Einstein Thomas Jefferson everybody that
you've heard of has used some form of
this activating their subconscious and
you will find that you will achieve
things that you never thought possible
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how would you find that process or is it
just comes around naturally or is there
some way to more formulaic Lee figure it
out as I've matured and I've done over
two decades worth of work I know now
what I need to do to arrive on a magical
place so I'm going to share with you my
process one thing that I need to do and
you've seen me demonstrate this in our
dialogue so far is to get you my client
to be clear about what it is that you
want so when you say something something
questions I'm like what and I asked you
to say it again whether the third time
in which you said it you articulated the
most clear the clearest way possible now
I kind of have a sense then I ask you
more questions about your question and I
even get consensus and I build consensus
with Donavan it's like now we both
understand or all three of us understand
what this is about mm-hmm now it's much
easier for me to answer cuz before it
was like wide and open and I have no
idea what you're looking for mm-hmm but
the interesting thing is I want to ask
you more questions you start to also
understand what the answers going to
look like too so it's not just clarity
for me its clarity for you I'm gonna get
real meta and just explain everything
that's gone on so far okay so when you
start to have clarity i'm onboarding you
so when i reveal the answer to you you
already bought into it so you won't say
well that's really fun what a weird
concept Chris because I brought you
there with me we made the decision
together mm-hmm okay even diagramming
right now I'm helping to create a visual
for you to understand what it is that
you're asking for and to break it down
together so almost every answer I gave
you for a while that was just that was
deep you may walk away from this whole
experience like what if what do you talk
about I have no idea but in the moment
we're having some kind of connection and
we're sharing ideas together that's
really critical okay now I've been
pretty clear understanding of the
problem I've reduced it down to a few
key words what I
when I do now is own empower all that
crazy abstract thinking that designers
bring to the table and in those two or
three words that we've highlighted is
really important I start to connect
abstract ideas I give myself internal
prompts is there something in life
that's happened like an anecdote was
there an anecdote was there a literary
reference I have experiences in my
childhood is this a problem we've
currently are dealing with as somebody
else
giving me a smart answer like this
before and so I allow my mind to wander
as far away from these three words as
possible and I'm gonna go and look at
images I'm gonna watch videos I'm going
to read things on the Internet
and then what I do is my brain gets
saturated so here's my brain so I've got
like say three words and the words are
very specific I don't just accept any
words as you can see okay and I'm gonna
saturate my brain with as much external
stimulation from art from music
literature philosophy whatever anything
and everything from static images to
movies photography filtered through
these three words and then I'm gonna do
something that very few people do I'm
gonna take a break very important I want
my brain to process on a subconscious
level because it's much smarter than my
conscious brain so I'm not gonna think
about anymore I've done all the work now
what happens now is right before bed I'm
gonna think about the problem I'm gonna
think about everything I'm gonna reflect
back on the day while that movie is cool
this photo I have this problem the three
words and and then I'm just gonna go to
sleep and usually by the time I wake up
either middle the night or in the
morning many answers will come many and
if it hasn't come yet that's okay
usually in the shower it will come just
allow yourself to float but always
always have a notebook and a pen handy
because these ideas are like cotton
candy you bite into it and then I'm gone
until you write it down when you write
it down it makes a concrete so if you
have to get some waterproof paper and
they do sell these things waterproof
paper and a pen in the shower so when
you're like all your brain is floating
out there in the universe as you're
scrubbing down
because you're doing something that's
called an autonomic behavior something
that doesn't require a lot of effort
breathing doesn't require a lot of
effort your heart pumping does not
require a lot of effort and if you still
haven't had your idea go for a pretty
leisurely walk or even a run if that's
your pace just make sure you have that
notebook or some form of recording your
idea down almost all of my problems have
been resolved this way and there are
many many examples of some of the
smartest most productive people
employing the exact same technique now I
forget who wrote dr. Jekyll mr. Hyde
but that writer would employ his
subconscious he literally had a
conversation with his subconscious and
said now it's time for you to go to work
I'm going to go to sleep I need you to
write the next story it's pretty freaky
right because we need to make money and
he would go to sleep and he would dream
he's wonderful stories and then wake up
and capture that Einstein Thomas
Jefferson everybody that that you've
heard of has used some form of this
activating their subconscious there are
more tools on how to do this but that'll
help you kind of understand okay how
clarity in the problem reduce it down to
a few key words saturate your brain with
as much information that that's sort of
tangentially related to that give your
brain and yourself a break then activate
the powder subconscious to solve these
problems capture those ideas and you
will find that you will achieve things
that you never thought possible