What if I told you that the second, most popular website on the entire internet,
we're also the most up-and-coming social platform and that you're on it right now.
That's right.
We're the matrix.
Now what's up.
It's Jamal from HubSpot.
Hang on.
Much better.
What's up Jamal from HubSpot.
We're going to walk you through what the community tab is and why
people should care about it more and give it the love it deserves.
Then we'll break down.
Netflix's own winning formula for using the community, tap to its
full potential and how you can use it to up your own community.
Tap game.
Speaking of game, if you enjoyed this video, give it a like and subscribe
to the HubSpot YouTube channel.
You know, those update posts you see when you're scrolling through the
YouTube home tab on your phone, or if you've opted in to get notifications
from your favorite YouTuber and you see a post that isn't about a new upload.
That's the YouTube community tab at work.
The YouTube community tab was launched as YouTube own social network in 2016.
As a way for content creators to interact with you as beyond video.
If your channel has a thousand or more subscribers, you automatically
get access to the community tab, spinning futures, which include
posting text updates and images, polls gifts, and video uploads, text
updates, and picture posts are useful.
When making announcements on your channel, like changes in your upload schedule or
links to your external content, anything that you feel that your audience would
want to be informed about on a visual platform like YouTube, adding pictures
to your posts will go far and grabbing your viewers attention to give context to
you and your texts, updates to polls are the perfect way to survey your audience.
Questions that can inform your future video content, because why live in
mystery about what your viewers want to see when you can just ask them?
I'm begging you, please just ask gifts are effective when it comes to the art
of entertainment, which is one of the top reasons why people come to YouTube
in the first place, definitely make sure that these are gifts that you created
yourself, or that are licensed from a legit source though, for legal reasons.
Look at this one will be dancing to baby shark, good old days.
And of course we can't leave out the handy video posting feature, edit
into the channel update box, which allows you to directly include a video
thumbnail CTA to your community posts.
And you can use the community tab for the same social goals you use on other posts.
Such as bringing awareness to your content, generating leads for any
offers, approaches you have and engaging with your viewers, sky's generally the
limit, but make sure that you take the time to determine which goals are the
best fit for your business and plan out your community tab, content strategy.
Accordingly.
Don't be like me where I just thought I could repost memes.
Right?
Went bankrupt shortly after that, for an easy way to set up that content plan,
use the social media content calendar to help you organize your ideas in one
place, you can access our free social media template in the description below.
No social platform gets left behind on my watch community tab.
It's your time to Shawnee.
Netflix is recognized as a master of social media due to their
approach that really delivers on their promise as a brand like
this Bloomberg article points out.
And they definitely didn't leave their YouTube channel out, which
has 19.3 million subscribers today.
It's like a small country.
Believe it or not though.
Netflix only began to use the community tab starting in 2020.
You might be thinking where they late to the game.
Now they're right on time.
I'm offended by the suggestion that has larger YouTube strategies to operate.
Well channels with each channel regularly promoting smaller segments of it media
either by show genre or even industry with how much they're investing into
creating YouTube channel content.
Though, Netflix actually used to view YouTube as a main competitor because it
was the only one online video service is a world that people spend more time using.
Every day, the Netflix, Oh, how the stars have aligned.
Let's take a look at Netflix and strategy based on four major pillars
to see how they harness the community.
Tap's full potential as a social media platform.
Netflix establishes their voice like this.
Yeah.
Scrolling through Netflix and social channels.
You'll notice consistency in their tone, whether they're driving brand
loyalty, awareness or engagement.
They do it with a touch of humor and wit their voices distinct Netflix,
otherwise described as a fans fan persona, meaning how a fan would
talk about and discuss the latest Bridgeton episode to accomplish this.
Netflix built out a social team with people who were passionate and
knowledgeable about UV and movies and had backgrounds in marketing, journalism
entertainment, put everything together, and you have yourself the formula for
their uniquely approachable, clever yet.
Cultured voice, the social team embodies Netflix's pro-freedom philosophy
detailed on the company's culture page, inspiring the guidelines they set
for what they post like don't promote entertain, stand out by taking risks.
Don't just clip out the show, build out the world, check out this screen cap
from the queen scamp, the caption is short and simple and it captures the.
Essence of something in intellectual chess player might say the text only
fits perfectly with the image of Beth wanting a new chess set, but it
also touches upon current news trends that since the show aired in October,
there was also a 250% increase in sales of chess sets and accessories.
Damn at 47 K likes and 330 plus comments laughing about the fact that
chess sets are nowhere to be found.
This post really captures the voice, people know and love from Netflix.
