- In this clip,
we are going to talk about the ultimate advice
for getting started in,
well, with your marketing career.
But before we talk about this,
if you like clips on marketing,
on productivity,
on entrepreneurship,
all that cool stuff,
just don't forget to subscribe,
whatever platform you are on
because we're going to help you grow
and gonna help us grow as well,
it's gonna be great for everyone.
When you think about start a career in anything,
this is general advice,
you work for someone for free for a month or so.
I actually have a guy right now that helps me out,
he's my marketing assistant,
his name is Manav,
and Manav will probably watch this video.
Hello Manav.
He basically helped us for a month for free.
By the way,
I don't know if this is like a Asian thing,
I've had a guy from Pakistan,
from India,
from like, even, like, other Asian people too,
offer to work for free initially.
I think other countries maybe are like,
not used to that.
But they offered to work for free first
and that eventually it becomes a more ongoing type of gig.
So that's the first thing, right?
Obviously what you have to do,
when it comes to,
if you want to get started with marketing,
you gotta learn marketing.
And the problem with learning marketing,
is marketing changes so quickly.
So, you know, what I would do is,
you know, I focus on following a couple of
marketing leaders on Twitter.
And I use an app called Nuzzel.
That's N-U-Z-Z-E-L.
And then, Nuzzel will help me
surface up the content that all these marketing leaders
are sharing, right?
If I find like 10 of 20 of the people I'm following
are sharing it,
it's probably something that I should be checking out.
So, I use Nuzzel.
I also use Feedly.
And I follow the top marketing blogs in there.
And I just save stuff to Pocket,
my read it later app.
And then I can, y'know, go out there
and read this stuff later.
And then Pocket can even narrate the content
for me when I'm on the go.
And always, like, I like reading marketing books too.
I like reading the old school stuff.
I like Breakthrough Advertising,
I like reading The Boron Letters.
You know these people have since passed away,
but, human psychology really hasn't changed that much.
So, when you're marketing someone,
you're doing human psychology.
So, you can listen to podcasts like,
Marketing School.
You can listen to podcasts like Leveling Up,
which is my podcast,
and there's a bunch of other marketing podcasts out there.
And I like listening to the entrepreneur podcasts too,
because they share about how they grew in the early days,
which is the Leveling Up podcast.
There's just a lot that goes into that,
and you know,
the struggles, the hustle
that they had to pull through to get there.
And there's just a bunch of other blogs out there.
So, there's a couple of blogs that you should be reading.
You can just use Feedly to discover those blogs.
You can use Nuzzel as well, that's the second one.
I like reading The Wall Street Journal as well.
I like listening to podcasts,
you can listen to my podcast,
they're free.
And then, YouTube as well.
But the problem with just learning is
if you don't execute, it won't matter.
When I first got started with marketing,
what happened was,
I was, I'm still into EDM.
I used to go to music festivals a lot.
And I was like Oh, you know what?
Keyword research, SEO.
How about I make a site called lightshowvideos?
And in like a month or two,
I was ranking number one for it.
And, you know, I learned a lot from that
because I got number one for lightshowvideos,
but the volume for that keyword
was only like, 140 visits a month.
So I wasn't really getting much,
I tried to sell the site to a guy
that actually was on Shark Tank.
I think, it was called EmazingLights.
So, he sells like, light show gloves.
He offered me $50.
And I was like so defeated.
I was like, oh man, I worked so hard on this
and this guy's only offering me,
I was offended, I took it personally.
So, lesson here is,
learn, go implement on your own.
I also started a site called howtogetridofpimples.net
and also, another one called portal2walkthrough.
I made like this game,
like, you know, guide.
I just, you know, hired someone for $50.
So, I learned all these things.
You gotta have volume for the things that you search for,
and there's gotta be demand.
I gotta be interested in it.
I can't just, y'know, try to hustle things.
I built a bunch of crappy links.
I paid like almost nothing for the articles.
I paid like nothing for the design.
So, I learned, I get what I pay for.
So, there's a lot of lessons that come from me
just implementing,
and then I was able to carry that over into,
you know,another job,
and into another job,
into another job.
And I eventually able to, you know,
parlay that into a having a business, okay?
You can play at whatever level you wanna play at
but just know that, you know,
first level is learn, right?
Next step is, you know, implement a little on your own.
And maybe work for free a little bit.
Up level.
Get a really cool job.
And then, uplevel, uplevel, uplevel.
Just keep looking for the right opportunity
for yourself,
and then you are going to be completely fine.
So, you know, hopefully,
if you're looking to hire someone,
if someone is new and they don't have experience,
maybe you can send this video to them.
Let us know what you think in the comments,
in terms of how you plan on getting,
well, getting started with your marketing career.
And let me know if you disagree or not.
And by the way,
don't forget to check out the next video
if you like stuff on marketing, business, entrepreneurship.
And also don't forget to rate, review, and subscribe,
whatever platform you're on,
'cause it helps us grow,
and we'll see you tomorrow.