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MALE SPEAKER: Next, we have Ibrahim,
who is going to be talking to us about YouTube.
IBRAHIM ULUKAYA: So who wants their games go viral?
Anyone?
Who doesn't want their games to go viral anyways?
So today, I'll talk about how you can actually
get your games viral with YouTube and with YouTube APIs.
And then I will dive into all the specific developer
ideas we have that you can actually achieve that goal.
And first, let's talk about YouTube.
Besides being the most public video-sharing platform,
it's the second-biggest search engine on the web.
And today, we see 1 billion unique users
visit YouTube every day.
And they watch 6 billion hours of video every month.
Could they be all watching cat videos?
[LAUGHTER]
Maybe.
What if I say 25% percent of them
are actually coming from mobile?
Oh you know what-- I find the suspect for you.
Here it is.
[LAUGHTER]
You know.
Cats are everywhere.
So from a survey, we found that people who play videos--
[LAUGHING]
So people who play video games, 95% of them
say that they're actually watching the gameplay videos,
as well as the trailers.
So do you see the opportunity here,
like how you can actually get to them?
And if you use the YouTube APIs, you actually
get to all the YouTube services-- all
these amazing services you already have and from your app.
And then your game integrates with YouTube APIs, what
do you think it would create?
It would only create awesomeness.
[LAUGHTER]
And to actually see all the different services,
I create the [INAUDIBLE] into four.
And we'll see all these different four verticals.
First, Google, through the creation side, where you're
actually uploading the videos.
Second side will be discovery, where
you'll find other interesting videos that
show inside your games.
In the third part with Analytics,
you will see some [INAUDIBLE] of those videos.
And finally, we'll talk about the content management.
Let's start with the upload.
As like "FIFA," like all the other games right now,
actually helping you get the instant replays.
So you can easily upload games from inside your game
without ever leaving it.
Isn't really cool to show it to your friends
and brag about all these nice moves you do?
And they use Data API for it.
We have the [? resume ?] uploads,
where you can upload all this game content easily
without ever leaving your app.
And besides the games and consoles already
implementing it, there are even platforms like Everyplay,
[INAUDIBLE], who are letting other developers use
the APIs right away, which is like grabbing frames
and using YouTube APIs and sending them to YouTube.
For this, they most of the times use like [? unity ?]
[? to add ?] the [? frames. ?] And then they encode with
the WebM.
They use the YouTube APIs to send videos to the YouTube.
And besides the video on demand, today, we
are also seeing the live streaming
getting hugely popular.
One of them is the people like streaming their own games.
And further than that, there are even these sports, actually
even more popular than the music festivals nowadays.
Besides all the games and consoles
are enabling YouTube Live Streaming API,
they are even in like the secondary products.
Like Elgato has a hardware encoder.
Like XSplit is a software encoder,
which will let you stream your games while you are playing.
And they're all using the Live Streaming API,
which you can easily plug in yourself, as
well into your games and let your people game-play
and stream it.
And Direct Lite has also helped you get all these videos
into your own playlist, which you can administer and show
them later on.
And this was a lot like the uploads.
I want also talking about the discovery,
where you would find interesting videos
and show them inside your games.
Like using the search inside our Data API,
you can find all different videos,
even the power of the Google Knowledge Graph
using Topic APIs.
And from there, once you find those different videos, maybe
like other little videos, you can show them inside your game,
like using the Android Player API, as well as the iFrame API.
For iOS and all the others resources,
you can easily play video inside your app.
And you get the video.
Then you want to also see how your videos are doing.
Maybe that will predict about your game result.
You can use Analytics API for it.
This has already happened in the music business, where
our next big song was predicting record sales out of the YouTube
videos-- the popular videos were in the YouTube already.
And if you want do it as well, you can use Analytics API.
And the last part is the Content ID API, which you can actually
claim the videos and monetize them, either monetize
for extra revenue or change it with other advertisements.
Or you can get free advertisement
for your own portfolio.
And for that, we've seen ZEFR making an easy platform
for people who like to claim videos and monetize them
right over from that.
So today, I just like in a brief thing,
I've talked about the creation to upload live-streaming,
in discovery, find videos and just re-stream them,
and the analytics side, which you
can get insights, and finally, the content management,
where you can actually even monetize them.
And if you want more resources, we have the YouTube developer
website, youtube.com/dev, which you can find all the API
resources and even interact with them [INAUDIBLE].
Thanks, everyone.
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