Let's say you spend $46,000 on a marketing degree at Harvard,
and that cost can go upwards of a couple of hundred thousand
if you choose to go for an MBA.
You've worked for months to earn that degree
and you're in debt.
But it'll pay off in a career, right?
Okay, now picture this.
You just got a job at a marketing agency.
Your boss asks you to meet with their client, John,
and figure out his marketing plan.
It turns out John wants a serious content marketing strategy.
His buddy, Joe, runs an agency,
and all of his leads come organically from their strategic content
that ranks highly in Google.
Plus, John hates ads.
So John's asking you if your agency can come up with a content strategy
for his site and brand...
set and prove content ROI,
and create a budget for him in a manageable way
to where he can get awesome content, reports and results.
Now if all you had was that marketing degree,
would you know how to answer John?
6 years ago,
I flunked out of nursing school and I was considering my options.
My passion was in writing and entrepreneurship.
I thought about an MBA at a Pennsylvania college for $40,000
but I just didn't want to get in debt,
and I didn't want to spend 12 months of my life studying in college.
Now, I'm a disciplined self-learner, so I took the other route.
I decided to jump into a freelance career
and teach myself how to write content for the web and earn clients.
Within 3 months of teaching myself online writing skills,
I had more clients than I could handle so I decided to start a company.
I decided to expand by looking for people that loved writing as much as I do
and start a team.
So I jumped headfirst into my 5 minute business idea
and I call it Express Writers,
and I literally started with nothing but $75,
and I coded my own web site from scratch.
My little company grew 200%, year after year,
and to date we've sold over $4,000,000 worth of content
to clients around the globe.
We have over 40 people on staff today
and 99% of our leads, revenue and business comes through the content I create.
Here's the thing -
I didn't go to school to learn how to do content successfully,
and I've interviewed many experts on my show, The Write Podcast,
and I've learnt that they have experienced the same thing.
They've told me similar stories of dropping out of college
and succeeding through trial and error and creative implementation after mistakes.
For me, it took 6 years in this industry of content marketing,
full time, to learn how to do it well.
This industry will be worth 313 billion dollars by 2019.
Yet, only 9% of businesses feel confident about their strategy.
So even if you go to college, you work hard to earn that marketing degree,
you're not guaranteed to know how to handle
one of the biggest marketing industries of our time
which is content marketing,
and the pain point in that industry which is content strategy.
As I've worked in my content agency with both clients and writers,
I keep seeing this pain point come up over and over,
and that's why I've poured everything that I know
from the last 6 years of creating content and selling over $4,000,000 worth
into a course called
The Practical Content Strategy Certification Course.
I'm going to be upfront.
This course is not for a student that just wants a certificate or a pass
after reading some information,
and this isn't for a student that wants education
from a corporate, non-practical perspective.
My course is a practical, advanced, hands on course
for the entrepreneur, freelancer, agency owner or team member,
marketer and consultant.
So by the end of my course,
you'll no longer create content that doesn't matter,
you'll never run out of content again,
and you'll be overwhelmed with content, out of time
and unsure of the actual ROI from the content investments you make.
Instead, you'll have a wealth of content ideas to pull from
whenever you need them,
you'll know how to research trending topics,
you'll be able to formulate high ROI keyword reports
and identify SEO content opportunities.
It will become second nature to you.
You'll be able to build a seamless editorial calendar in minutes,
track and prove the ROI of the content you create,
and you'll know how to consult and manage the expectations of your clients.
And throughout this course,
you'll actually get to build the mini parts of a brand content strategy
with personal feedback from me and my team.
I'm also honored to have guest experts join me in this course
including Sujan Patel, internet entrepreneur,
and expert content marketer, Michele Linn, VP of content at Content Marketing Institute,
and Steve Rayson, the co-founder of BuzzSumo.
So back in June,
we had a closed beta launch of this course for about 20 students,
and that beta launch went so well that we heard our first student saying
that this training will position him as a pioneer in the industry in their city.
So, as we relaunched,
I've repackaged this course into multiple formats,
including an all access pass
where you can get all of the information including personal mentoring and feedback
in order to earn certification.
Or you can just pick one of the 6 main classes that make up this course
and refine a weak area in your content strategy skills.
So be sure to look around the site and request your free copy of the curriculum.
I hope to see you inside my course.