what's happening guys? in this video today we're going to talk about seven deadly sins
you must avoid at all costs, it's going to be a real talk here today keeping it 100.
i'm going to share with you seven things that i wish i knew when i embarked on this
journey over 15 years ago and about a decade ago when i started here in the fragrance community so if
you guys want to know what these deadly sins are that you should avoid stick around it's up next ;)
Today we're going to talk about seven deadly sins seven mistakes that you should avoid
at all costs when embarking on this venture of fragrance collecting, fragrance journey,
so forth and so on, the first deadly sins you should avoid at all costs is the misconception of
more expensive better quality, or niche better quality. There's exceptions to the rules of course
we have a ton of great niche company brands that have been around for
years and years 10, 15, 20, 30 years plus that you can definitely trust, Guerlain
is a great example of that, even though it is most of the time looked at as a designer brand,
it's been around for hundreds of years, so you know you can trust
other brands could be a little gimmicky, do your research, make sure you guys
know what you're getting into, make sure that you're spending your money
wisely, there's new brands popping left and right every day, so don't think that bigger price means
big quality or niche always going to be better, there's tons of designer fragrances out there
that are great in performance, great in quality, so forth and so on, so be aware of that, don't
always throw money at something that appears to be great but is not always the case, so due diligence,
be aware, do your research, number one thing to keep in mind here with this particular number one
mistake here to avoid or sin not to commit is to make sure you are aware of what you're buying,
don't think that big price equals big quality or niche is always better than designer keep
that in your mind. The second mistake here, the second deadly sin is something that i'm guilty
as charged, i've been doing it for many years and for the longest time especially in the beginning,
i just follow the trends, whatever top lists, whatever best fragrances out there
people were talking about that were number one number two number three under under lists those
were the fragrances that i was procuring those were the fragrances that i was throwing money at
so make sure you discover what you truly like, don't wear what people tell you should wear,
don't like things just because people are saying these are the best fragrances out there,
of course there's a fine line, you'll take it with a grain of salt, of course going back
to the first sin here, or the first mistake, follow people you do trust,follow people that you think
has a similar taste or nose to yours and that way chances of committing mistakes or following
trends are going to be lesser, but I was guilty as charged in the beginning a decade
ago 2008-2009 when i started following into the fragrance community I was really
looking for those top lists and really focusing my purchases on those top lists
only to find out that a lot of those top picks were not my true taste, my true identity,
my true wheelhouse and i came to find out that i really enjoyed
vintage fragrances, fougeres, woody spicy, woody aromatics, those are my true
favorite type of scents, of course I have a little bit of everything as you see behind
me there's thousands of fragrances and i have a pretty ecletic, a pretty
vast taste but I do understand exactly what i like, and not following the trends
is something very important because otherwise you're going to be just wearing what everyone
is, so the second mistake here is find your true scent profile, identity, find what you
truly love instead of following what people are saying you should love. Third deadly sin
here is: don't abide by fragrance rules that people try to impose, don't follow the gender trick
somebody says this is more toward women or more toward masculine, it's all hearsay
the bottom line is you need to wear the stuff, you need to find out if you truly like it for
yourself, wear on your skin, your nose knows best, i have a ton of women base scents that
i love including Shalimar from Guerlain, it's one of them that comes to mind, hypnotic by Dior
which is another women's fragrance that i've wore for many years so there are many
fragrances that are geared toward women that i do wear to this day that are unisex or gender-free
so don't follow into that restraint or constrictions of gender-based scents
just wear what you truly love, going back to the the second point here just try it on skin make
sure you love the scent, rather than saying this is a female or this is a masculine
i shouldn't wear this fragrance...yes, wear what you love, try it on skin just live with the
scent, that way you're going to find out exactly if you do love that scent or not, your florals are
typically the ones that are more toward women but again over the years i've been
starting to really take a liking for floral scents and there are a lot of floral scents
that i do enjoy that my wife wears that i wear as well, we actually share them, Baccarat Rouge 540 is
