- (laughs) Australia Day.
The day where you support your country
by buying from China.
(laughs)
Hopefully, you're having a bit of fun,
you're having some lamingtons,
maybe your mum's casserole, who knows.
Maybe even a Gaytime.
Yep, it's Australian.
So, what we're gonna talk about today is websites.
And, oh, it's too hot in Australia to be wearing that.
Who does that?
Anyway, we're gonna be talking about websites.
And why building a website isn't
just a once off activity.
And a lot of business owners,
they build this website and they think,
oh okay, it's made, it's done, and it's finished.
They think of it kinda like a book.
But the problem is, it isn't like a book.
It's more like a car.
When you make a car, sometimes it works really well,
sometimes it doesn't.
If you get it serviced regularly,
it will continue to work really well.
If you don't, it might not.
It might, but it might not.
And eventually, something's gonna crash.
Something's gonna go wrong, something's gonna break down.
For your website, if it's any of the modern websites
that are around such as Joomla, Drupal,
WordPress, et cetera, all these different types of sites,
there is thousands of files that they rely upon
being updated and kept secure.
If you're not updating your website,
you are responsible.
Having said that, I'll give you this analogy.
A website sits on a server in the cloud.
The cloud, or a server in the cloud,
is kind of like you have someone
that you're renting a property off.
So, you have this property, which is awesome,
and you're renting it, and it's nice and secure.
It's got
Crimsafe, it's got deadbolts,
no one's getting into this property
unless you give them the key.
And that's one of the problems.
If you give them the password, or the key in this case,
you may be letting them in to your business,
or your website, and if they save that in their browser
and their computer gets infected,
you could be up shit creek.
So, don't give out your passwords.
That's a big one, especially for things as important
as your website, and any online presence.
Now, back to the analogy.
If you've got a landlord, awesome locks,
everything's looking great.
You move in and you put all your stuff in there.
So your TV, your lounge, all your kit and caboodle.
Everything moves in to this house,
and you keep the door locked.
Awesome, no one's gonna take your stuff.
If you leave the front door open, and by that,
or the back door open,
there's a funny pun,
to intruders, they can jump in and knock off your stuff,
deface your website.
What's worse, is they can actually pipe traffic
through your site giving you a very big bill
with your hosting provider or a slap on the wrist
where they may ban you from using their service.
(sirens) Or, you might get
the Federal Police contacting you
because you're trying to be a different site
that you're not meant to be.
For instance, we've seen people's websites that have been
Westpac bank, NAB, Commonwealth Bank, PayPal.
All these different big brands,
and their website's been defaced,
they've pumped tens of thousands of visitors through,
asking them for credit card details.
People have entered them.
Now, because you're negligent,
does not mean that the activity that you're doing
was not fraudulent.
You need to keep on top of it.
If you're not paying for updates to your site,
you are at a huge risk.
Public embarrassment, with your site going down
and not having emails, is just
the tip of the iceberg.
You need to really make sure you're on top of it.
Don't wanna scare anyone but
if you don't have your back door open
you'll make sure that you're not gonna have
any intruders coming to your back door.
Now, this comes to the next point.
Most web hosting providers are not
actually giving you the whole server.
It costs them way too much.
A good example would be, one of our servers,
costs us $1300 a month to have, maintain,
power, dual internet connections is a minimum.
Backup power is a minimum.
The actual rack space that we have to have
in Melbourne, Brisbane, and Sydney.
All this costs a lot of money.
If you're paying $5, or $6, or $10
that means, for them to make
no money and break even at $1300,
they have to have 130 people just like you
on their site at $10 a month for them to break even.
Hopefully, they wanna make some money.
So, they're gonna be having more than that.
That means that you've 130 other people
that you're sharing resources with.
If you're sharing those resources and they get hacked,
chances are if you've gone with a reputable host
for your website, you won't have a problem
and your site won't get hacked.
But, it might slow down your site.
Or it might put you on a black list or something like that.
So you wanna make sure that you're with someone who
ideally isn't sharing as much as that.
If your host is only paying
$200 or $300 for their hosting
and then they're on charging you at $5 or $10
you might go, oh cool I'm only sharing with 30 to 60 people.
And that's true, you are.
But the type of infrastructure that you're on
won't be very good.
That is not going to give you great speeds.
Something to think about with your hosting.
Stay good.