- I'm gonna give you five tips
to grow a YouTube channel faster.
And these are tips you probably haven't heard before.
The first tip is that value for the viewer
equals views on your channel.
Which means that you need to stop
making random videos on YouTube.
You need to start making intentional videos
on YouTube that will help you grow.
One of the best ways to do this
is to go into your YouTube Analytics
and focus on videos that have already converted very well
for your channel.
This means videos that have high clickthrough rates
that are getting views for your channel.
This means videos that are turning viewers into subscribers.
This also could be videos
that YouTube seems to be reaching a broader audience with
when you see high numbers of impressions,
even if the clickthrough rates are lower,
'cause you could always get those clickthrough rates higher
by going back and changing the title
to make it a little bit more punchy,
or if you feel like you could do a better job
on that thumbnail.
If it's a three out of five
or if you really, really know you're not good at,
it's a two out of five,
let's do better.
Let's get it to be a four out five
or a five out of five thumbnail.
These are things
that you can immediately action on right now
that will help grow your YouTube channel.
So remember, value for the viewer
is what equals views.
Not even the quality of your content,
because they cannot click on a video
that they don't want to watch
to ever know what the quality of that video is.
So remember, focus on intentional videos,
not random videos.
Make videos that people actually want to watch.
That's important.
Okay, Roberto, but how do I find out
what people wanna watch?
How do I know what people even want to watch?
Well, if you've been making videos for a while,
the easy thing is that you already have that data
in your YouTube Analytics.
But let's say you don't.
If you have an idea for a video,
what I would tell you is there's a couple of things
you can do in terms of your planning
that will be very, very successful.
If this is an idea that you have,
qualify who the audience is,
and how big of an audience that can be in the first place.
And the way you can do this is you can research
what videos around this same idea
are already getting views in YouTube.
Sometimes when I make videos,
I know that they're not gonna get views.
And sometimes when I make them,
I absolutely know they're gonna get views.
Brand deal videos on my channel,
I know that those are not gonna be my big performing videos.
They're gonna underperform,
because less people are trying to get brand deals
because they're not big enough to do it
or they don't think they are.
And so that's not gonna perform as well.
But if I make a video and I say for beginners,
or small channels, or small YouTubers,
I know that that's a bigger overall audience.
So for me, I have the experience to say that
and to know it's common sense,
but what if you don't have experience?
Qualify your idea, type your idea into YouTube.
And if you can't find a video
with hundreds of thousands of views
or millions of views from that idea,
then it's probably not going to perform very well for you.
But we do know that if we find a video
with 100,000 views,
that if we even did 1% as good as that YouTuber,
then all of a sudden we've got 1,000 views.
And if you're a small baby YouTuber,
and you have less than 1,000 subscribers,
getting 1,000 views on a video is a big deal, okay?
So if you're a rookie,
kind of understand that as a rookie,
if you have less than 1,000 subscribers,
a win for you is if you can ever even get 500 views
on a video.
if you have 1,000 subscribers,
and that's not to say you have to have some 50% ratio.
Stop focusing on these ratios.
Understand that 500 views is a win,
when 1,000 views is a win.
It's very difficult to do.
And it's very difficult to pull even a fraction
of the views that a bigger channel might be getting.
So if we can find videos out there
that have like 100,000 views,
we know, well, if I do even 1% as good as that
on that same topic, or idea, or series,
or franchise, or whatever it is,
then I'm gonna get 1,000 views.
Okay, well, what if I can do better than 1% of that?
Then, oh, all of a sudden I'm getting thousands of views.
And if you really wanna qualify your ideas,
if there's an audience of millions of people for this,
then there's a chance that you can get views.
This is by the way, why content creators in tech,
and beauty, and people who review products do very well.
This is why channels like "Star Wars Theory"
or channels that cover "Cobra Kai," or "Harry Potter,"
or these franchises that have millions of fans,
they can do well even as small YouTubers
and grow because there are millions of people
who are already interested in this content
and this type of content.
So there's some, you know, realistic expectation
to have of getting views
if you can make it relevant to the viewer,
valuable to them,
and then give them a quality experience.
