Whether you like it or not, you are selling yourself all the time.
Job interviews, dates, meeting with potential friends, people have to decide
whether to invest their time and energy in you or not
which is why it can be incredibly helpful to study sales
not just for those occasions where to actually have a product to sell
but for all the other times when the product is actually you.
And that's why in this video, we are looking at Alpha M.
who is probably the single best salesman that I have seen on YouTube.
And apparently, his numbers bear that out.
I have a 99% conversion rate when they go directly to—
-Very high. -I don't believe it
It's unheard of.
I know my numbers are unheard of.
Whereas other channels struggle to integrate sponsors in a way that
doesn't get pushed back and hate from their audience,
Aaron has a promotion in almost all of his videos
and his audience seems to love it, they meme about it and they buy in droves.
So today, we are going to look at what you can learn from Alpha about selling especially
when you're selling yourself as we so often have to like in a date or an interview scenario.
And keep in mind this is not the only way to effectively sell;
it's just some of the things that Aaron does really effectively.
The first step in almost all selling is building rapport and Aaron does this excellently.
For instance, he often starts his videos off with a compliment to his audience.
Gentlemen, great to see you. You're looking fantastic — manly, even.
Hm-hm. After this video though, look out world, you are gonna look a little more manly.
Other times, he tells a joke.
Gentlemen, unfortunately for me, today's video is probably going to get demonetized
because we're talking about guns!
And other times, he tells a relatable story.
For instance, many guys, the type who have probably watched his channel
have frequented a coffee shop and had sort of a mini-crush on the barista
which is why he tells the story like this —
What's up, gentlemen? It's a funny story.
So there is this barista that I see all the time at Starbucks and she's cute...
Compliments, jokes, and relatable stories highlight two
of the main pieces of rapport building which is, first, a feeling of I-like-you
and also a feeling of I-am-like-you.
Feeling that similarity is why you feel a strange connection when you're out of state
and you meet someone from your hometown or when you meet someone who just happens to share your birthday.
It's also why well-told stories are so powerful; they make us feel similar to others.
Now, a ton of our channels videos are about how to make people like you
and how to highlight the ways in which you guys are actually connected.
And rather than dive deep into it here for rapport-building, I'm just gonna link to a playlist.
If you want to learn more about rapport-building, storytelling, and likeability,
check that out because that's where I've done the deepest work on that.
The point is when you like someone and you feel like you are like them,
you are in rapport — which takes us to the second point.
Now that his audience feels rapport with Aaron, they are open to his recommendations.
But Aaron doesn't simply talk about the product like most people in sales do.
He talks about the results that the product will get for his audience — the ones that they already are craving.
For instance, many people will just describe SeatGeek in terms of the discount tickets
that it gets but Alpha goes a step further here and connects it to the results that his fans want.
Now, let's take your date to the next level.
I'm gonna do that with a little help from my amazing sponsor, SeatGeek. Alright?
I'm gonna explain a little bit later why SeatGeek is like your amazing date wingman
and why if you're not using SeatGeek to buy your tickets
to amazing events, you are getting screwed.
Not only are you gonna get the best seats for the best price,
all your friends or your date are gonna be like, "Do you know someone?"
"Actually, yes. You know me and I know SeatGeek."
Guys, there's a link down below—
As the old saying goes, "People don't buy drills. They buy holes," meaning that
people don't just want a tool they want the result that that tool can get them.
That's why if you're interviewing, instead of simply saying that you have
experience in Excel, you should instead talk about how the analysis
that you are capable of can earn that company more money.
Your experience is just a tool. What they really want — the extra earnings — that's the desired result.
So whenever possible, Alpha doesn't just stop at verbally explaining his results, he also demonstrates the product.
...and then all you gotta do is go in and enter your promotional code.
It's gonna give you a twenty-dollar credit on any event you want to attend.
This product and this blade actually gets closer to the skin than this one.
Sunglasses. The sunglasses that MVMT are selling are ridiculous.
In terms of the quality, the styling—
And of course, he takes special care to demonstrate the result of the product as well.
For instance, he could have just showed a photo of his DVD set
when he was pitching his style company to Shark Tank.
But watch instead how he dramatized the results of his style system live.
