Hey everybody it's Charlotte! Today on Makers Moments we'll be
teaching you how to start your own candle making business. Are you ready to
take your candle making hobby to the next level and make it a candle making
business? Or perhaps you have never even attempted to make a candle but are
looking at different options to start a business? Naturally the question of how
to start a candle making business is going through your minds. The idea of
having your own business is certainly an exciting one. The amount of information
on how to make candles, starting a candle making business, start an at-home
business etc. is overwhelming, contradictory, and can be difficult to
know which way to go. Before you even think about selling your
candles, you need to be sure you're making a consistent product that burns
properly and is safe. We recommend starting off by reading a few of our
blogs on the following topics - how to make a wooden wick candle, what size wood
wick should I use, choosing the best candle wax, candle making terminology, how
to conduct a burn test, candle fragrance basics, candle safety, and what is an
ideal flame height. We've included the links for these below. This will give you
enough information on how to start making candles and turn it into a candle
making business. We still suggest checking out the blogs above even if
you're already familiar with making candles, as there's valuable information
that you may not already know. Next, be sure to go to the Wooden Wick Co. (NOW makesy) website
for your candle making supplies so you know you're getting quality ingredients!
Once you are confident that your candles are checking all the boxes - performing as
they should, they are safe and you can consistently reproduce them, then it's
time to ask yourself, 'Who would want to buy my candles?' Yep you're going to need
to define who is your customer and you should know exactly who you are
targeting. Do you know who your customer is? What is their style, design aesthetic, and
how much are they willing to spend on a candle? Where do they shop? what are their
values? Are they green and into sustainability? Are they into luxury or
both? Maybe you can even have a very specific person in mind. If so,
investigate what they pin on Pinterest, what they post on social media. Who do
they follow on Instagram? Does your product fit? I'm going to go out on a
limb here and assume your first customers will be a lot like you. If
making candles started as a hobby you are most likely making them for yourself.
Chances are your first customers are going to be people from within your own
circle of friends, family and coworkers. The point here is to know exactly who
you are targeting with your product. You can't be everything to everyone,
nor do you want to be. Do what you do and be the best at it. Find your niche and
rule it. There are also a few more important questions to answer when
starting your candle making business. Are your candles different from others? What
price category do your candles fall into? And can you make a profit? What will your
mode of distribution be? How will you create a brand name and a logo? What is
your budget and what legal processes are necessary? We know it sounds like a lot,
but really when you take it one step at a time, it is all rather simple. We will
get into the nitty-gritty business stuff in some later videos, but for now get out
there! Know your market and develop a world-class product. The Wooden Wick Co. is
here to support you every step of the
way. Ready to put your newfound knowledge
into practice? What inspired you to start your own candle making business? Let us
know in the comments below. Don't forget to subscribe to our channel
to stay in the loop on all the latest makers tips and tricks. See you next time
on Makers Moments. Happy making!