another one that's mostly a feminine scent but i do love as well so just a couple examples to
show you that the gender thing is sometimes gimmicky, but of course
depending on your taste and i'm going back to the second point again harping on that when
you find out your true wheelhouse, the true fragrances that you love you might not like
fragrances that are geared toward women but don't just disregard that because people are saying you
shouldn't wear feminine scents, Okay? that's my point. Fourth deadly mistake here that you should
avoid at all cost because it's gonna save you a world of hurt, especially your wallet, or your bank
account, or your credit cards is going to be blind buying. I am so guilty of this guys, I've been doing
it for many years, i still do it to this day on the monthly basis, i'll be blind buying things that
i want to try that i want to do first impressions or I can't wait to share with you
guys, i'm eagerly to try and wear new fragrance releases, I do it all the time but it is a very
costly hobby or action to do, if you're gonna do this constantly be prepared you're gonna spend
thousands of dollars every year, so what i suggest to offset that hurt, the hurdle,
is actually going through spots that you can actually try the fragrance before you buy
whether you can get samples for the fragrance that you're trying to check out from a store, from
a retailer, from your general store or checking out perfuum.com, which is the partner of this channel,
you guys can use my code max15, every time I do top seasonal videos, top summer, top fall, if you
want to try the whole list of fragrances that i talk about you can check out the max packs
which is heavily discounted from if you were to buy them individually, plus using the max15 will
give you an additional 15% off on top, so it's a great place to track fragrances before you buy them
and will save you the problem of actually buying full bottles, not liking them, they're just sitting
there collecting dust and of course you're spending a lot of money that you could otherwise
use for better things that you need for your family, for your life,
savings, what have you, so be very sensitive to the fact that don't blow your money on bottles after
bottles after bottles that are just gonna sit around, this is a library for me i need this because this
is what i do, but again, if you're just going to be accumulating bottles just for the sake of
collecting it can be rather very expensive but if you're actually looking for something that
you want to wear something you want to truly love or finding a fragrance that you go into
keeping in your rotation i think sampling or decanting, trying it before you're buying it
is the best way to do it, you can wear the fragrance, live with it, and then find out for sure
if you really love that fragrance and then you go ahead and commit to a full bottle which can be
quite expensive. So number four mistake here is: don't blind buy. the fifth deadly sin here or mistake is
something that again i'm guilty as charge of doing especially with new releases, which is paying retail guys
99% of the time unless of course we're talking about Chanel which is something that never is
really never found at discounters because Chanel is very strict about that but any other
company out there guys chances are like i said 99% of the time you're gonna find discounts from their
own websites, throughout the year or you're gonna find them at your favorite discount
store online, which in my case of course fragrancebuy.ca, I think it's the best one out there,
incredible customer service, fast shipping, amazing selections of niche, indie, designers so
i always tell you guys i've been telling you guys for the past four years, four years
now I've been saying fragrancebuy.ca is the number one spot for discounted scents and of course
new releases, the greatest and the latest hard to find stuff, hidden gems ,they're always
getting discontinued stuff on their site so it's the number one place hands down right now
over the past few years there's no better place to check out fragrances at a discount better than
fragrancebuy.ca, again, check it out but there's a ton of different websites out there that you can
check out, there's a ton of different websites out there as you guys know they
also pop left and right but be careful because i've heard horror stories of these
discount websites that pop left and right, newcomer stores not standing behind their
products, horrible slow sluggish shipping fake products, so be careful guys always
shop at your discounter store that you actually are comfortable with and I
a stamp of approval right there and I sign right below it and i know that you will never have any
issues as far as like fast shipping, 100% authenticity staying behind their products
just great customer service and of course incredible selection always 100% authenticity, you
have no worries there, fragrancebuy.ca and again going back here to the fifth mistake do not
pay retail unless you absolutely have to, of course there're exception to the rules here, Chanel is definitely
one of them, but outside of that you really don't have to pay retail unless you want to of course.
