- It's not 2010 anymore.
Keyword research and SEO isn't as easy as it used to be.
So what should you do?
Hey, everyone, I'm Neil Patel,
and today I'm gonna share with you
how to do keyword research in today's world of Google.
(bright music)
See, Google's way more tougher to get rankings for
versus back in the day when people were like,
"Oh my God, I just pop this slider.
"I'm now number one for auto insurance
"and I'm an affiliate and I'm surfing
"and I'm making 100 grand a month doing doing jack shit."
Life isn't that good anymore.
That won't work for you.
I wish it did, 'cause I would probably learn surfing,
and I would just be milking it
with all the top spots on Google.
So here's the first tip that you need to know
if you wanna do keyword research in today's world.
The first thing is pick a niche.
Everyone's talking about going after big terms
like auto insurance, SEO, credit cards.
Yes, you can eventually get there,
but it takes six months to see traction
with Google these days,
12 months to start seeing your traffic really go up,
and two years to really be crushing it on Google.
And you've seen that.
I've talked in the past about my neilpatel.com site
and how I went from 9,000 Google visitors
to 80 something thousand or 90,000,
then to like 200 or whatever thousand per month, right?
But it took years for me to get there.
The point I'm trying to make is don't do what I did
when I was starting off.
I was picking big keyword terms.
You wanna go after and pick small niches.
The second tip I have for you is pick buzzwords
and things that are booming.
Here's what I mean.
Technology is moving so fast these days
that things are constantly changing.
Nowadays, it's now how long are you gonna live till,
it's how long is it gonna take
for technology to adapt so fast
that you can pretty much live forever?
I'm serious, right?
So, why not go after new, interesting things?
Whether it's cryptocurrencies
or whether it's new products that are coming out, right,
the iPhone 100 or whatever version they're on.
Go after new, upcoming words.
And you can find 'em using Google Trends.
Google Trends breaks down what's hot,
what's up and coming that people are typing,
and go after all the ones that are new.
The reason you wanna go after the new ones is
these are ones that people haven't been trying
to rank for before.
They're not that competitive,
'cause there's not much competition.
So if you create content around it, what are you gonna do?
You're gonna skyrocket to the top way faster
than if you went after old terms like credit cards.
Now that we got the basics out of the way
on how to find the right keywords,
let's go into tools you should be using.
The first tool I have for you is Ubersuggest.
If you use Ubersuggest, what you'll find is
you can put in a keyword.
It'll give you ideas based on what people are typing in.
Questions, right?
So, for example, people just don't type
in the keywords like dog food.
They'll type in keywords like
what dog food is best for my animal
or what dog food is great to make my dog lose weight.
These are really popular terms.
Ubersuggest will show you different variations
of your main keyword,
and it'll even show you how competitive they are,
how much search volume you're gonna get,
and how many people are gonna click on your listing
if you rank number one, two, or number 10,
or whatever the listing number is.
And that's what's cool about Ubersuggest.
The fourth thing I want you to do is go to Quora.
Type in keywords related to your industry,
and you're gonna see the most popular questions
that people are asking.
Yes, I know I talk about Ubersuggest
and getting ideas for long tail non-competitive terms,
but the cool part about Quora is
it's based on users' feedback.
You'll see their answers.
You'll see the uploads.
And you'll be like, "Oh my God.
"This is how hard it is to be an Olympian
"or win an Olympic medal."
And when you start seeing the most popular questions,
you'll now know what kind of content to create
that's related to your space.
When you do that, you can start going after these,
because if it has a lot of responses and votes,
that means a lot of people are curious about this.
And by creating answers on your own blog
that are more thorough, more detailed,
you're not only gonna rank for it,
but you're gonna rank higher,
'cause you can create way more detailed responses
than Quora itself.
The last tip that I have for you is
don't always focus on keywords; focus on a theme.
See, back in the day when you wanted
to really make money off of Google,
you would be like, "I wanna rank for credit cards.
"I wanna rank for auto insurance."
These days, it's just about
how much search traffic you can get within your industry.
So if you're going after credit cards,
you wanna have a website all about credit cards,
like Credit Karma.
Or you wanna have a website all about marketing and SEO
like me on Neil Patel.
Sure, I do rank amazingly well
for terms like online marketing,
internet marketing, and SEO,
but that's not where I get most of my revenue
and visitor count from.
It's all long tail terms.
So if you wanna get that long tail traffic,
what you need to do is create detailed content
about specific detailed topics.
And when I'm saying detailed topics,
I'm talking about not how to start a ecommerce site.
I'm talking about how to start a ecommerce site
with Shopify.
You see how much more specific that is?
You can create a whole 'nother article
on how to create a ecommerce site using Magento.
By getting very specific,
and then you can have a 10,000 word blog post
and everything about setting it up with Shopify or Magento,
you're gonna dominate anyone who's trying
to create a Shopify store using Shopify,
and you can end up breaking down the steps,
the templates, how to optimize for traffic,
for conversions, email lists,
adding up sells and down sells and countdown timers.
But by being that specific,
anyone who's interested in that
and even potentially interested in hiring consultants
or buying products or plugins or whatever you're selling
related to that topic,
they're gonna be landing on your website.
'Cause when Google releases a Hummingbird update,
they're not now just trying
to rank the most popular site at the top
or the one with the most backlinks.
They're also trying to rank the most thorough website.
That's why Wikipedia does well.
It's not just because they have a lot
of links or brand queries.
It's because Wikipedia has some
of the most detailed articles.
If you go look up their article on Abraham Lincoln,
it's so in-depth.
It covers every little thing about Abraham Lincoln.
They pretty much cover everything under the moon
when it comes to Abraham Lincoln.
And that's the same thing you need to do with your content.
It's not about creating 5,000 pages.
It's about creating pages
that are super thorough and detailed
that are high in quality.
And when you do that,
you'll notice that you'll start ranking
for all the keywords related to your industry.
And that's how you do keyword research in today's world.
If you're still struggling to figure out
what keywords to go after
or how to do keyword research in today's Google world,
leave a comment below, ask your questions,
and I'll be there to help you out.
And, of course, if you appreciate all the videos
and the content I'm giving you and all the help,
please subscribe, like, fan, share this video,
tell other people about it.
I would really appreciate it.
So thank you for watching.