(gentle music)
Data is generated with every activity we do.
It lives across apps, databases,
and in the file sharing locations,
inside, and outside your infrastructure.
It can be stored on devices, and even removable media.
And it travels with each interaction,
from each email we send, our chat exchanges,
to the content we present on video calls and more.
All while traversing networks with varying security,
as we work from wherever we want
and with people both inside
and outside of our organization.
This flow and exchange of data
is vital to our productivity.
Yet, the more unaccounted for and unprotected it is,
the more prone it is to inadvertent loss,
exfiltration by external bad actors,
and even data theft by employees.
Securing your data requires a scalable
and automated approach,
intelligent enough to discover and understand
the growing volume of sensitive data
inside of your organization.
Comprehensive enough to apply corresponding protections
that follow data wherever it lives and travels
across your entire data estate.
Pervasive enough to intelligently notify you
if the data you're working with needs protection,
taking preventative action
when there's a risk of data loss,
and adaptive enough
to elevate or lower data protections
based on the circumstances surrounding each individual user
to balance productivity with data security.
It's an approach made possible
by Microsoft Purview's agentless, integrated,
and AI-infused solutions
that strengthen your data security, including
Information Protection for a 360-degree view
of the data across your data estate.
Here, built-in ready-to-use
machine learning-based classifiers
have been pre-trained extensively
on large samples of industry-specific data.
These are combined with hundreds
of sensitive information types,
for the automatic detection, labeling,
and classifying of your sensitive data
across your data estate.
Then, Data Loss Prevention,
lets you configure policies with protective actions
to mitigate data loss over your sensitive data.
And one policy can protect your data across your email,
your file sharing locations,
your favorite Microsoft 365 apps,
including Microsoft Teams chats with sensitive information,
the files you manage on your device endpoints
for both Windows and even macOS,
as well as non-Microsoft cloud apps and services,
and file share servers
running on-premises or in the cloud.
And finally, Insider Risk Management,
that provides automated insights into events
potentially leading to data theft
or other exfiltration activities
happening inside of your organization.
It takes a privacy-led approach
enabled by dozens of ready-to-use indicators
and machine learning models
that can sequence anomalous activity
to expose potential insider risks as they unfold.
You can use these best-in-class solutions on their own,
but together as part of a unified platform,
they provide the most comprehensive
and adaptive protection for your data
based on how users are interacting with it,
and then dynamically adjust data loss prevention policies
to address the most critical data risks.
For example,
when information protection classifies content,
the label is used as a condition
in the corresponding data loss prevention policy.
So now in the event of a specific action
like attempting to save to a USB,
the policy is triggered
and blocks the data exfiltration in its tracks.
Notably, the policy action
is automatically assessed in the context of the user,
who having resigned their position
has signaled several anomalous activities
from changing classification labels
to downloading documents en masse.
All activities sequenced
by the machine learning in Insider Risk Management,
which has raised the user's risk level to "Elevated,"
resulting in them being blocked from the action
By contrast, a low-risk user
attempting to perform the same action
is warned instead of being blocked outright,
this is because of built-in adaptive protection
powered by machine learning
that literally adapts data loss prevention protections
in real-time
based on the differing risk levels of individual users.
And to learn more about safeguarding your data and files
with intelligent automation,
please watch our demo-rich series
on Microsoft Purview at aka.ms/DataSecurityMechanics.
(tranquil music)