some say that content creation is not a real job and you know what they're right it's not
the truth is content creation in 2021 is like 15 different jobs meshed into this one overwhelming
confusing ever-changing mess as a professional creator you have to wear a lot of different hats
on top of whatever your niche may be you also have to become a little bit of a writer who can
captivate the audience with the basic story you are telling you are also your own director and
your own film crew because once there is a story you will need to get the technical package right
you're also the star of the show headlining the content the tip of the iceberg which people will
actually see in the end and you are of course the social media manager who will make sure that the
content will get in front of as big of an audience as possible these are not all but a few key
elements of content creation the key personas you need to come together oftentimes in one single day
to create decent enough content so i thought today let's talk about this creative process
hey you guys welcome back to our channel the number one place for people who love design
art and all things creative you are watching D+B's channel my name is Laszlo and i do graphic design
and illustration in this video i'm going to show you the behind the scenes of how i have created a
full-on graphic design course on my own which you can find on creative fabrica now creative fabrica
is one of those design resource websites just like skillshare and envato market where you could go to
find all sorts of graphic design and illustration goodies for free and for not free as well
now this video is not sponsored in any way shape or form but the series of classes i have created
for these guys i got paid for which i guess makes me a professional content creator now
weird anyway so that happened and you can now find them where you can find them i'll leave a
link down somewhere so while i can't show you the actual classes i have created here on this channel
i thought still at least i can tell you all about how to create good video content
step by step by letting you peek behind the scenes and introducing you to my little well one man crew
okay let's do it chapter one the writer i am a firm believer that valuable pieces of content
are being born on the writing table once you have an idea it is time to describe it
for me this is where it all begins this is step one well after an idea that is in a very Earnest
Hemingway-esque manner i like to start my day with a little bit of writing whenever i can
when the world is still very peaceful and quiet in the early mornings i can hear my thoughts
a bit louder than usual that's a good line my online class is all about how to come up with
creative logo ideas so the script for it needs to be jam-packed with little pieces of design
theory wisdom but in a very easily digestible way so we don't scare of young creatives
this is going to be a beginner's class after all as a designer i gotta admit i never really thought
that i'm going to have to become a little bit of a writer but to be honest with you for me it
was a pleasant surprise as i find myself really really enjoying the writing process no matter
your platform and medium whether you are putting a script together for a youtube video deciding on
bullet points for a podcast or crafting headlines for an instagram carousel sharpening your writing
skills will get you better results your tone of voice needs to be in sync with the language and
the vocabulary of the target audience hence your writing skills is something that you should be
constantly bettering and bettering and bettering as you go for this class as i said i'm going to
need to include some very juicy little secret tips of graphic design and illustration but at
the same time a lot of the content is going to be recorded real time just me sketching and designing
and crafting things which i can't really plan out word for word otherwise it would feel very you
know fake but when i'm putting a script together i still need to mark all these little bits and
blind spots just so i have something clear and concise which i like to call the skeleton of the
content because as i said this is the basic pillar of the whole thing for me chapter 2 the director
once we have some sort of an action plan we can move on to planning out how the content will come
together in its basic technical package i don't want to bore you with the overwhelming details
of videography or color theory there are much more qualified people here on youtube who could
do that for you but i can tell you this when i record myself i want to get at least these
three basic things right i need clear audio i need good lighting and i need an attractive main shot
i think these are the main pillars that make media content stand out for good audio just like we did
you're going to need to invest in some sort of an external microphone what we like to use is this
trustworthy little usb mic by marantz which after some good software and hardware soundproofing and
editing and by hardware-based soundproofing i mean pillows and towels on the floor
gives us the results we are happy with the main source of lighting is being provided by
this photography softbox just to make me the main subject pop a little bit you could rely on natural
light by sitting nearby a window which does work to some extent i have done that in the past but in
those situations you are very much up to the mercy of the elements of nature a big cloud can suddenly
change the whole color of your recording as time goes on the sun will change its position as well
which obviously will leave a mark on your lighting situation as well that kind of thing oh and in the
background we have this little desk lamp which is there for no other reason than to create another
