considered as just delivery,
which is where you sit in front of a camera
and then just tell everything that you need to tell,
and the person takes that experience at their own pace.
While that format can be useful in many scenarios
what we have found to be even more useful
is if we can actually make it
more of a group coaching format.
Which means that you're not only saying,
"Hey here's a training material, go ahead and listen to it,
and then do whatever you got to do next."
But instead of that we made it a live group coaching format.
That simply means
that you are using the cost structure of a program,
say 300 or $400,
but you are actually taking a group of 20, 30,
maybe even 50 people at the same time
through that entire journey.
This is where you have one training video
that sets the context for the week or for the day.
And then you have a live coaching format
where you are actually going on live call,
and then working with that group
to be able to get those outcomes.
Now you can even take away that contextual video
but we find that the experience is significantly better
for your clients if there was a contextual video.
This means that you actually send a video
say on a Monday to your client,
and then a Friday or a Saturday
you have a group coaching call
that allows for people to be able to come in with questions,
concerns, things that may have come up for them
as they were taking that contextual video.
So let me give you an example
on how an online group at coaching would look like.
Recently, we announced the launch of,
Start Your Coaching Business program inside our community.
This Start Your Coaching Business program
starts on a particular day and ends on a particular day.
Extremely useful for any new or seasoned coach
who wants to restart their careers or grow,
start their careers into the coaching field.
So what we decided to do in the program
is we set individuals to come into the program
on a particular day,
and for three weeks, every single day
take 20 minutes of the day
to get themselves set up on a coaching business.
And while they're going through this three-week journey,
they also get to engage in a group coaching format
alongside rest of the individuals
that are taking this journey.
This makes it extremely powerful
for the individual that is taking the journey
to not only take that program that is only 20 minutes a day,
but also experience live coaching with me week after week
so they can clarify their questions,
look at the different challenges
that may show up in their lives,
and get the outcomes that they truly desire.
This allows us to be able to get more outcomes
for the individuals that are coming into the group.
The second format is called the mastermind format.
A mastermind format
is simply where you bring a set of individuals
who are all experienced in the field
that they will be working together in.
In this format,
you act more as a facilitator of the experience
than the trainer of the experience.
This is where you would bring,
say a qualified set of six to eight individuals
coming together, having a conversation
around a particular topic on a weekly basis.
Usually a mastermind format
will not assume a particular outcome.
It would be a very general outcome
like living a better life or making more money.
And the reason why the topics are so broad
is because it is very much reliant
on the group that's coming together.
It's very much reliant
on what are the other people going to say?
And everybody there is mostly there for larger progress.
This is why mastermind groups
are slightly more difficult formats to bring together
and make them successful,
because each of the person that you enroll
is vitally important to a mastermind group.
If individuals are at different stages of life
or different stages of career,
very often the mastermind experience
may not be as lucrative, as awesome
as you would like your group coaching format to be.
Now you can mix the mastermind format
by being the lead trainer of the group
and the coach, of course, of the group,
to be facilitating that experience
a little bit more tightly,
but a mastermind's power truly is sum of its parts,
which means each individual has to bring something important
to the table for the group to win together.
Let me give you an example.
So recently I was invited to speak
in a group of about six entrepreneurs
who are all doing multiple seven figures in their income.
While I was speaking to the group,
I realized that the power of the group was so strong.
The reason was because each of that individual
came from a slightly diverse field,
from a slightly different market,
but were facing similar types of challenges.
They were all multi seven figure entrepreneurs
looking to be able to expand their business,
looking to be able to grow their businesses
which made it really interesting for everybody in the group
because everybody was at a similar journey,
but was having a completely different experience,
and hence added to each other's experiences.
You want to create mastermind groups
where you bring diverse individuals
with similar set of problems
so they can all solve it together as a group thing.
The third format is an intensive group coaching day
or days.
This simply means that you decide one to three days long
intensive programs, where you bring a small group of people
that would come together to get that particular outcome.
Let me give you an example.
Very often I used to host something
that I would call the clarity intensive,
where I would enroll anywhere between four to six people
into a group, and for two days we would work together
to get absolute clarity in their businesses.
This group coaching format would allow me
to enroll every individual that is seeking clarity
in their life at that point,
and then design the group coaching format in a way
where it allows me to take them through a set of exercises,
set of trainings, and then set of one-on-one coaching
that is experienced by the entire group
on the focus point of clarity
or getting clarity in their business.
So group intensive is really focused on one idea
that you want to focus on as a group,
and then the training and coaching
is designed to fulfill that one outcome.
So you could have a group intensive on any area or topic.
Group intensives are extremely useful
especially in company settings,
but you could also use it for personal life.
Now that you already know
the models of creating a group coaching program,
let me walk you through the key elements
that make a group coaching program really successful.
The first key element is context.
One of the biggest mistakes that a coach can make in a group
is to not set a really good context
to the conversation that is going to be had in that group.
This is why the course format or a group intensive format
naturally works better,
because it has inherent context already being set up
because the course has a particular outcome to go to,
and the group intensive has a particular outcome to go to.
And because of that, they have a natural, inbuilt context
that will allow the coach
to be able to hold a conversation powerfully.
But that sometimes is not true for mastermind calls
and mastermind group sessions,
because there is no strong context,
the conversation can go everywhere.
And when the conversation goes everywhere
it leads to no clear outcomes.
You want to make sure
that you are setting really strong context
before the conversation even starts.
This is how you may have already set up your course
because every single week, like I said,
you may start with the training video,
which may set the context
for that week's group coaching call.
Be very mindful of creating context
because that is going to be vitally important
to the results that your clients are going to get.
The second key element is engagement.
Most of the groups will have multiple individuals
and hence multiple personalities joining the group.
