- Hey, Insiders, I'm Connor, the host of the News Flash.
But my other job is working
on the ads policy team with Lewis.
And one of the benefits of having us on the channel
is gonna be hearing more about when updates are made,
as well as the specific changes you can expect.
Now, if you follow our update log on the Help Center
or better yet our form,
where you can subscribe to get a notification
when we make updates to the ad-friendly guidelines,
you'll have seen our most detailed update yet go live
just yesterday.
It seems like a lot,
but we believe this is really good for creators
who want to monetize more of their content on YouTube.
Do note that we've become more restrictive in some areas
in response to advertisers' concerns around brand safety.
Now, strap in, we're gonna get detailed
'cause we know that's something you value.
I'm gonna go through a lot of updates,
but we're gonna make clear what's being updated,
as well as what you can continue to receive ad revenue from.
We've updated seven of our guidelines:
adult content, violence, harmful or dangerous acts,
sensitive events, inappropriate language,
recreational drugs and drug related content,
and enabling dishonest behavior.
All right, inappropriate language.
Firstly, hell and damn
aren't being treated as profanity anymore.
Also, all varieties of profanity
are now being treated equally,
meaning there's no longer any differentiation
based on light, moderate, strong, or extreme, for example.
So profanity used in the title, thumbnail
in the first seven seconds of video
or used consistently throughout a video
may not receive ad revenue.
Profanity used after the first eight seconds
may receive ad revenue.
Our position on not monetizing content
with profanity throughout
or comprising the majority of the video isn't changing.
Up next, violence.
Non-graphic dead bodies presented without any context;
game violence directed at a real named person or acts
that are manufactured to create shocking experiences,
such as brutal mass killings;
implied moment of death,
such as a bombing at a building with people inside
may not receive ad revenue.
Now, standard gameplay where gory injuries are present
after the first eight seconds;
non-graphic tragedies and their aftermath,
such as footage of time flooded;
or police seizures as part of law enforcement
may receive ad revenue.
All right, we're making good progress.
Onto harmful or dangerous acts.
Dangerous acts where minors are participants or victims,
such as minors participating in experiments
or challenges involving stunts unsuitable for kids
may not receive ad revenue.
Next up, sensitive events.
All topics related to drugs trade organizations, DTOs,
and foreign terrorist organizations, FTOs,
will be located under harmful or dangerous acts
rather than sensitive events.
Language pertaining to sensitive events has been updated
to ensure it's clear and understandable,
but policy enforcement is otherwise unchanged.
On to adult content.
Thumbnails, titles, and videos containing sexualized texts,
such as links or reference to 18 plus content;
obscene language;
images, such as real or animated minimally covered butts;
audio, such as sharing sexual tips or working experiences;
and gratifying acts,
such as animal mating or implicit sexual acts
may not receive ad revenue.
Policy enforcement around classical arts
depicting sexual activities,
sexual dancing, sexual education
with the intent to arise audiences remain unchanged
and may receive ad revenue.
Next up, recreational drugs and drug-related content.
Now, drug usage and consumption,
like injections or joint smoking in gaming content
may not receive ad revenue.
Drug dealings or mentions of drugs in gaming content
may receive ad revenue.
Simple enough.
And finally, we're also introducing new guidelines
under the enabling dishonest behavior guideline.
The following content will now be in scope of this content
will earn no ad revenue.
Two things.
Pretending to be a retail store employee
without the property owner's permission
or violating their code of conduct,
such as staying after their business hours,
as well as using or encouraging
the usage of hacking software in competitive eSports.
Now, that's been a lot,
but leave us your questions in the comments below
and we'll review them over the next 24 hours
and call out any clarifications we need to make via replies
and maybe in another upload
specific to the ad-friendly content guidelines.