The sixth deadly mistake here guys is something that's very very talked about in the community
which is performance, we're always looking for those beasts mode performing fragrances
other similar thing guys, not everything needs to be beastly, not everything has to be nuclear
in performance, you don't need a fragrance that is going to project like crazy, i think
projection and longevity are two different things, overall performance i understand it should be good,
uh you should have a fragrance that lasts at least a day's work, six to eight hours on
average i think is something that's to be expected but don't get confused or caught up on the
longevity/projection, I think projection one and a half to two hours is more than enough
as long as the fragrance gives you a nice scent bubble i think you're fine there, i'll give you a
perfect example, here's a fragrance that i'm wearing lately that i absolutely love, it's very
classy, very elegant, very sophisticated, which i'll be talking to you guys about this fragrance in a
different video which is the new 2021 briony, this stuff is fantastic, i'm not going to give you too
much about this fragrance right here because i'm going to talk about it in a different video
but it's a fragrance that projects very nice for the first hour and a half two hours but
it gives me a really nice yag and it lasts on my skin for about six to seven hours and
that's plenty guys you know because maybe i want to wear two fragrances maybe i want to
wear something for the night you know when i wear this for the day so it gives you that kind of um
you know ability to wear maybe two fragrances on the same day so not every fragrance needs to be
beast of course there are fragrances that you need to be beast when you're going outdoors and it's a
really cold day or if you go into a place that you really want to project but just understand that
not every single fragrance in your collection needs to be beastly or nuclear in performance
that's something that's very misled and it's a misconception within the fragrance
community that you think everything has to be 20 hours in performance, it's not the case and
there are exceptions to that rule as well because sometimes you want something that's a little bit
more tamed a little bit more closer to you because if you're going on settings
like if you're in the hospital if you're in the office you don't want you can't really be
nuclear because you have to respect other people's space maybe people have allergies so forth and so
on, just to let you guys know here the sixth point here the sixth deadly mistake don't buy into that every
fragrance needs to be beastly in performance. One more thing here with the nuances of a fragrance
that has beastly performance, for the most part if a fragrance has beastly performance 90 of the
time it's going to be more of a linear scent and it's not going to give you all the nuances all the
transitions and developments that a fragrance that is not beastly and performance will give you so
I'd rather have a fragrance that i will not sacrifice the actual quality and development
of the fragrances on my skin for the beastly performance, i think a nice combination, a nice
balance is really what i'm looking for, and the last mistake here that i'm going to
share with you guys is something that i get asked about all the time which has to do with shelf
life/storage, I see a lot of guys making this mistake and it really is cringy
to see people storing their fragrances in their bathroom or their bathroom closets, guys understand
the bathroom is not the proper place to store your fragrances because the temperature there
is going to variate, you're going to have days that you're going to take really warm showers, the steam
is going to bruise and hurt the molecules of your fragrance making your fragrance go
sour or expire a lot sooner, if you want your fragrances to have longer shelf life keep your
fragrances away from sunlight, keep your fragrances away from oxygen/air, make sure if
it's going to be a splash on that it's always with a cap on especially if you can put it in
the actual box, even better if you can keep your fragrances in the dark, in the closet,
perhaps if you have a little fridge for your most prized possessions or most expensive fragrances
even better you can keep that fragrance fragrances stored between 60 and 65 degrees that
is optimal and your fragrances will last a long time, this particular room here that i shoot my
videos at it's actually temperature controlled it's always between 70, 75 degrees, there's no
sunlight directly on my bottles this is just some lights that i have hanging above here
for the video purpose which i normally shoot for about a half an hour, then it's a darker room, so i
keep my fragrances in a very good environment and hence the fact that i have fragrances on this half
of the collection that have been here for many many years, i have vintage bottles that are older
than me, 50, 40, 30 years old bottles, it's very important guys not store your fragrances in the
bathroom, avoid fluctuating temperatures especially high heat, don't keep it in your car, avoid sunlight,
avoid air going into the bottles and you'll be all set and if you can store them
in a nice dark temperature controlled and especially if you can manage to have the space for the boxes, i
don't have the space to keep all the boxes but if you can if you keep them in the actual original boxes
even better. So i hope this video helped you guys it's like a "PSA" public service announcement style of a
video, really sharing these seven deadly sins or mistakes that you guys should definitely avoid
at all costs within your fragrance journey guys, of course i get messages all the time, direct messages,
instagram, facebook or youtube, if you guys have any questions just don't hesitate to shoot
me a message, of course you can leave them right here on this video, let me know if i missed
anything, if there are any other mistakes or deadly sins that you guys should avoid in fragrance
collecting, or stuff that you guys learn along the way that you want to share with other folks
that are in this fragrance community be sure to share your thoughts down below,
as always guys i appreciate you so much, thank you so much for the support, if you guys do like what
i do here keeping you in the know don't forget to give me one of those, hit the like button, subscribe
for more and hit the little bell icon so you get these videos straight into your feed. As always
remember guys, fragrance is emotion in motion, it's an extension of you, so choose your fragrances
wisely and wear them well. I'll see you guys right back here with another one very soon, take care ;)