Hi this is Russell Stannard from TeacherTrainingVideos.com in previous
videos I've talked about the importance of using video in Facebook advertising I've explained two
things one how to target your audiences - you need to make video well how do you make those
videos one of the most effective tools that you can use is Camtasia because it allows you really
quickly to take assets that you've got pictures and text and turn it into an animation which you
can then use as an advert so really quickly I'm going to show you an example of making an advert
in literally just a few seconds using Camtasia which I could then put on Facebook the adverts
that you should put on Facebook should be very short maybe 10-15 seconds the maximum so let's
take an example now okay so I'm gonna try and show you really quickly an example of what I mean about
being able to create something quite kind of quite interesting in literally in seconds so I'm gonna
drag on a picture here which I've imported into Camtasia I'm just going to make that a bit smaller
probably the pictures too big okay and then what I'm going to do is I'm going to add underneath
it I'm going to add some text so I'm gonna drag some text on it and I'm gonna say click here for
a special offer from teacher training videos calm okay now obviously that's the sort of thing that
you would have on the screen so I'm just gonna put that on there like that now I'm gonna make
it a little bit more interesting by about halfway through the video I'll make that a little bit
longer so it stays on for much longer okay so I'm just gonna do that there about halfway through I
think what I'm going to have is some lines appear on the screen so they come to my this one here
and I'm gonna drag put that one there and just drag that out so it's gonna come to the screen
like that okay and what I'll do is gonna change the colour of that as well I need to get that
straight but I'm going to just change the colour of that by clicking on it and then just get that
on the screen I thought I'll tell you what I'm gonna do I'm gonna just move that up a little bit
just gonna move that up a little bit onto the screen and then copy that so click on it and
then copy that particular object layer and control copy control V so I've made another
copy of it now and I'm just going to drag you have a copy down below now what will you do to
make it's all a bit more interesting here I'm now going to add some animation so what we do
is I have the picture coming on to the screen so I'm going to click on the picture come to
my transitions or any and in behaviors and I'm gonna drop the sliding one on to that let's just
show you what's gonna happen straight away this is at the moment just very simple so it's just
going to come on to the screen and then after a while and it's obviously taking too long I think
these need to come on much quicker I'm gonna have these two lines appear now what I think I'm gonna
do with these two lines as well so I'm gonna have them appear on the screen so I'm going to
come back to my behaviours and and what I'll do here is that I'm gonna have these ones let's have
let's have these jump so I'm going to drag that one onto there if I can just do it from I'll do
it onto here and then I'll do the other one and yeah so I've got these two lines now jumping on
the screen but I'm gonna do something clever when I do that so at the moment they jump on
like that in fact that looks okay that looks okay so let's just have a look really quickly at what
we've started doing now and I think one thing I'm going to do is I'm gonna also add a behavior here
so I'm gonna drop go back to the behaviors and I'm gonna click on this sliding one and drop that on
but I'm gonna do it the opposite I can actually do that I can come over to here and say instead
of coming on from the left to right I'm actually gonna have you come on from the right to left so
that the picture will come on from one side and the text will come on from the other now this is
just taking me a few seconds I'm really rushing this just to show you how quickly you can make
an animation all right that started a bit slow probably need to reply to a couple of times and
now I'm going to have the lines come on to the screen okay so that just took me a few seconds
let's just play that again I'm not saying it's particularly brilliant but I'm just trying to
demo to you how simple it is to create a kind of animated screen and then obviously once we've got
that we've got these two lines coming on probably best to do those two lines in another color but
you can see how I've done it well one thing that's happening on here that's just I might want to do
is so I can kind of control the animation what we've got is that during the animation we've
got this kind of fading now I don't want that I just want to have it doing nothing during the
animation itself so the beginning the animation will come on the screen but then it will stay
there and disappear and the same here and that's kind of what's probably just just slightly during
the animation I'm just going to turn that on to nothing no animation taking place so the image
will come on stay on screen disappear let's just have a look at that and probably it could look
a little bit better but I'm just trying to demo to you as well how much control you've got over
these behaviours so the picture comes onto the screen and then hopefully in a minute the two
lines are going to drop down and they're going to bounce and then they're gonna be there now I would
obviously carry on building it up but while all I'm trying to say to you is you would obviously
know add some more pictures or some more text onto the screen just how easy it is for me to do that
how easy is for me to create an animation using Camtasia and then of course all I would do now
is save that as a video and then I could upload it onto Facebook and that would then become an
advert trying to get people to click because I've got a special offer okay this is Russell Stannard
I really hope you found those videos useful on how we can use Camtasia to make video advertisements
that particularly ones that we can put on Facebook if you want more free videos come to
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I'm running any free courses I do any new videos I've created but if you're not interested you
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that you can do to create your own online business if you're interested in Camtasia there's Camtasia
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simply click on the link and then the video will appear and of course when you watch the video
can watch it full screen as well last couple of things there is Russell's five minute blog very
quick short videos that focus on key technologies that might we might be interested in using in
our teaching and learning the Russell's top 12 videos the most popular videos on the website
and for those of you that really want to follow my work well please follow me on YouTube because
I add a lot of videos on to YouTube that you won't find on the website thank you very much