And that's gonna help you grow faster
because you're going to be making videos
that people actually want to watch.
And then tip number three, this is really important.
If you want to get more reach on YouTube,
a lot of you say,
"Well, YouTube is not promoting my videos, Roberto.
YouTube's not pushing my videos."
Number one, you're probably lying to me
and lying to yourself.
You're lying to me and you're lying to yourself.
And you know how I know that?
It's not that YouTube is not giving you reach,
it's that your videos are not getting a response.
YouTube is not a game of just reach,
it's a game of response.
YouTube can be giving you impressions,
impressions or opportunities,
but what's your clickthrough rate on those videos?
What is the clickthrough rate on your videos?
In fact, in the comment section,
tell me what the clickthrough rate is
on the last video that you published to YouTube.
This is gonna really help a lot of people
put this into perspective.
So what a lot of people don't do
is they don't look at their YouTube Analytics
and realize that YouTube's giving them an opportunity
with the reach,
but the video is not getting a response.
And so when it's not getting a response,
well, this is a matter of topic,
title, thumbnail, and timing.
So if I make a video and there was breaking news
and I'm a week late,
I am not going to get as many views on that video
as I could have if I had released it
within 24 hours or less of that breaking news.
And that's obvious to everybody when it comes to timing.
Because I have the best chance
of getting an immediate response
the minute that the thing is impacting people the most
and when they have the most urgency around it.
So that's why timing matters.
In terms of response, a quality thumbnail
is the only indicator that someone has
that a video is a quality video.
When someone clicks on a video on YouTube,
they have no idea how many subscribers you have.
They have no idea what your view to subscriber ratio is.
They have no idea about any of those things
when they click on a video.
They have the topic of the video,
the title of the video, and the thumbnail to go off of
for the most part.
Sure, they could maybe in a couple of places,
they, yeah, can see the view count
that the video has already gotten,
but that's not as important to people as the topic,
the title, the thumbnail, and the timing
in terms of is this relevant to me right now.
Is this a video that I want to watch right now
compared to all the other things I could be doing.
Not just all the other videos I could be watching,
all the things I could be doing with my time.
So focus your energy on getting a better response
for your videos.
And I'm gonna give you tip number four.
Tip number four,
once people click on those videos,
you need them to not leave in the first 30 seconds
of the video.
If you want YouTube to give you more reach,
you want YouTube to give you more impressions,
I'll tell you a little secret.
Stop the drop off rate in the beginning of your videos.
Get people to stop leaving your video
as soon as they click it.
Which means stop promoting everything
in the very beginning of your videos.
This is a mistake YouTubers make.
Me and my good friend, Nick Nimmin
we did a video all about the mistakes
that hold small YouTubers back.
And a lot of you,
you're asking for the subscribe
before you've even given any value.
You're taking a whole minute
before they get anything outta the video.
Some of you're taking as much as two minutes
before they get anything outta the video,
and it's not even for a sponsorship.
So try to get to the video content right away.
And if you have a sponsor for your video,
I usually like to go right in the beginning
of the video I go,
this video is sponsored by,
and then you get some value,
and then I'll get to the sponsorship
in the first third of the video
or whatever the contract says I have to do.
You wanna know more about that,
make sure you're checking out my series
on brand deals.
And yes, they will help you even if you're a small YouTuber.
But the point here is just focus really intentionally
on that first 30 seconds
of keeping people on the video,
and keeping them watching as long as possible.
If you improve your retention rate,
your average view duration,
it's gonna help you a lot.
It's gonna help you a lot.
I will make a dedicated video for you
specifically on retention rates,
and it's going to really change the trajectory
of a lot of your channels
to understand what you should be targeting
in terms of retention.
But the first thing you should worry about
is the first thing.
That first 30 seconds of a video
makes or breaks a video more often than not.
And every single big YouTuber will tell you that.
MrBeast has put this in every single speaking engagement,
at VidSummit and VidCon.
