- Have you noticed over 95% of your traffic
and 90% if you're lucky, are brand new visitors?
In other words, only 5 to 10%
of your audience continually comes back.
That sucks!
Hi everyone, I'm Neil Patel,
and today, I'm going to share with you seven dead simple ways
to bring people back to your site.
(upbeat music)
Before we get started, make sure you subscribe
to this channel and if you're on YouTube,
click the Alert Notification, that way when I go live
and share more videos and education tips like this,
you'll get notified.
The first dead simple way is through re-marketing campaigns.
Now re-marketing campaigns means that you're going to have
to spend money on ads to get people back to your site.
But think of it this way, if someone went all the way
to your checkout page, or someone went all the way
to your form field and didn't complete a lead,
what do you think that person is?
That person is super qualified to be a potential customer.
So why wouldn't you want to get them back to your site
and convince them to convert?
Now, I'm not saying you should just do
an ad to anyone who visits your site.
Look at your checkout pages, your lead pages,
any of the main pages that cause conversions.
When you pixel those pages only and only have people
who visit those pages see re-marketing ads,
not only will you get more people back to your site,
but they're more likely to convert
into a customer or a lead.
Now here's the trick.
If someone went to your site, they went that far
but they didn't convert, that means the copy,
the messaging that you have on your site doesn't resonate
with them, that's going to cause them to convert.
So your video in your re-marketing
or your campaign or your messaging
with your re-marketing ad needs to be the opposite.
For example, if your landing page is super emotional
and you're trying to convince people
to buy through emotional sell,
your re-marketing campaign should be logical,
because emotional copy didn't work.
So hopefully by using the logical copy,
you can then convince more people
to convert into a customer.
The second way to get people back
to your site is through push notifications.
Now when people come to your site,
they can subscribe typically by email,
which many of you guys are familiar with
and you may be even doing on your own site,
but push notifications is something
you're probably not doing.
You can use tools like Subscribers.com, Push Crew,
and what this allows is when someone comes to your site,
through their browsers, just one click of a button,
they can subscribe.
When they subscribe, then when you release new content,
you can do a blast that goes through their browser
and whenever they log in back to their computer,
in other words, they don't even have
to be online at that time,
but if they come back online a day from now,
or two days, even a week from now,
they'll see that message in their browser,
no matter what site they're on
and it'll help push people back to your site.
That's what Facebook does, that's what YouTube does.
That's what a lot of these big companies do.
Leveraging push notifications
is an easy way to get more traffic,
and here's the beauty of it,
push notifications have better open rates
and click rates than emails.
It's much more effective and it's easier
because people just have to click a button to subscribe,
they don't have to put in an email
or give you any of their personal information.
The third way that you get people to keep coming back
is email campaigns based of the visitor's first intent.
So you're already collecting emails on your site,
if you're not, you should.
Check out tools like Hello Bar,
which allow you to collect emails.
And you should check out tools like Mail Chimp,
which allow you to send out emails for free.
Collecting emails and sending out emails
isn't the most effective way back to your site.
That's why people have terrible email open rates
and terrible click rates.
The key is to match the intent on why someone came back
to your site with the email campaign.
For example, if someone came to my website
to read a SEO article and I collected an email,
when I email them back,
I want to send them content information related to SEO.
On the flip side, when someone comes to my site
to read conversion marketing related articles,
or conversion optimization related articles,
when I send them an email,
I want to send them conversion related articles.
That's a great way to get them back to the site.
I don't necessarily want to send
all my SEO people conversion articles
and all my conversion article people
who first came to my site SEO content.
It needs to be relevant.
If someone's coming to you for traffic,
send them traffic advice.
They're coming to you for CRO advice, send them CRO.
Now that's the example that works for me.
You could be selling dog food.
Someone comes to your site for dog food,
you want to send them emails related to your dog,
you don't want to send them related to a cat.
And that's the point I'm making.