Meet Joe.
Joe is average. But by using the Alpha M Style System,
Joe can build the perfect basic wardrobe with the simple-to-follow fashion formula.
Joe's got a hot date. He follows the formula and Joe transforms from average Joe...
Aaron: ...to an alpha male. Barbara: I'll take this Joe.
These demonstrations are critical for building trust
because uncertainty is often what prevents people from buying.
And when you demonstrate the process or the results of that process,
you can take some of that uncertainty away; people now know what it looks like.
So if you can show a date that you're adventurous by actually being spontaneous
and creating a unique experience during your date, that's so much more powerful
than just including, "Loves adventure," in your Tinder bio.
But everything that I've listed so far is just sales 101.
What really makes Aaron perhaps the highest selling promoter on YouTube,
at least amongst people that I know of,
is that he realizes one incredibly important mindset for selling —
people are only partially buying products but really, they are buying him.
And the Sharks on Shark Tank realized this very quickly when he was pitching his company for the second time on Shark Tank.
...this is a bad product but it's you selling it. The real product is you.
This just happens to be what you're selling right now.
You're the product and they think you're peddling is enthusiasm and confidence and
there's nothing more magnetic in any business field than that quality and you've got it.
But what does it mean to buy someone? After all, it's not like you can take them home with you.
So pay attention here because this is the part that affects you
the most even if you never formally sell anything at all in your life.
When people are deciding on anything whether to date you, to hire you,
buy from you... whatever, they are essentially deciding if they want your emotional state.
Emotions are contagious and if they feel like if they do what they do, they will be buying your feelings.
That's why nervousness oftentimes comes across so poorly in interviews;
you might be super well-qualified but that nervousness communicates uncertainty
and employers don't want to hire people that make them feel uncertain.
Alpha, on the other hand, is selling certainty confidence and enthusiasm and watch how those come across in his work choice.
He is a class that you have to — not should, I'm talking you've gotta — go check out.
The class is like an hour-long and it is so packed full of knowledge and just amazingness.
Guys, you guys are gonna freaking love it.
Notice that there is almost no uncertain language in Aaron's promotions.
He tells you what is going to happen as if it was a foregone conclusion
and he does it enthusiastically with a smile on his face. Check it out.
This sexy little box is the grooming essentials box that they're gonna send you for $5.
What you're going to get is an executive handle—
You're also going to get a pack of their incredible blades.
It's going to be a game-changer; you're gonna feel incredible, you're gonna look amazing...
Take your sexiness from a seven and a half to an 11.5.
Since you're already in rapport and you feel like you and Alpha are similar,
you also sense that you'll feel like he does if you do the things that he does.
So when he says that a razor is amazing, you're not just buying the razor —
you're actually only even kind of buying that clean shave —
really, you're hoping to feel that enthusiastic and that excited in general.
And this only works because Alpha is congruent with what he is saying.
He is a guy who genuinely loves style; he's into fashion.
This is not stuff that I could do because that doesn't matter to me personally.
Just watch how his vocal tone and his expression and his word choice
all communicate that same excited feeling about the things that he's discussing.
...super quiet. It comes with a bunch of different attachments so you can adjust the length.
This thing has absolutely blown my mind.
There isn't often where I find a product that I think is a category killer.
Brio Beardscape is a category killer.
There is no better beard grooming tool or body grooming tool out there that is better.
The other cool thing, the price, insane.
Since yesterday's video sponsor, they are the greatest undershirt in the history of undershirts.
This is, in my opinion, one of the most beautiful watch designs I've ever seen.
Look at that — that domed crystal, the rose gold case, the gray leather strap... this thing is ridiculous.
So apply this to a first date or to an interview.
Since emotions are contagious, a huge chunk of how the person opposite you
is making their decision has to do with what you believe about yourself.