level of visual interest and that is obviously part of the illusion to create a more exciting
and busier looking main shot which is for the most part either me or jacqueline sitting in our office
for my class i'm also going to include some overhead shots where people can only see my
sketchbook and my drawing hand but generally speaking even for those i'm going to apply the
same three principles when it comes to recording those shots as well sound light image got it now
the first time you're going to set up everything for you it might take a while and it will also
take some experimentation to find the best filming spot in your environment but you know the more you
do it the quicker you will be at it because i have been doing this kind of stuff for a while
now it only takes me like 10 maybe 15 minutes to get everything ready after which i am ready to
record chapter 3 the actor now all of this we have talked about so far is prep work so what's gonna
bring this whole thing together is the delivery by your camera ready personality in the same way in
how movies are the collaborations of hundreds of people at a time the performance of the main actor
actress headlining the production can make or break the whole thing this sounds scary
as hell and this i believe is the main barrier that stops people wanting to create content in
the first place because looking eye to eye with a camera acting like as if it was a person talking
to it the same way you would talk to a friend is not a normal thing it does not come naturally to
most of us because well if you think about it it is a very surreal situation and there is nothing
normal about it really again my advice on this would be just to do the leg work as the more you
wander in front of the camera the more natural you will look the first couple tries will be
awful and if you want proof of that all you really have to do is look at some of my earliest videos
i mean i'm still very much of a work in progress and don't get me wrong
you don't need to be a shakespearean level performer in order to succeed on social media
the ability to look and feel natural the ability to sound like yourself in real life is what's
going to attract an audience i mean i have started making videos about a year and a half ago i sucked
at it in the beginning and now one and a half years later someone is paying me to do this
so i believe talking to a camera is a skill that anyone can learn really yeah chapter 4 this social
media manager okay now the content is written it's prepped it's recorded so the next step would be to
actually sit down and put it all together to design and edit everything but i'm not gonna
show you that for two reasons one the content i'm creating here is going to be exclusive to
creative fabrica's platform and two do you really wanna watch me edit video hours and hours on end
i promise you it's not interesting at all so let's take an imaginary jump let's say it's all done
what's the next step then next you utilize social media and show off the work you have created now
this could be in the form of an instagram carousel a tweet or i don't know maybe a youtube video the
point is to make some noise about you somewhere where people will hear it and don't get me wrong
i'm fully aware that at this point in time we're all kind of questioning what role social media
should be playing in our creative process i mean oftentimes i do feel like i actually hate social
media and the way it currently works and i'm fully aware how ironic that makes me sound
saying that out loud in the form of this youtube video but i do very much dislike how certain
social media platforms have managed to turn the world of art and design into a competition
as if we were like gladiators in the colosseum in ancient roman times always trying to outsmart
outdo and survive all the other creators who are very much like us just trying to adapt and survive
in this ever-changing rented land while being paid with basically nothing but these likes hearts
comments and other forms of imaginary payments you can't actually use in the real world I'm
being super cynical again all of that being said i do still think that social media is
a game that you kinda have to play you do need to pay attention to what these platforms are
doing and where are they going next because while they take work serious work to master
them and use them to your advantage without them you and your content well you are a little bit of
a ghost it's almost like you exist but no one has seen it so so do take time out and force myself to
learn about keywords and seo and hashtags and posting at the right thing at the right time
because as a digital content creator which i believe pretty much every designer and artists
kinda have to be these days you have to use all the tools from the toolbox not just your
favorite tools in order to succeed you know what i'm saying so once i was done with my classes i
did put together a really nice carousel post for our instagram page to generate some online traffic
and of course by now you know i made this video was where so people would you know
talk about the classes i have created by the way they are all about beginner level graphic design
advice and tips in much more detail than i ever go into in any of these 10 15 minute long videos on
our channel so if you're into that kind of stuff feel free to check it out i'll leave
a link down there somewhere yeah and while i'm still begging for your attention please consider
joining our creative crew as you might know i'm all about graphic design and illustration
and jacqueline my partner's content is focusing on interior design decor and architecture insights
tutorials tips tricks and all things in between leave a like to help us reach even more people
with this channel and i hope to see you this time next week with something else okay see ya