- If you've ever wanted to target members
of a particular Facebook group,
but you haven't been able to figure out how to do it,
then this video is for you.
I'm going to show you, a really simple tactic
you can use to target,
members of any Facebook group that you are a member of.
So whether it's public, private,
whether you own it or somebody else own it,
it doesn't matter.
This tactic works to target members of any group you choose.
And best of all, it's free.
It's really easy to do,
and you don't have to buy or use any third party software
or tools or plugins or anything like that.
You can just use everything that's available to us inside
the Facebook ad manager.
So here's how we're going to do it.
In case you new to the channel, my name's Andrew Hubbard,
I'm the founder of Hubbard Digital,
and we help online course creators, coaches, consultants
and membership site owners, grow their businesses
using paid traffic.
So the other thing to note about this tactic is,
it is fully compliant with Facebook ad policy.
So you're not going to run into policy issues,
or you're not going to be skirting the fringes,
the hair in terms of policy.
It's totally above board and that's great as well.
That's everything that's on this channel,
it's always going to be above board.
That's just how I run my campaigns.
I don't like to do things that are black hat or gray hat,
because at the end of the day,
it just ends up getting accounts shut down,
and you run into problems.
So I'd rather just not play that game with Facebook.
All right.
So the first thing that you're going to need to do in order
to apply this tactic is, find a group that contains members
who are your ideal customers.
So find a group that has at least 10,000 plus members,
ideally that contains people who you would love
to target with ads.
Now join that group, assuming it's a free, public
or private group, join the group.
And then what you need to do is get really familiar
with the rules.
So start to understand the rules,
particularly around posting content.
And then, start to study the group and understand
what it is they're most interested in larning about.
Like what kind of questions pop up frequently?
What are people struggling with?
And then figure out also where that intersection is of
what you can really help with.
So you wanna find out,
what you can do to provide value within this group.
Basically, that's the question you're trying to answer.
Next you just want to choose a topic that you can create
a video on, to help people in the group.
So pick a question or common topic that people are asking
questions about, and then create a video
to answer those questions.
Then you're either going to sit down and record that video,
or, do a Facebook live on your Facebook page,
talking about that topic.
So either do the video as a face live,
or record it and then do your editing and whatever you want
to do and have it as a recorded video.
So if you do choose the recording option,
once you do that, you need to post that video
to your Facebook page.
Now make sure that the Facebook live or the video
that you upload, are going to your Facebook page
and not your Facebook personal profile.
So it has to be to a Facebook business page.
This is really important
if you wanna make the strategy work.
Next up, all you need to do is use your personal profile,
go into the group and share your video into the group.
Now, a couple of things here that I just wanna make really
clear, what you wanna do is create a video
that is pure value.
It's just helping people.
It's just going, hey, I've noticed that in this group,
people really want help with this topic.
I'm an expert on that topic,
so I'm going to make just a pure value packed video
that answers the question, right?
This is about helping the community.
You know, if you go in there,
with this idea that you're going to use this as
a lead generation tool, are you going to land clients
with this video,
if it's any way, shape or form promotional,
you're going to annoy the group admins,
and maybe get kicked out of the group.
And, you're going to another group members,
like rather than doing what you should be doing
and providing value, it's just going to irritate
group members because they can see straight through it,
and see that what you're trying to do is promote.
So don't even try to promote,
just create something of real value,
like something that actually helps people.
That's the goal.
And then share it into the group from your page,
using your personal profile.
What's going to happen there is,
people are going to watch the video.
They're going to watch it.
They're going to comment on it.
They're going to like it.
And you need to be there to continue the conversation.
So to get maximum traction with inside a group,
in terms of reach and visibility, then you need interaction.
So when people respond to the video within the comments,
you need to be there responding back,
and do it pretty quickly.
Like don't leave it for a few days and drop back in
and be like, yeah, I'm going to answer some questions,
like check in a couple of times a day, answer questions,
keep the conversation going,
keep engaging with people so that as many people as possible
within that group will see the video.
Next what you're going to do is go over to
the Facebook ad manager, and this is where it gets fun.
We're going to actually set up,
our targeting to target those group members.
So you go into the audiences section,
inside ad manager.
From there, you're going to create a new custom audience.
And we want to create a custom audience, based on people
who've watched our video.
So if we click on the videos button,
then we can select the dropdown and say,
I wanna target everybody who's watched three seconds
or more, of a particular video.
From there you can actually click the button
and you can select any video you want from that list.
So you can select one or more videos
from your Facebook page, in order to add to
this custom audience.
And the videos that you select,
so basically, any video that you select,
where a person has watched three seconds or greater,
of any of those videos.
And in this case, we're just choosing the one video
that we posted to the group.
Anyone who's watched three seconds or more goes
into this custom audience,
and then we can target it inside an ad set.
And that's going to put our ads in front of members
of that group.
Now, a quick thing to note here,
is that if somebody visits your Facebook page
and they're not necessarily in the group
and watches that video for three seconds or longer,
then yeah, they're going to see your ads,
but it's a minor thing really,
unless you've got a huge page, it really is a minor thing.
So you're going to get mostly group members seeing
this post, and you can do this across more
than one Facebook group, right?
So if you identify 10 Facebook groups
that have your ideal customers and clients,
then you can join those 10 groups and start adding value via
these videos inside the group, on a regular basis.
And then you can come in and start creating custom audiences
that contain anyone who's watched any of those videos
in any of those groups to three seconds or more,
and then target them with your ads.
It's a really quick and simple way to do it.
And then the benefits are two fold, right?
Yeah, we get to target members of our Facebook groups
or of other people's Facebook groups with ads,
which is great.
But if you do this well, and if you do this properly,
and add real value, then we're actually creating
a lot of goodwill, and we're building a lot of trust
with people because, we're actually helping them.
Where we're creating videos with value.
So people in those groups are going to start to really enjoy
seeing your posts and your content,
because it's genuinely helpful.
And that's really the goal here.
It's, the long game, creating videos
that are actually helpful and adding value,
and then the byproduct is, yeah, you can run ads to people
who've watched those videos who are in those groups
that you wanna target.
So, alright, if you've enjoyed this video,
please just give it a like, like I know it sounds simple.
It takes you half a second to do,
but it really does help the channel.
It helps the channel grow, and it helps tell me,
that I should create more videos like these ones.
If you wanna hear more from me,
especially around Facebook ads, for course creators,
coaches, consultants, and membership site owners,
as well as tips, tricks, tactics,
to grow those types of businesses,
then make sure you hit the subscribe button,
and hit that little bell,
so you get notified whenever I release a new video.
And of course, if you've got any questions,
drop them in the comments, I will be replying
for the first few days after this video goes live.
So get in quick, if you've got questions and comments,
to make sure that you get a response from me as well.
All right, thanks for watching,
as always appreciate your time
and I'll see you in the next video.
If you've ever wanted.
Take two, so I'd rather not play that game with Facebook.
Take two on that.
(lively music)
Okay, take two on that.