I'm the producer and the YouTube strategy guy for the Noell Randall YouTube channel.
And in the last few months, we've taken the channel for 16,000 subscribers to over 200,000
subscribers. And in this episode, Both Noelle and I are going to tell you how we did it.
I've been producing Noelle's channel for a year now. And we just recorded an interview together.
The first question I ask Noelle was: What the journey has been like for her?
-Can honestly say I have absolutely loved it. It has exceeded all of my expectations. So,
obviously, I came into YouTube game and actually was a little bit to it. People were telling
me for years that I should be on YouTube. But quite frankly, I was intimated by it.
And I think I kind of shocked YouTube of as something that was not serious
and a serious business type of thing. And I can honestly say boy was I wrong. So...
-What changed your mind? What changed your mind about that? -So, I didn't really... You know,
I kind of got into... So, I was already doing YouTube when I found you. But I was doing it on
a smaller level. Much smaller level with the local guy. -Okay, to give you a little context here,
Noelle had been working for a couple of years to build her YouTube channel. She had grown it to
6500 subscribers. Then she hired me to produce her channel. We filmed 20 episodes in a single day.
And then we started launching 5 episodes a week starting on January 21st of 2020. If I have to say
what the best thing has been about working with Be The Hero Studios is the process and the system
that you created. It was almost like.. I'll use the analogy Bill Belichick and the Patriots. You
know, it's just a win-win system. It was one that if you have the right talent, you really can just
excel in. And so, when it was making the 20 videos at a time and batch recording them, that's step
one. And into the formating of the videos... You know, so, there's 3 key things. Obviously, batch
recording, the 20 videos was phenomenal because I can just get months worth work done in a day. And
obviously, I'm a bit busy entrepreneur. So, that fit into me really well and what I have going on.
The second thing was the content and the format of it. Obviously, I'm not a content creator. I'm
a business person. So, I didn't know what I should be doing on YouTube and how to create the videos
and a concise way. And then finally, the keyword research. You know, I couldn't necessarily think
of things that I should be talking about each time. And so, making for videos, that was just me
kind of thinking about what people were asking me. Like I said, I didn't have a process. I thought
about what students were asking me. I thought about questions people would ask me. And then I
made videos around that. But with your keyword research, it literally gave me my content. It
told me what I should be writing about in a very concise way. So, those 3 things in combination has
made the easiest thing and probably why I feel like I've been successful at it. -Now, prior to
working with Noelle, I had a great track record of success on many channels. In fact, every channel
seemed to fall a very similar pattern. You know, the first 4 months are extremely boring. So, you
see right here. This is the Kris Krohn channel. Once we started implementing all 5 ingredients of
my strategy, this is the first 4 months. And it looks pretty boring. Pretty flat. I mean,
you start to see a little bit of growth in to August of 17. And then, boom, we had a spike.
We had over 10,000 views in a single day. And that was just the beginning. If we fast forward to few
more weeks, that was that first spike. And so, the spikes that followed 35,000 views in a single day,
pretty awesome. Okay, let's take a look at Paul Jenkins, Live On Purpose TV.
This is what his first 4 months looked like. Okay, so we had a spike that actually came a
week earlier, a week before that 4-month mark. And then we fast forward a few more weeks. And that
was that first spike. It actually looks just like a little hill now because the spikes that we had
after that were much bigger. On the John Crestani channel, here's what his first 4
months looked like. He kind of had a couple of hills on the way there. And then we had a spike
at that 4-month mark. Kirk Duncan, 3-Key Elements, this is what his first 4 months looked like. And
then finally, with Noelle Randall, this is what her first 4 months looked like. Okay? Between
these red 2 arrows, this is when we started launching my strategy. Again, so, January 1st
of the year 2020, that's when we officially launched my strategy all 5 ingredients. And
the second arrow is that 4-month mark. Now, the crazy thing is we didn't have a spike right then.
But now that you look back in history, you can see that week after week,
each hill represents a week because she gets more views on Weekdays so you can actually
kind of see week after week. We kept get higher and higher. And when we didn't have a spike,
I gave it more time. ut I noticed, "Wow, we crossed 2,000 views in a day." And then just a
couple of weeks later, "Wow, we crossed 3,000. Wow, we crossed 4(thousand). Wow, we crossed
5,000". And so, by the end of July, Noelle and I were having a conversation about this saying,
"We're in a pretty good place. We didn't have a spike like we expected. But we've seen amazing
growth." There's a definite pivot right at that 4-month mark. But then the crazy thing is,
is just a few days later right after this conversation, we hit August and then boom, we had
a spike. So, what I'm circling there is that 5,000 views in a day. But we went up to 20,000 views
in a day. Alright. Now, this screenshot is a little old. So, I'm actually going to log in
to the channel and just show you where her channel is at today. Okay. So, as you can see,
her channel as of my recording today is 204,000 on the channel. We're adding 1 or 2 thousand
subscribers every single day. So, by the time you watch this, who knows where it will be.