If you think that you are an amazing catch
you're more likely to communicate that
congruently and the person's going to
respond if it's sales and you truly
believe that your product is amazing it
will come through and be so much easier
to sell
now of course congruence can be faked
that's really just being a good liar and
we have a video on how to spot Liars if
you want to check that out as well but
being honest and believing in yourself
and the quality of the product that you
are selling in an authentic way is by
far the longest lasting way to boost
your sales and while it's not easiest in
the short term I think it's the best way
to go now of course you still have to
talk about the product and the result
that it's going to get for your customer
but you're gonna be working backwards
from where the actual buying decision is
really made the emotional state that you
feel which highlights a super important
point if you ever feel like you're
selling a product that you can't be
enthusiastic about improve that product
or move on and if you ever feel like you
can't be enthusiastic about selling
yourself improve yourself hopefully our
videos will help with that or take the
time to reflect on the amazing things
about you that you maybe don't notice
enough so for instance before date or an
interview like we've talked about maybe
you're feeling nervous take two minutes
and just write down why you would make a
great choice your
hard-working or experienced for a
particular job role or maybe you're
thoughtful and caring and fun to hang
out with when you're in a relationship
just going through this reviewing this
and really connecting with it will help
you communicate your value with
conviction you don't even have to say it
you'll just feel it and it comes through
in the way that you speak and that's how
you can ultimately internalize the most
important mindset for sales probably
that hiring you dating you buying your
product whatever it is is good not just
for you as the person who is selling but
actually for the person that you are
talking to the person who is making that
decision about whether to buy from you
or to be with you now as I was
researching this video I realized that
I've actually done a pretty poor job of
internalizing this message and that's
why I love doing these videos I learned
something almost every time and this was
no exception but I realized that there's
part of me that felt like selling just
had to be icky that there was always
some way in which I was taking from the
other person in an unfair way if there
was an exchange of money which is why I
actually don't talk about our course
charisma University on the channel that
much and it's why some of you even some
of our most die-hard fans as I found out
recently might not even know that we've
offered a course in the past but this
video actually made me rethink this and
recognized some of my own limiting
beliefs and actually that it's
shortchanging other people because I'm
not telling them about this which is why
right now
I should just want to invite you to join
our course and tell you a little bit
about it so here's the deal we have this
course and it's called charisma
University and despite the fact that I
don't often talk about it it has
thousands of students that have gone
through it and it is the best thing that
I have ever put together when it comes
to developing outstanding charisma now
it's purposely laid out in a way that
encourages you not just to learn about
charisma which is hopefully something
that you've done on our channel but
actually to take action there's a daily
action guide one thing to do every
single day so that you build charismatic
habits so that you become the person
that people meet for 30 seconds but walk
away remembering and wanting to actually
reconnect with which is huge when it
comes to making new friends or getting a
date with someone that you really have a
crush on or just shining in an interview
process and personally the thing that I
like the most is it just makes me feel
more confident right wherever I go I
feel like I'm capable of opening doors
to new connections with people and the
course is actually getting even better
because I'm up
dating it right now and I'm taking
feedback from some of our current
students on what we can do to make it
better if there's any other topics that
I haven't covered right now it's got
first impressions confidence how to have
an amazing conversation that you don't
run out of things to say storytelling
how to have body language that is
magnetic so that people can feel your
presence leadership it's got comedy
there's a ton of different stuff it's
really it's it's everything it's like
ten plus hours of videos right now with
action guides so I'm going through it
trying to make it even better right now
and focusing especially on how to make
sure that there's that that
accountability piece that is so
important for getting people not just to
learn things but to really internalize
them so it so wants of changing your
life now the entirety of this course
with everything that I mentioned is $600
but when you join our email list which
I'm going to link to in the description
you get a preview of a smaller portion
of the course that piece on first
impressions that I mentioned which is
the first part of the course the first
week and if you want to buy that piece
which is how to make an amazing first
impression on anyone that you meet you
can check it out for 27 bucks and if you
like it which many people do when they
go through the course they often decide
to join the entire thing that's kind of
why we offer this at a discount and
hopefully that speaks to how valuable
people have found it and really that it
can make charisma your natural habit so
that is my first take thank you Aaron
for teaching me how to feel a bit more
confident in selling things and really
connecting with the fact that this is
good for you guys the people that I'm
talking to so if you're interested go
ahead click that link below drop your
email in and if you want to join the
amazing first impressions course and
make more amazing first impressions
consistently click and sign up to join
today anyways I hope that you guys
enjoyed this video I hope you learned a
ton as much as I did and I will see you
in the next video