WHAT IS A CLIENT ACCOUNT MANAGER FOR DIGITAL MARKETING AGENCIES?
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Have you ever wondered how you will ever get out of the day-to-day communication with your clients?
Well, I'm going to show you in this video how I have helped tons of agency owners
do just that. Make sure you keep watching. Hi,
I'm Taylor, a client account manager for digital marketing agencies. A few years ago,
I left building my marketing agency to zero in on what I did best, which was keeping clients.
Now my team and I at DOT and Company are the world's first and only dedicated team of client
account managers for digital marketing agencies. Now, we partner with tons of marketing agencies
all around the world to make their agencies run smoother with a client facing account managers
that's been perfectly vetted, trained, and managed by us at DOT. On this channel,
I'm going to give you a little bit of wisdom into the exact systems trainings, templates that we use
every day to support seven figure agency owners every day as their client account managers.
So make sure to subscribe so you don't miss any new videos and cheers to happy clients.
I want to help you determine if you should hire a client-facing account manager or not. So whenever
I'm speaking with agency owners across the board in the marketing industry, the first
flag is you're spending more than 25% of your day on client communication and project management.
These are things like emails, slack messages, project, managing your team inside of Asana.
All of these things are something that we do as client account managers,
but something that agency owners really shouldn't be focused on.
So if you are spending more than 25% of your day, this is for you.
So a client account manager from our perspective is the glue inside of the agency. So we are
there to project manage onboard, ensure that things are getting done correctly
and professionally emailing clients. Really, our goal is to get the agency owner, maybe that's you,
out of the day to day -- so that is our goal as the client account manager. But if you're
an agency owner and you're spending tons of time on all these back and forth and things might be
falling through the cracks and clients don't feel the love from you then maybe that's a flag that it
is time to hire a client account manager. If you are not spending tons of time and you have
your clients on autopilot and it's super easy to manage, well, then maybe that's not the best fit.
Number two. When I'm speaking with agency owners, is your project managing your team.
Again, this is something I see a lot of agency owners doing.
If you feel like you need to be the one who is scoping out the entire project,
ensuring the graphic designers and copywriters and ad buyers are doing everything on time and
that they have all the assets they need and that they're getting communication back to clients.
That is a flag that maybe it's time to bring in someone in your agency in this client facing.
So as a client account manager, we are responsible for
not only managing the internal team members, but also the external team members. So a lot of the
agencies we work with hire media buyers who are contractors or copywriters, who are contractors.
So it's really helpful as an agency owner, to have someone inside your agency to be the one who is
actually communicating back and forth and ensuring that clients are taking of. So, if that is, you
make sure that you take note here that maybe this is something that
might be a good fit for your agency. Okay.
So let me ask you if any of this is resonating and maybe a client onboarding workflow could be
helpful for your agency. I want you to comment CAM below in the comments. Okay. Number three,
this flag is if clients aren't sticking around. Client happiness is a number one
priority. You work so hard to get the reviews and the testimonials,
and to get clients through your door and to sign on that dotted line.
And if they're only sticking around for a few months and you're having such high churn,
that's not a great feeling as the agency owner. So, if you are finding that your clients are
turning churning quickly and they're not getting that experience that they're looking for,
then maybe that is a flag that somebody could come in and just prioritize client happiness.
And a lot of the times when we start working with agency owners, a big thing is that agency owners
don't have time to give the clients the experience they deserve. To send daily emails to send gifts,
to send handwritten cards, to ask the clienthow their experience is going. So maybe that's
something that you could grab our templates and use inside your agency, or hire a client facing
account manager to actually be that client facing client happiness focus inside of your agency.
And number four as an agency owner to agency owner, if you haven't taken a vacation in a
really long time, maybe it's because you need someone to be managing your clients. And I know
that's so hard to hear because I get it and I'm an agency owner as well, but sometimes we take our
client relationships so seriously that we can't even shut off for a vacation with our family.
So I highly recommend you take a really close look at what lifestyle you're living
inside of your agency and whether or not you could hire someone to ensure your clients are
taken care of when maybe you're not around. If you are serious about nailing your client experience,
make sure you grab my client onboarding checklist that we use across tons of agencies.
And we've helped onboard hundreds of clients inside of agencies just like yours. So in here,
I will walk you through how to set it up, how to use it in your agency. So you can get your
hands on it by using the link below, or by heading over to our website dotandcompany.co/checklist.
Did this video help you understand whether or not a client facing account manager could be a
good fit for your agency? If it did make sure to give a thumbs up on this video, share it
with an agency owner and subscribe so that you get tons of different value that we are sharing
all across this YouTube channel. I hope this was helpful. And if you're an agency owner,
make sure you connect with us over on social. And until next time, cheers to happy clients.