When emails aren't relevant,
that's when email marketing fails
and people don't come back to your site.
And that's what most people do,
they're just like, well you're on my list,
let me promote all my products and services to you.
That doesn't work.
If it's not relevant to why they first landed on your site,
it won't work well.
The fourth strategy I have for you is called Mobile Monkey.
Mobile Monkey is a Facebook Messenger tool.
So you know with Facebook, they have Messenger,
it's a great way to communicate.
Eventually Facebook is going to integrate Messenger
with WhatsApp, Instagram, and everything,
so that's going to be one channel commute with people.
Now with Mobile Monkey, you can easily communicate
with all your people with the click of a button.
So when people are on Facebook, or your friends,
they can subscribe to kind of like an email list,
but think of that email list on Facebook.
And then that way, whenever you want to message them,
tell them about a new article,
you can get them to come back to your site
with a click of a button, it's not hard.
Your open rates and your click rates are amazing.
It's much better than email marketing, and for now,
we've also seen it being better than push notifications.
And it's a great way to keep getting people to come back.
Eventually, Facebook will start charging for this,
but for now, it's a free-for-all,
so utilize it as much as you can.
The fifth strategy I have is an exit pop-up,
but hear me out, before you close this video.
You're going to be like, "Exit pop-up, I don't like that,
"everyone uses them to collect emails."
I don't want you to use an exit pop-up to collect an email.
I want you to use an exit pop-up
to have people follow you on Facebook,
YouTube, Instagram, LinkedIn,
whatever your favorite social site is,
let them click with the click of a button
and they can follow you on one
of your favorite social profiles.
The reason this is super important,
think of it this way, the moment people follow you
on social web and you have new products,
new services, new content, what do you think you can do?
You can post all those status updates of your products,
services, content, all these social platforms
and it'll get people back to your site.
So don't use an exit popup to collect emails,
you could do that as well,
but we found a higher conversion rate
for an exit popup that just asked people
to follow you on the social web.
Six, run time-based events like webinars, contests,
things that are time sensitive that only last for awhile.
I'm not talking about recorded webinars
that last forever or contests that are never ending,
I'm talking about time-based stuff.
The reason time-based stuff is super important,
the moment someone knows that something's available
only for the next 24, 48 hours, they're more likely to act,
they're more likely to click on that email,
that push notification,
that Facebook Messenger blast that you pushed out.
So yes, you have tools like Mail Chimp and Mobile Monkey
and the Subscribers.com to get people back to your site,
but you also have to give them a reason too.
So when you give them a reason
and the reason being is you have time-based content,
time-based deals, offers, discounts,
good example for eCommerce is holiday promotions,
they're more likely to come back than if you just say,
"Come back to my site because I want you to."
That's not a good compelling reason
versus time-based content.
And assuming the time-based content is very value-driven,
or even your time-based deals
like eCommerce promotions like Black Friday,
you're going to get way more visitors due to the fact
that they know it's going to expire.
Have you noticed on the Neil Patel blog,
I publish content every single Tuesday?
Have you noticed my podcast,
I publish content every single day?
Have you noticed with my videos,
I publish them on the same three days every single week?
Why is this?
It's to create a consistent pattern so you know,
that hey, this is the day Neil creates new content
so let me come back and check it out.
It's helped me create more repeat visitors.
Right now over the last week roughly 40%
of my traffic was repeat.
That's a lot!
It's because I'm creating consistency.
When you create consistency,
over time people will know to come back.
When you don't and you want to be sporadic
with your posting or your content updates,
they won't know when to come back or when not to,
that's why it's important to be consistent.
If you follow all of that, you're going to have more
of your visitors turn into repeat visitors
and generate more sales in the long run.
If you need help with your marketing,
your conversions, your traffic,
check out my ad agency Neil Patel Digital,
thank you for watching, make sure you like this video,
share it, subscribe, leave a comment
if you have any questions and I'll respond.