Music
Thank you panels. So first before we get started in this session about industrial metaverse, let's do a quick introduction of yourself
so Matthias.
My name is Matthias Mayr I work
for BMW since seven years right now.
And I'm at the moment responsible for the virtual
Factory at BMW. So there are
various tools. We provide to our planners especially
to leverage their planning process in
production. I think rev. My name is Reve Lebaredian. I work at Nvidia. I've
been here for 21 years.
The Hat I'm wearing right now is Vice President
of Omniverse and simulation technology.
We build the Frameworks
and all of the software
and infrastructure to aggregate large
Virtual Worlds and simulate them for the
industrial metaverse and many other similar use
cases.
Very for you. My name is Perry Nightingale. I'm the SVP for Creative AI for WPP.
I work in the office of the CTR in my role is to think about how our creatives will produce work in the future. WP is
the largest marketing Services organization in the world and works with almost every
major company globally in in manufacturing and
sales and many other areas.
My name is Kees. I'm a general manager of Industry Park marketing at
Microsoft Corporation. Maybe starting with
you Perry. Can you maybe share how interests has changed how Engineers engaged with
product launchers for commercials?
Marketing is an intrinsic part of how you
go to business. It's a critical part of your product. It's a
major part of the expense of creating your products. And you
know, we really moved from a world where clients would
throw manufacturing data over the wall, three or four
months before something was finished and we would go away and build our ads into world
where they're much more parallel. Right and I think making processes
more parallel isn't something just for
manufacturing. It's actually something that touches the
way we work as well. So instead of this daisy chain of
zip files that we used to get five or six years ago today. Everybody
is building collaboratively off the same data and Industrial metaverse for us. It's all about delivering relevant
marketing to Consumers. You don't want
to see a forward ad in Montana that has palm trees, right you
want to buy, you know, you want to see your cars in white if
you live in the Gulf, right? You want to you certainly want to see your car with the
steering wheel on the right side. If you live in the UK and very complicated
systems need to be in place for our clients so that
when you when you come to
Watch a film that that film has the car there that
we know is relevant for you in the right configuration for that market and
ultimately in the lifestyle that we think that you'd want
to you'd want to own the product in thank you, very interesting sharing
example Perry some are tears for
you. Can you maybe share some of the examples how you use initial metaverse in and Factory viewer? And
how does being used in BMW today in your yes sure, sort
of factory us actually something that
you could imagine of it's like similar to Google Street
View. So we walked around basically with 3D scanner which produce really accurate 3D
images of our bunch of
factories up to one millimeter and we scan worldwide
all of our factories and made this available to
our planners with an easy-to-use where web
interface or they just actually jumping to the browser and
look for some location whatever they want on the world and with some clicks and between 10 to 20 seconds.
They will already find the correct spot then they
Can do measurements there. They can export some of
the data. They might need for another expert tool. They're
using for production planning. And as a matter
of fact actually that it was intended to reduce the
traveling to plants like
we wanted to save the traveling expenses also, like
for environmental purposes, but it
ended up that even the persons located at a factory. They
themselves they said like Okay spell like this 15 minutes
walk to this specific area of the
factory and the walk back to do some measurements. I would
just do it online. I would quickly open up to space and
20 seconds to the measurement exactly there and benefit
directly from activity inefficiency.
Perfect. So ref Beyond
on a motive and maybe we're here in the past about Smart City
some can you give some addition examples on in manufacturing
on where Omniverse from Nvidia is being
used? Yeah. Well, we we've been focused on
Automotive because first
Automotive companies tend to be Tech technically speaking more forward-looking and
Innovative in general and in this space, so
it's a good place to First focus on because
our desires are
aligned. The other great thing about Automotive is
that up there are
many areas within the automotive space many domains
that our Technologies can
apply to so what we've been talking about
here with Matthias is specifically designing the factories,
but if you look at Automotive as a whole there's the
design of the actual car the exterior
the user simulations for the user experience of
the Interior. There's autonomous vehicles and more intelligence
aspects of the
car that need to be created and tested all of
these things require Virtual Worlds and simulations. So
so we think
There's endless amounts of possibilities in the
automotive space, but on the manufacturing side
the things we're doing with BMW and the automotive industry are applicable to just
just about anybody that's manufacturing anything. We're already starting to work with adjacent like
battery manufacturers EV batteries
are a big thing something that's
near and dear to us is Semiconductor foundries in tabs. We need to ensure these
are some of the most advanced if not the
most advanced machines in
the world are the ones that create the chips that that you know,
we design. Yeah, and so we have
a vested interest in making sure that those are done efficiently and
well, yeah, so these are these areas that
we're good example. It's a gypsy design and we collectively all
right. It's all connected
just glad that reflects like cars. So yeah protection as well. Thank you.
All to joining us. Thank you. Thank you rev and thank
you Perry. Thank you.