[music playing]
Hi everyone!
Welcome to this Getting Started tutorial.
Today we're getting started
with SimplyAnalytics
In this short video,
we'll go over how to access SimplyAnalytics,
what kind of information is available,
and how to create a new project.
Let's get started!
Visit the Parrish Library homepage
at lib.purdue.edu/libraries/mgmt
for management.
When you get to the Parrish Library homepage,
click on the list of Business Databases link.
This link will take you to the
Libraries A-Z List of Databases,
filtered by business, finance, and economics.
You'll find SimplyAnalytics on this list.
SimplyAnalytics enables users to quickly create
thematic and reports
using thousands of US demographic,
business and marketing variables.
It contains extensive data
including demographic, housing, employment,
consumer spending, D&B Business points-of-interest,
and marketing data from Mediamark Research (MRI).
Our users also have access to
Simmons local consumer behavior data,
Nielsen Scarborough's survey data,
and the EASI Life Stage Clusters classifications system.
In order to access SimplyAnalytics,
you can either create an account
or login as a guest.
Please note that if you login as a guest,
your work will not be saved.
This is the interface for SimplyAnalytics.
To get started, you can select one of
the options for creating a specific project,
such as a thematic map,
time series table, bar chart,
or cross tab table.
Or click on the new project button
at the top of the page.
When creating a new project,
you'll be prompted to select
one or more locations.
Let's search for Indiana.
As you can see, SimplyAnalytics
provides results as you type.
From our example, we can select
the state of Indiana, the capital city,
or Indiana county or
city located in Pennsylvania.
We'll choose Indiana,
the state, and click Next.
From the next screen we can
select from a list of variables.
It's important to note that
additional data variables are available.
So if you don't see
what you're interested in,
you'll be able to select it later.
Education attainment
and median household income
are selected by default.
Let's uncheck those options
and select total population.
Then click Create Project.
SimplyAnalytics has auto-generated
a map based on the selected criteria.
On the right side of the screen
you should see the map legend,
which you can make changes
to using the edit button,
as well as additional views you can toggle
between to see the data
broken down differently.
On the left side of the screen,
you can browse data variables by category or
datatype, add additional locations,
and search for businesses by name, keyword,
or use the advanced search to search by
SIC or NAICS codes.
At the top of the page,
you can give your project a name and
quickly see
what variables have been selected.
You can also filter,
adjust view settings and
export the current view.
Right now we're looking at
the total population of
the state of Indiana in numbers by county.
Let's take a look at
jobs and employment under
data and filter by employment industry.
Then select number of
food preparation and serving
related occupations.
We'll also select business from
the menu options on the
left and search coffee.
Now we're looking at the number of
food prep occupations related to coffee,
most likely coffee shops, by county.
If you zoom in closer on the map,
you'll see each location
highlighted by a yellow dot.
Yellow dots with numbers
indicate that there are
multiple locations
relatively close to one another.
Clicking on the dot will bring up
additional details about the business or
businesses such as SIC and NAICS codes.
You may have noticed an additional
view has been added to
our view options on the right after
we added a business to our criteria.
This view gives us a list of all
of the coffee related businesses
and Indiana which can be exported to
Excel using the export button
in the upper right corner.
You can always add additional views
using the new view button.
Keep in mind that you may need to select
additional data variables depending
on the type of view you select
as not all view types are
available for all data variables.
If you need more help using SimplyAnalytics,
click on the support button in
the upper right corner to navigate to
the Help Center where you can search
frequently asked questions and
view tips and tricks,
view tutorials, or download the training guide.
Now you know how to access SimplyAnalytics,
what kind of information is available,
and how to create a new project.
If you have any questions,
please contact the Parrish Library
at parrlib@purdue.edu.
Thanks for watching.