- If you have a YouTube channel,
I'm gonna tell you eight things you should never do,
and we're starting right now.
(rap music)
What is going on?
My name is Nick; welcome to another video.
If this is your first time here,
and you want to learn how to grow your channel,
make videos and all types of other YouTube-related stuff,
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The very first thing that you should never do,
if you're experienced you probably know this already,
but if you're new, you should never sub-for-sub.
And the reason for that is not only is it just something
that people think is sleazy, and people don't like,
and they think it's lame,
and they'll think you're lame for doing it,
but according to YouTube,
that is repetitive and unwanted comments,
which makes it fall into the spam category,
which can make your channel get deleted from YouTube,
which is something that you really do not want.
And it doesn't matter what language you use.
It doesn't matter if you're saying "sub-4-sub,"
or it doesn't matter if you're saying "check me out"
or "let's support each other."
Whatever crafty way that you're trying to think
that, hey, you know, people aren't gonna catch on
to what's going on here,
only the new YouTubers are gonna know,
everybody knows, so just don't do that, okay?
Next up is to reply to a bunch
of comments on another creator's channel
hoping that people will come over to your channel.
That's another one that's just kinda sleazy.
It's great to be active in the communities,
but when it's clear and obvious
that you are responding to comments
just so people will come over and check out your channel,
(inhales sharply) pretty lame.
And anybody's channel that you do that on,
they're gonna think the same thing.
Being helpful is one thing.
Trying to be sneaky, that's a whole other thing,
so don't do that.
The next thing you should never do
is wing it and hope it works out; here's why.
Sometimes it works out, but in a lot of cases
if you don't have some type of loose plan put together,
if you don't have some type of goal that you're going for
or you don't really know
why it is that you're on YouTube really,
then you're gonna get caught up in this loop
of all kinds of weird and bad decisions
because you don't really know
what direction it is that you want to go.
And because of that, you're gonna
just be pulled in all different directions.
So having some type of plan
is extremely important on YouTube.
Another thing that you should never do
for the sake of yourself and your own expectations
is expect huge results
for a low content quality or low effort.
And look, I'm not saying that you gotta have
the best cameras in the world or anything like that.
Like, you can just rock it on a mobile phone.
Plenty of people do.
But what I'm saying is if you're not putting effort
into just lighting your videos,
and the sound is horrible, and you're expecting,
hey, why isn't this working out for me?
Because you're expecting all of these big results,
but you're not putting that effort into it
to make sure that the viewer has a great experience.
Well, those expectations will make you want to quit YouTube.
It'll make people just not respond to you,
because, one, it's a bad experience for them,
and, two, you're gonna want to quit eventually
because you're just not getting
those results that you're after
because your expectations are way up here,
but your content is down here.
And if that's your situation right now,
like, I'm not trashing you; don't get me wrong.
But what I'm saying is that, you know,
with all this stuff, there's different skills
that you have to develop and all of that.
And the understanding of, you know,
hey, this is how I like my videos
or this is how I get good audio and things like that,
that's just stuff that you have to develop over time.
Another thing that I see a lot of content creators doing
in terms of the expectations
is people will literally quit their job
so that they can go full-time on YouTube,
but the content that they're putting out
does not support a full-time YouTube career,
if that's what you want to call it.
So before you make a leap like that,
and don't get me wrong,
I love to see people just going for it,
but before you make a leap like that,
make sure that you at least have a really good understanding
in terms of how to put content together
that people respond to
so that you can get some results here on YouTube.
Because starting and not knowing anything about the platform
or how to make content or any of that stuff,
you're really setting yourself up for failure.
So before you make a big jump like that,
make sure you develop those skills
and have those skills together first
so that you can make the right choice.
And with that said, don't let me
suck the wind out of your sails.
I mean, maybe you can do it.
But I'm just saying that with the people that I've seen
try to do that, it just hasn't worked out.
I'm sure there's exceptions, but with those exceptions
I guarantee you the people that came in
already had some skills in place
and some understandings in place
in terms of how things work
in order to make that work out for them.