And just let me show you what that graph looks like. So, this is showing the last 365 days. So,
again, January 21st is when we launched the channel 4 months in. As we had pivot,
we started to see more and more growth. And then as we got to August, boom,
we had over 20,000 views in a single day. And you see, that never settled down. In fact, today,
we're averaging around 65 or 75 thousand views every single day. By the 4-month mark,
sometimes we start to see spikes at that point. And in your channel, we didn't see a spike
but week after week from that point on, we were seeing consistent growth. It was like
each week was higher and higher. And by the end of July, we had surpassed 5,000 views
in a single day. What were you thinking at that point? -So, I was honestly excited before that.
So, it's funny because when we came into it, you mentioned and taught me about the spike. And so,
I was anticipating this 4-month spike. But as soon as I started with you guys like literally
the first month, I saw results because I had the clear call to action. So, going back to, again,
the formating of how I was making the videos with the introduction and then the content hooks and
explaining to me why I was making the video the way I was making it, my call to actions were very
clear and I was immediately getting results in my business from day one. Because now I had a clear
call to action, pushing people into my funnels. So, before even the spike, before any of that,
I had a lift in my business. -Lead generation was always the focus of the strategy. And it just
kept getting better and better. Noelle's channel wasn't generating any leads at first. Then just a
couple of months into our strategy, she started to generate leads and she was really happy with the
results. Then by the end of July, we got up to that 5,000-view day. And she was ecstatic about
the number of leads and revenue her channel was generating. And then adding to that excitement,
we jumped up to 20,000 views in a single day. The leads went through the roof, the ad revenue
went through the roof as well. When we got up to that point where we had 5,000 views in a day,
were you getting more leads at that point? -Yes. It's to the point, literally, we have a
4-month waiting period for one my funnels. So, one of my funnels.... -Well... Yeah. But the last
2 months, we've been averaging 20,000 views a day. -Yes. -Which is huge. And so, 4-month list. That's
big deal. -Yes, it is. It really is. It's to the point I've hired more people. I'm trying to train
more people. The business has exploded. Like I said.. And I'm almost gitty. Like how well has
this worked out for me. So, yes. The spikes, in the beginning, were immediate. And the consistent
growth where I can consistently the leads coming into my funnel. And transform those leads into
actual profits. So, that's one. And then seeing the growth. Just growth, over growth, over growth.
And just being able to grow my business and hire people. And grow that segment of my business. Like
I said, I have several businesses. But growing that segment of the business has moved faster than
any other business that I've created and tried to grow. -Now, the video that first spiked was the
one of "How to get business credit when you have poor personal credit", were you kind of shock that
that's the video that first took off? -Yes. Yes, very much so. In all honesty, so... Like I said,
with the keywords and trying to create videos based on things that people are searching for,
with your methodology, I just, I took to it. You know, you said don't go after the high
search results. Start gobbling up all of the smaller ones. So, the ones that only have 10 or
20 searches. I had no idea which video was going to spike. And I was super surprised that it was
that one because I didn't do anything different. I don't recall anything special about that video.
-Yeah. And it always is... It is surprising. And I'm glad that it happened that way. I mean
obviously, since that one took off, we've done several more on that same topic to really keep the
spike going. But the other thing that I love is all the other videos on the real estate or other
business topics, they've all gotten boost because of the spikes. So, it's been neat to see that.
The other thing that I'm excited to hear your feedback on is ad revenue. Because ad revenue is
never a primary... Maybe even never a secondary goal. But yet, we've gone to a point where it's
more than surpassed the production cost of the channel. What are your feelings about ad revenue
now? -So, super excited. So, it's funny because I do remember in the beginning you talked about
some of the other successful persons that you have worked with and some of their revenues. And so,
to see the ad revenue at such a high amount so fast, I, again, super shocked, super floored
and it actually makes powering through making all the videos a lot easier.
-For me, it's been such an honor to work with you on this project. You're a really coachable client.
I'm so detail-oriented and so sytems-oriented and I've created this process... -I think like
you said, I'm coachable and I always try to be coachable. I did. I bought in very early.
I kind of understood what you were saying. So, I think that's probably one of the.. To my credit,
I did understand what you were saying and I knew that there was a better way. I was almost like,
"I knew there was a better way to it. I knew I wasn't quite doing it right." So, when you
explained it to me and you outlined the system and how it worked and why it worked, I was like,
"Oh, I get it." Tried to do it. And yeah, I was not great in the beginning. I watched some of the
first sets of videos we make and I cringed still at how awkward I was with some of it and trying to
get your system. But I did. I really tried to study what you were saying, understand and
really do it to the way that you said it had been done because I felt I was trying to model someone
else's success. And that has always been my process. If someone else is doing something right,
I just do what they do. I don't even consider myself that smart. -Noelle certainly is smart. In
fact, she the most coachable client I have. Would you like to know where her channel is now? We're
over 200,000 subscribers. Last month had 31,000 in ad revenue. And my estimate for this month is
40,000. And the most important, most exciting thing is her channel is generating 4,000 leads
per month. That's a lot. She's scaling up. She currently has 2 and a half month of waiting list.
If you like to know what it looks like to work with me and have us produce your YouTube channel,
I invite you to click the link below and to schedule a call and then make sure it's a
great fit for your business. I love to help you become the next YouTube hero.
If you haven't learned my strategy yet, I definitely invite you to watch this video next.
It's "How to get 1,000 subscribers on YouTube in a day". I share my entire strategy there.