(exciting, dramatic music)
- So sometimes, you might have a feature
and then you convert into a benefit,
but a higher concept, write this down,
it's called hidden benefit.
So sometimes if you drill down little bit deeper,
so what?
We have your digital magazine, da da da,
monetize, da da da, you become the known authority,
so what?
So that you wanna track clients,
hire better paying clients with ease, okay?
So it's the hidden benefit.
Let me give you a real-life example.
So December, our meeting, what's the title?
(audience member responds)
Yeah, how to maximize your profits in minimum time.
That's a benefit, right?
I'll tell you exactly what I'm actually gonna cover.
It's how to read financial statements.
If I put "How to read financial statements,"
five people showed up.
(audience laughs)
That's what it is, that's what I'm gonna teach you.
And actually I believe it's one of the most important topics
that you can learn as entrepreneur.
But if I say, "Hey, guys,
"entrepreneurs, fellow entrepreneurs,
"how to read financial statements."
Shit!
December, eh, I don't know, it's getting cold,
maybe it's snowing, nah, I'm not sure I'll go.
You see what I'm talking about?
So, I turned into "How to maximize your profits
"in minimum time" because by knowing
how to read financial statements,
by having optics, knowing where your business stands,
you'll be able to do what?
You'll be able to do what?
(audience member responds)
Lower your numbers so that you can do what?
(audience member responds)
Make more profit, make better decisions.
So it's how to, and what is,
you can increase revenue, but what is quicker?
Cut out unnecessary expense
to add more money to your bottom line, yes?
So my promise is,
so if I know how to read financial statements,
how to maximize your profits in minimum time.
One of the reasons why, if you're smart,
I should not, I don't know if I should say this.
(audience laughs)
If you are smart, you should have two notepad.
What do I mean?
You should have one notepad when you come to each meeting,
get the inspiration, get the education, get the motivation,
what you're learning, how you're gonna apply it
in your business.
That's one notepad.
The second notepad you should have
is how I do what I do and why I do what I do.
That's two track.
You look at, wow, one of the reasons
why our group grows so much faster,
I'm telling you now, go back and look at past events.
Look at the copy.
Look at the title.
It's all copywriting,
and then compare mine to other meetup,
and that should do it,
and you see,
"Oh, no wonder we're getting more people attending,
"no wonder."
Think about it.
It's the same content, but if I do
"How to read financial statements,"
I will have 20% of people.
"How to maximize your profits in minimum time,"
I know I'll get, something like this, 100.
Same talk, same dance, same everything.
Different in title, different in words,
500% difference.
I'm not gonna test it though.
(audience laughs)
I'm gonna go with I know what works.
And no, I think now, (mumbles) look a the numbers,
I think in December, 15, 16 people already RSVP.
That's what I mean, the two notepads.
Look at what you're learning from me,
but also put on a different hat,
how I do what I do, why I do what I do,
and you look at it from that angle.
Now that's a higher concept.
It's more sophisticated, but if you could get that,
I think you appreciate that much more
how I do what I do,
why I do it at Vancouver Club,
not at fucking Starbucks.
It costs me money, but there's a reason for it.
Not just I'm a member, but there's a reason for it,
because there's so many meetups out there,
how many meetups are out there?
So much, tons.
There's only one at Vancouver Club, this one.
That's it.
So that's why I do what I do,
and by doing that, it attracts better people,
better entrepreneurs you can network with.
Does that make sense?
(audience murmurs in agreement)
That is my secret.
This is behind the scene stuff.
I hope you appreciate it.
I'm asking you to look at what I do
and how I do it with two track.
What kind of idiot would tell you to do that?
Because I'm transparent.
Doesn't matter.
If you can learn from that and apply it
in your business, kudos for you.
Kudos for you.
But so few people can see through all of that though.
But I hope you appreciate it.
Does that make sense?
(audience murmurs in agreement)
Yeah.
(applause)
- [Narrator] 10 times your finances.
10 times your business.
10 times your marketing.
10 times your life.
Hit the subscribe button now.
(dramatic music)