The next thing that you should never do on YouTube,
regardless of how big your channel is
is assume that you know everything,
because YouTube is a constantly evolving thing.
Our content is constantly evolving.
The viewer expectations are constantly evolving.
And because of that, there are things
that are like, hey, this what's working right now,
but you might watch a video from five years ago,
and that stuff doesn't even apply anymore,
but you're saying, hey, that's what this person said,
so I'm just gonna apply it now,
but it's not even relevant anymore.
So a really good practice that you want to get into
is you want to look at all of the stuff
that you're doing constantly
as I know these particular things work
according to my stats.
These particular things work right now.
So I'm gonna continue to keep doing these
until I start to see a drop.
When I start to see a drop,
I'm gonna try to figure out why,
because I'm gonna use my stats for that,
and then once I figure out why,
then I'm gonna adjust as needed,
and then I'm gonna keep moving forward
and try to get those results back up.
But it's a really good idea to assume
when it comes to your own content
that you just don't know anything.
And by doing that, you're constantly trying to improve.
You're constantly trying to learn more.
You're constantly just educating yourself
on all of this stuff, and that will make you better at it.
The next one is that you should never
under any circumstance try to be another YouTuber.
Yes, be inspired by another content creator.
Take some ideas here and there from different people
and make them your own, kind of,
but don't ever try to be another content creator,
because when people see that, people know,
hey this person's trying to be this person,
and then you are immediately discredited.
The best thing that you can possibly do is to be you.
So do that and do it well.
Another thing that you should never do
is to just put up whatever content that you want to put up.
I mean, well, at least you should never do that
if you're trying to get results here on YouTube,
which I'm guessing you are,
because you're watching my videos.
But focusing your content is extremely valuable,
because you start to serve an audience of people.
Instead of just making whatever it is that you want
for whoever, you're really focused in,
and you become a resource for a certain group of people.
And that by itself can be extremely beneficial for you.
But if you just throw up whatever you want,
hey, today I'm making a cake video,
tomorrow I'm making a video on fashion,
and the following day I'm gonna make
a video on just general beauty,
then I'm gonna make some camera tips,
well, what you're doing is
you're diluting everything by doing that.
So just focus on the type of content that you want to make.
And if you want to get results on YouTube,
but you also want to have that creative outlet,
in that particular case have one channel
where you're focusing, you know,
for that particular audience,
and then have another channel
that is nothing but your expression channel
where you just do whatever it is you want to do.
And then you can start comparing the two against each other
and see what I mean when I tell you that.
The next thing you should never do as a YouTuber
is to target negativity.
Now I know there are some channels
that are, like, doing great
because they just focus on negative stuff,
negative stuff about pop culture,
negative stuff about politics and religion,
and all this negative stuff about YouTube or whatever,
but when you focus on that type of content,
what happens is you're actually polluting your own brain,
which is not cool at all.
Because if you're polluting your own brain
with all this negativity all the time,
well, you're gonna start
to see the world in a different way.
So, one, you're doing it to yourself,
two, you're doing that to the other people
that are watching your content.
Because let's say that your video gets served to somebody,
and they normally don't think that way,
but for whatever reason they attach to you
and the way that you make your content,
well, what's gonna happen is
you're gonna start changing their worldview,
because you're neggin' 'em out all the time.
And in my opinion, that's just not a cool thing to do.
I mean, of course, do what you like,
but I just personally recommend that you don't do that
just because it's just, it's just not cool.
The world doesn't need that kind of stuff.
The same thing applies to using excessive language
for the sake of using excessive language
because you think people will respond to it.
You can actually hurt the video performance
if you use excessive language in your videos.
So keep that in mind as well.
Another thing that you shouldn't do
is make all this harder on yourself.
There's tools and apps and all this different stuff
that you can use to make all of this so much easier on you.
I'll actually put a link to a video right up here
of tools and resources that I recommend for YouTubers.
Definitely make sure that you check out that video
so you can make all this stuff easy on yourself.
And if you want to learn more
about growing your channel, making videos,
and all types of other YouTube-related stuff,
start now by hitting the round subscribe icon
so you don't miss anything.
Thank you so much for watching.
I'll see you next time.