Which means the way they interact with the content
and the group coaching sessions may be very, very diverse.
This means you may have an extrovert in the group
who always likes to talk
and takes over the conversation for the entire group,
or you may have an introvert
that may not say anything until asked for.
This means, you have to be very, very mindful
when you are leading the group
that you're constantly checking in
on engaging every individual
or most individuals of the group.
This becomes increasingly hard
if your group is over 20 to 30 people.
When your groups are large,
which may happen especially during a delivery of a course
or a program, you want to create different ways
for them to be able to engage.
It could be through commenting on things,
it may be by engaging specific questions,
it may be by adding assessments and tests within the program
that creates engagement
and creates a dialogue between you and your client.
It's vital for a group success
that most individuals inside a group
engage in one way or another.
When they don't engage, they will often drop off.
You don't want your clients to drop off
in your group coaching program.
The third most important thing in a group coaching format
is results.
Very often when you're engaging with a group,
what may happen is they may be taking a lot of information
as you coach somebody in front of them, or you coach them,
or you simply train them.
In all of these ways, they may take a lot of information
but may not have a direct association
as to that the result that they are achieving
in their life right now
are in some way related to the information that you gave
or the coaching that they experienced.
If they don't directly relate the results
to your group coaching program,
very often they may find it hard to find a reason
why they should engage in your program
or take the next training
that you're releasing the next week.
And because of that, it becomes vitally important
for you to always remind them
of the results that they're experiencing.
Find a way to capture the week
or that particular training session.
Find a way for them to come back to you
and tell you what was the key highlight?
What was the key insight that they may have had
when they were having that coaching experience with you.
It is very important for you to remind them
or ask them to show you
the results they're getting from the program
so they can stay engaged,
and also associate your group coaching program
to the results that they are experiencing
leading for them to engage further with you
in different ways of group coaching or one-on-one coaching
that you may release in the coming years.
So those are the three key elements
that you want to be mindful of when you're designing
and delivering your group coaching program.
Now let's get down to the structure
of a group coaching program.
Now the structure may vary slightly
based on the type of format that you use
or the model that you're using for group coaching.
But loosely, if you follow a structure like this,
you will always tend to get results for your clients,
and always have engagement,
and always be able to set context
in your group coaching program.
I'm going to show you two ways
of being able to deliver results for your clients
in your group coaching format.
The first model is teach, coach, relate, facilitate.
Now what does that model mean?
Firstly, you start your group coaching program
by teaching something.
This is like how you would set context
in a core style group coaching format
or when you're starting a group coaching intensive,
you will have some kind of training
that will set people up contextually
for that particular intensive.
It may also be the way you start a mastermind,
where you teach something
that sets the context of the conversation.
This is a direct delivery format.
This is where you are delivering something to your clients
to get them in the right space physically,
mentally, spiritually.
Then you coach.
This is where you may pick somebody from the audience
who finds most contextual narrative
to the thing that you just taught.
You bring them up on stage,
or you pick them out on the Zoom Room,
and you start coaching them.
Now you're coaching this particular person,
you're coaching this particular problem
that the person is experiencing.
Take that coaching and relate it to the rest of the group.
And once you've related it back to the group,
facilitate a dialogue within the group
so everybody benefits from what you may have trained on,
coached on, and related on.
This simply means
that you would break your group into smaller groups,
so they can talk between themselves
as to what showed up for them
when they were having this experience
of watching somebody being trained, coached,
and then also being able to listen
to what you related to the group.
You will break people into groups of two, or three, or four
where they can coach each other, or talk to each other
as to what is the experience they're having,
what's the takeaways that they are having,
what is the thing that they will implement
in their own lives?
You may ask open-ended questions
that facilitates a dialogue within the group
so they can make more sense of everything that just happened
in front of them.
Now that's the first model of being able to facilitate
a very effective group coaching session.
The second format and easier format
to put out into the world is coach-relate, coach-relate.
This means that before even the coaching session happens
you'll find two or three individuals within the group
that you know are experiencing the most common challenges
than the rest of the group may be experiencing.
You would bring them on stage
or bring them as a highlight on your Zoom Room,
or however you are doing the group coaching session,
then you will go ahead and coach these individuals
in front of the entire room.
And while you're coaching this particular individual
or these individuals,
and you may take turns to coach them one at a time,
you will always go back
and relate it to the rest of the audience.
You would always go and ask a question that may inspire
the group that is watching this coaching session
to say, "Oh that's how I relate to this.
This is how this is implementable in my life.
This is where this may be happening in my life."
And when you do that,
it invites the group constantly to stay engaged
in what's happening on stage,
and draw insights from everything that they may hear
or experience as the coaching session is happening.
And then you keep doing that.
You coach the person, and then you relate it to the group.
Then you coach the person again,
and then you relate to the group.
And you keep doing it until the person is complete
or you feel that conversation is complete,
and the insight that was to be drawn to the group
has been drawn.
Now these are very easy to do group coaching formats
that you can use in any of the coaching models that you pick
to deliver to your audience.
Did you find that useful?
If that was the case, go hit that Like button,
and leave me a comment
so I know this video helped you tremendously
and you're going to use it
in your next group coaching program
that you release out to the world.
If you want to experience a group coaching program with me,
go ahead and check out the link below
that allows you to have a scholarship offer
on Start Your Coaching Business.
This is one of our highest rated programs
with hundreds and hundreds of testimonials
of individuals who have taken Start Your Coaching Business,
and actually ended up starting their coaching businesses
or restarting their coaching businesses
in a whole new light.
I'd love to have you in that group coaching class.
Click on the link below to get more information.
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Thank you so much for watching.
This is Ajit Nawalkha,
and you're watching this on Evercoach.