- Facebook, LinkedIn, Instagram, Twitter,
all these social sites,
they can drive a ton of traffic.
But most of you have resulted in paying them
for this traffic.
You can get traffic organically
without having to pay for it,
even if you don't have a ton of followers.
Hey everyone, I'm Neil Patel,
and today I'm gonna break down
five underutilized social media hacks
that'll get more traffic to your blog post.
(calming music)
The first tip I have for you is to use Instagram
to promote your blog post.
Yes a lot of people are using Instagram
to promote products like teeth whitening, da ding,
I think my teeth look white on this video,
but no one's using Instagram to promote blog posts.
We've tested this out a lot.
What we found is,
when you post images and tell people
to go to your bio and click when it's related
to educational information that helps them out,
people are very likely to do that.
If you tell people to go to your bio
to go buy a product, probably not gonna do that.
But if it's educational, blog post-related information,
we found a ton of engagement on Instagram.
It's unorthodox, but it works.
And the more followers you have,
the more traffic you'll end up getting
from this strategy over time.
And this leads me into my second tip.
My second tip is using Snapchat and Instagram Stories
to generate more traffic to your blog.
Here's what I mean.
Assuming you have over 10,000 followers on Instagram,
you can do Stories, tell people to swipe up,
right like if you ever follow Gary V.,
you always see you know icons or GIFs or images of him
being like go up, swipe up, swipe up.
And people swipe up and they go listen to his podcast
or his blog post or whatever he has.
It's a very effective strategy.
Tim Sykes does something similar.
So with your Instagram Stories or on Snapchat,
tell people to swipe up
to head over to your blog if they want more
free amazing information.
High engagement, it's unorthodox,
but trust me it works, just try it out.
The third tip I have for you is to leverage live video.
So there's Facebook Live, there's YouTube Live,
there's Instagram Live.
When you're on these videos,
you're gonna get way more engagement.
If you don't believe me,
just go on your Facebook and go post a link
to any website.
It could be your website, it could be a blog post.
You'll find that no one's gonna click on it.
You're gonna get very little likes, very little shares,
very little engagement.
But if you did a live video on Facebook
or YouTube or Instagram,
you get a ton more engagement.
So when you do a live video and people are watching,
you have hundreds or thousands of people watching,
then you tell 'em to go to your website
to click over,
check out your blog post, learn from it,
and even describe what they're gonna learn,
they're much more likely to do it.
They're super engaged when they go to your blog post.
They're more likely to comment, share the post,
and come back to your site in the future.
Which also brings me to my next tip,
which is use videos to promote your blog post.
I'm not talking about just live videos,
but you can also upload videos to Facebook or YouTube.
Videos get way more engagement on Facebook and Instagram
than let's say an image-based post or a text-based post.
So when you create a video
and you tell people, hey like I wanna teach you
x, y, and z today, such as me teaching about social media,
and then if I dropped in say hey everyone,
go check out this blog post or this URL here,
you'll end up learning x, y, and z,
and make sure you're using a shortened link.
Because you don't wanna have a long link
like go to
neilpatel.com/blog/SEO-socialmedia-more-traffic-today.
Like that's too long,
but you can do a shortened link like using tools like Bitly
and what you'll find is people who watch your videos
will start going over to your site
and it's much easier because it's your videos
will get way more engagement than any text that you share.
And last but not least, use Quora.
Quora's one of the most popular sites on the web
mainly in the English language.
There's questions on every single topic
for every single industry, whether it's B2B, B2C.
Go on there, respond to people.
When you respond to people with a paragraph or two,
super in-depth, and the you link to 'em to your blog post
that goes more in-depth on that topic,
you can generate a lotta traffic.
We used to do this all day long on Quora,
and it generated us hundreds and thousands
of views per month during our peak.
You know I ran out of time so I'm not able
to do it these days, but I should get back to it.
One of the best content marketing strategies I've ever used.
So make sure you do that.
Thank you for watching.
If you have any questions or more so,
if you have any other cool, unique, organic hacks
to get more traffic to your social media profiles
and your blog,
feel free and leave a comment below,
share with the community.
I'll share more stuff with you.
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Thank you.