I know a lot of you can't afford the $1,000 tickets
to these conferences,
between flights, and travel,
and all this stuff, and hotel rooms,
but I am telling you,
as someone who does attend these conferences,
that I am dumping all the secrets of the big YouTubers
that you don't get to hear when they present on stage.
Get people to stop dropping off of those videos,
and you can tighten that up with getting to the point,
sharper editing.
Another thing that stops people from watching a video
is bad audio.
Bad audio immediately turns off a viewer.
They can live with some flaws in the lighting,
the camera drifting out of focus every once in a while,
they can forgive those things.
What they can't forgive is bad audio.
So just get yourself mic'd up,
do what you gotta do.
If you're gonna invest anything into your YouTube equipment,
I would recommend investing in microphones.
I'll link to a few in the description down below.
I'll link to the best microphones I use for YouTube.
It'll be budget-conscious
but I'm telling you,
it's worth the money to get better audio,
and it'll make the best difference
in your overall video quality for the viewer.
Especially, if you're a small YouTuber,
just have good audio.
And finally, tip number five.
If you want to grow faster,
I'm gonna tell you straight up
that consistency matters.
You keep hearing about these people who blow up.
Blowing is not growing fast.
Blowing up is being an anomaly.
It's being a freak of nature.
Not everybody's gonna get to do that.
And I'm gonna be honest with you,
and I'm gonna tell you the harsh truth
instead of telling you what you want to hear
so that I can shill you a course later.
I'm going to tell you,
don't ever buy anything from me
unless you want brutal, gut-wrenching,
soul-crushing honesty,
'cause that's all I deal in,
and that's just how it is.
And the harsh truth,
and the fact of the matter
is that for most content creators who aren't outliers,
the only thing that really matters
besides improving with every single video,
which even most of the biggest YouTubers,
they struggled, their videos sucked,
they just got 1% better every single upload,
is to just keep uploading,
be consistent, and also, don't quit too early.
Like I tell you, MrBeast,
he made 100 videos,
he didn't even get 1,000 subscribers.
Could you imagine if he quit early?
Marques Brownlee, MKBHD,
Marques, he made 74, like, subscribers
off of 100 videos.
Could you imagine if he had quit?
He got kicked outta the YouTube Partner Program
three times when he was trying to grow his channel.
YouTubers get discouraged really easily nowadays.
But back in the day, back in my day,
back in the old days,
there was a lot more to overcome.
I know everyone wants to believe it was easier.
PewDiePie couldn't even get monetized
with 30,000 subscribers
'cause they weren't monetizing gaming channels back then,
unless you joined a network.
Back then, networks took like 50% of your ad revenue.
Happened to me too.
So like, for two years, 50% of my ad revenue, gone.
So don't get discouraged early on in your YouTube career
or you're not gonna have one, okay?
This is really important.
So if you can, post consistently,
post what you can.
Improve on something in your videos.
Get 1% better every time.
It's not just about making 100 crappy videos
and uploading crap just to upload crap.
It's uploading to learn
and to understand how to grow as a creator
even if it doesn't necessarily grow your subscriber count
or your view count.
It's about learning how to be a better editor,
being a better on-camera, talent,
being a better storyteller,
learning what your audience likes and dislikes,
and being able to cater to them,
and give them the value that they're looking for,
and show up for them when nobody else will.
Being consistent is the key to most success in life
along with confidence.
I think between consistency, confidence, and creativity,
and good communication skills,
you're gonna be alright.
So if you can hone on those things,
I think you have a shot at being successful
at YouTube, social media, or career,
in creativity, even if you're gonna work on the backend
for somebody else.
I think that these things really do matter.
And so now you know, not only how to,
you know, maybe succeed a little bit more in life,
but also how to grow your YouTube channel fast,
or at least faster than you were gonna
before you watch this video.
If you enjoyed this video,
you definitely wanna check out my YouTube playlist
on how to grow a YouTube channel.
I will link to that in the description down below.
Also, you probably wanna check out my video
on the most profitable niches in YouTube.
I think for those of you who wanna do this full-time,
it will actually matter.
As always, thank you so much for watching,
and don't forget,
go out there and create something awesome today.
Take care.