- Hello Insiders, you know the drill.
If it's Tuesday, it's Newsday.
Let's get into it.
First, we're improving two insights for Remixes.
Up until now, creators could only see Remixes
directly created from their content and YouTube analytics.
Now we're enabling creators to see Remixes of Remixes.
For example, if your friend Raj Remixes your video
and his friend Sarah goes viral with a Remix of his Remix
you'll know, you can also filter Remixes directly made
from your content by the kind of Remix, for example,
Cut or Green Screen.
The goal is to help creators better understand
who their content is reaching and how it's being Remixed
so they can further engage
with their audience and new viewers.
This will be available in Studio Analytics.
Secondly, there's a new traffic source for Remixes.
Up until now, creators couldn't see
if they received traffic from the link shown
in the Shorts Player when a part of their video was used
in a Remix, for example, as a Green Screen.
Now, creators can see whenever viewers click or tap
on the link to the Remixed video in the Shorts Player.
This will be available on web
and mobile where traffic source report is available.
Let us know if you have any questions.
Next, to make it easier
for viewers to navigate or jump to a particular moment
in a Short, we've launched a scrubber on Shorts.
The scrubber shows automatically
for videos that are 30 seconds or longer.
If a short you are watching is shorter than that
you can tap the player to pause the video
and the scrubber option will appear.
Next, we're adding a super thanks decoration
to the latest Comment card and on the Channel Feed
in Studio Mobile on Android and iOS.
With this launch, creators will be able
to differentiate Super Thanks Comments
from other comments when they view their most
recent comments and in the comments tab.
Super Thanks buyers that received a heart
and comment reply were observed
to have a higher repurchase rate
within three months than those that did not.
The goal is to help creators more easily identify
and interact with those who have gifted Super Thanks.
Let us know if you have any feedback.
Next, a few weeks ago, we mentioned an experiment
to test a new card showing formats your viewers watch
on YouTube, broken out by videos, Shorts, and Live.
We're happy to announce that we are now launching
this to all creators.
Prior to this, there was no metric available
in YouTube Analytics to give creators insight
into other formats your viewers are interested in
on other channels.
The goal is to help creators make informed decisions
about the formats they publish
or experiment with on their channel,
based on audience insights, this feature will be available
to all creators on both Studio Mobile and Desktop.
Let us know if you have any questions.
Next, we're launching new shopping features
that let creators showcase their products in content
making it easier for fans
to shop and giving more flexibility when selecting products
creators want to promote
and tag from both desktop and mobile.
Creators can now promote their own products across
long format videos, Shorts, and Live Streams.
When you tag products featured in your content
the shopping button appears creating more visible
and delightful way to shop.
We'll leave more information
on how to tag products from your own store
in the description, creators can access product impressions
and click data for your channel
by signing into YouTube Studio
and going to the shopping tab.
For more details, please click see more
to view additional details.
Leave us your comments and questions below.
And lastly, currently creators can earn revenue
on their channel through multiple monetization methods.
For instance, Watch page ads, Short feed ads,
premium memberships, supers, shopping, et cetera.
Up until now, YouTube Analytics offered only a single view
for all revenue analytics, which made it hard for creators
to deep dive into a particular revenue source,
to better understand nuances and optimize where possible.
Additionally, some memberships revenue reporting lived
in the audience tab.
We're happy to announce
that we are restructuring the YouTube analytics revenue page
by adding detailed pages to surface important metrics
and allow creators to deep dive more easily
across earning methods side by side.
Creators can navigate to the revenue tab
and see a summary of all revenue data in aggregate
on an overview all page and select deep dive pages,
for each monetization method, we are not adding any new data
or removing any existing data.
Note that YouTube premium revenue will now be split out
under the Watch page ads
or Short feed ads, deep dive pages.
The goal is to provide creators
with an improved reporting experience
and enable them to better understand their revenue streams
to grow their YouTube business.
We're continually working on transforming YouTube
to help creators understand how different types
of content drive revenue growth and channel growth.
Leave us your questions below, and that's it for this week
from the Creators of YouTube to YouTube Creators.
We'll see you next week.
(upbeat music)