All of this comes to show that once you set your channel's unique voice, sticking
with it and keeping it consistent, even across different types of posts.
We'll take your channel far, and it really helps to establish some
social posting guidelines too, to help you ensure your voice.
Doesn't get off track things, get super exciting when your viewer base stands for
channel voice and how they can interact and engage with it in the comments.
This brings us to our second pillar, which is to know your audience.
YouTube makes it very easy to see the demographics of your
channel within the YouTube studio.
By checking out the audience tab in the analytics section, you can hone into
your viewers age, gender countries.
Most active times and even other channels or videos they watch knowing
your audience on your channel.
And what they're interested in will help you cater your community taps
content to be what your audience wants to here's how Netflix does it, or a
2018 study from wall street from Conan code 40% of Americans ages 18 to 34.
Choose Netflix as the platform they watch most often on TV compared to other
platforms like YouTube cable and Hulu.
That means that Netflix is dealing with gen Z and millennials as well.
Target audience on social to this in mind, Netflix does a great job
at curating content that their target demographic would respond to.
Meaning current trends, slang, lots and lots of memes.
Anything that would feel would resonate and we all can resonate with some beams.
I don't know why I went bankrupt.
It was really too bad.
Take this informative graphic.
For example, compiling characters for multiple Netflix franchises,
Netflix taps into the very gen Z trend astrology as well as pulls in
some standout characters from their various shows and applies them to this.
Clever quadrant chart, depending on who your audience is for your channel.
The key here is to give people what they want, whether that's informing them
about a recent upload or announcement, along with an image or referencing
relevant topics in a polar post, your community tab should deliver it.
And it should be delivered on time.
Along with doing a great job researching what content their audience wants
to see Netflix also make sure to listen, to engage with their viewers,
to plan their community tab content.
Netflix puts out these nine image interactive posts.
For example, that asked viewers to select the image that best answers.
The post question on this post, Netflix turned to the comments to respond to and
interact with people, left their answers.
Of course, with their unique self-aware twist of even simply responding comments,
Netflix appeals to stranger things, fans, by responding with this upside down text
from the single place featured in the show, literally called the upside down.
This ties in that Netflix voice we were talking about before, as
well as shows that viewers feel like they're right, being heard.
If they get a comment from the channel itself, the comment section is also
the perfect place to hear what people think about your recent updates
that could help inform future social media content, or video uploads.
So learn more about tools because you can access for social listening,
to help with your content strategy.
Check out the resources in the description.
Pull up social media is all about creating that bridge between you and
the people supporting your channel with the types of content they put out, along
with the discussion they facilitate with viewers on the community tab,
Netflix leans into their social approach to build out the experience beyond
what's on the show or movie itself.
According to Netflix sources bring us to our last pillar.
Netflix really drives this approach home in their community, tap content
by leveraging their social network.
When I say social network, that doesn't just mean other channels.
This means star power.
And a lot of it tapping into their access to the stars from the shows and movies.
Netflix makes the YouTube community tab, a prime location for viewers to
continue their media binge with behind the scenes footage and interviews
with actors and directors, they actively namedrop the actors in their
posts so that their fans can easily flock to support them on the post.
Because actors nowadays, especially Netflix, famous actors are
very active on social media.
This is a huge part of Netflix's play of tapping into the halo effect.
On the shows and personalities affiliated with the streaming service.
Yes.
In other words, there's this whole social chain going on
between Netflix and its actors.
And they're just feeding off each other's energy to keep
their media on everyone's radar.
Even past the verdicts on top of this Netflix, doesn't shy away from tagging
relevant YouTube channels using the ad feature in the community tab, like how
they do on this post with, at Jubilee to keep their binge going to can't wait
for them to tag me, just add them all.
No other words, that's it?
Well, your channel or business probably doesn't have the same
access to stars that Netflix does.
That doesn't mean you can't learn from their methods.
If you've collaborated with another YouTube channel for a
video, make sure to tag them in your next promotional community.
Tap post Netflix truly has a winning strategy on their hands
that we can all learn from.
The YouTube communities have is still very much a newer social channel that people
are still just starting to take seriously.
So now is your chance to get ahead of the game.
Make sure to keep up with this channel for more winning strategies, you can
apply it to your own social media.
And for additional resources on YouTube marketing, check out the resources below.
Now, if you'll, excuse me, I've got some gifts washed.
Yes.
Jeff's
let me know in the community.
I'll see you guys next time.
Sometimes I say words.
I'm just like, am I human?
Alright, you have the formula baby formula.
You have baby formula babies.