- Hey guys,
this is Sam from KeyCommerce.
Today I'm going to be talking about automatic updates
in Google Merchant Center,
why you should use them and what they are.
Let's get into it.
(upbeat music)
Hey guys, Sam here from KeyCommerce.com,
I'm gonna show you really quickly
how to set up
automatic improvements
in Google Merchant Center.
So I'm in the Merchant Center dashboard.
Right now,
I'm gonna go up
to Settings up here.
And I'm gonna go
to automatic improvements.
This takes me to this page here,
which has the settings.
So you just wanna make sure that these are turned on.
So what this does,
is it basically updates your product feed
with annual shopping ads,
with this data of price
and availability for your products,
even if your feed doesn't match the website.
So what does this mean?
So basically,
sometimes your website might update,
maybe something goes out of stock.
And if you're using a Static Feed,
like a Google Sheets Feed,
then it's not actually gonna update
on your Google Shopping App.
So you still might be showing your ads
for products,
even though they're out of stock,
which isn't the best thing.
If you make sure that this is enabled,
Google has the permission to basically
in your shopping,
ads and feed,
update that stock,
which is availability,
or price,
if it changes on your website.
And how do they do this, they actually use the Schema Markup
that's on your Shopify Products page.
Now, I'm gonna put a link in the description
to another video
where I go through Schema Markup
and how to set it up
and make sure it's all done properly
on your Shopify Store.
So check that out.
But that's something that's
really important to set up
and have enabled
in your Merchant Center Account,
I do recommend that.
There's also this image improvements,
which is really interesting,
which is where
sometimes if you have promotional text
overlays over your image,
that gets into the feed,
then Google then has permission here,
to make their own edits
to the image.
And they use their own A-I
to do this very,
interesting stuff,
what I like to do is
sometimes I'll actually
purposely put the overlays in there.
And this is a bit of a gray area.
But, sometimes those products
can actually perform better
with that overlay in there.
But you've gotta put it in there
in a way that makes sense.
And that Google's okay with
so maybe the product
is actually a product that
people aren't buying
for the actual physical components,
but it's the benefits.
And so you can kinda put those
onto the image ad just to describe the product
in a sense,
kind of like the packaging
of a product.
But you can put it there on the image
in a sneaky way.
You can test this out
and enable it.
The benefit here, is that
if your product gets disapproved
in Merchant Center,
then suddenly until you fix that disapproval,
your shopping ads
for that product
are not gonna be showing,
which is not a good thing,
especially if you're spending 1000s of dollars a day
on your budget
on your ad spend,
you're suddenly gonna to stop getting sales
for that product.
So this is something
that you can enable.
And for the short term,
it's gonna switch out and improve that image.
And then you can catch it,
but it's still gonna show that ad
and get you clicks for that product.
And then you'll be able to log into Merchant Center
you should be doing this regularly just
to check your feed.
And you'll see that
they've made that application,
they've removed that overlay themselves.
And then you can swap it out for a much better image.
That's something that I do recommend testing out too.
Anyway,
that's how to set up and enable automatic improvements
in Google Merchant Center.
I hope that helped you.
If you have any questions,
just leave them below
in the comment section.
I'll answer them
as soon as I can.
Thanks guys.
(whoosh transition)
Alright guys,
that's it for automatic updates
in Google Merchant Center.
Thanks so much for watching this video.
If you found it helpful.
Give it a thumbs up
that tells YouTube Hey,
I'm making good stuff for you guys out there
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And if you have any questions
about what I've gone through today,
or anything else Ecommerce related,
just leave them in the comments.
I get back to every single person that comments
on my videos.
I read every single comment,
I comment myself,
it's what I do.
I want to help you guys out there.
If you want to see other tutorial videos just like this one,
go check out my channel.
There'll be some other videos
here on the side hopefully,
in the description too
but check out my channel.
I do a lot
of tutorials,
case study videos, strategy videos on
how you can grow your Ecommerce store remotely.
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on a weekly, daily basis.
Anyway, thanks so much for watching,
and I'll see you
in the next video.
Thanks for watching.
Bye.
(upbeat music)