Using direct messages on Instagram
is a secret weapon when done correctly.
Get ready to have your inbox blow up after I teach you
these DM strategies.
And be sure to stick around to the end
where I'm going to teach you how to name your Instagram
direct message chats.
Make sure you subscribe and hit the bell
to get notified when I drop a new video here every Monday.
I'm Sue B Zimmerman.
And I've taught thousands of business owners
how to make money on Instagram.
And today I'm going to teach you an Instagram direct message
strategy to make more sales.
When I get a new follower, I send a quick reply lead magnet,
which leads to more options on my email list
and ultimately more sales.
Here's how to use a quick reply.
OK, I just got a message from Sue after I did my Sue B Live.
And I am just going to simply type the word tip.
And you see the blue bubble, that
means I have a quick reply.
And I'll just sent her that.
And she got my message.
If you don't know how to create a quick reply, no worries,
I have a YouTube video showing you how and I linked it below.
Ask for it.
Give a ton of value in your post or your story.
And then tell them to send an Instagram direct message.
This allows you to have a one-to-one conversation
with them, which is an intimate conversation that
can lead to opportunities.
Just a heads up, I have a free training.
It's linked right below.
If you're looking to attract more followers and buyers
on Instagram, join me.
Send a personalized video.
When you send a personalized video,
people get to hear your voice, see your eyes, see your smile,
and connect with you.
They might even notice something in the background.
And they know it's just a conversation
between you and them.
And that makes them feel really special.
So after my Sue B Live, I always send a video
to anyone that's responded.
I have it right here in my camera roll.
And I'm going to tap on send.
And here it is.
Thank you so much for tuning into my Sue B Live.
Did you know that when you shine the light on others,
the light shines on you?
So true.
Sue B Pro Tip.
When sending a video in the Instagram direct message,
I suggest walking and moving a little bit.
It makes people feel like they're with you and going
wherever you're going.
Remember to be on brand.
Remember, everything you say and what you do in this video
is a representation of your business and your brand.
So you want to make sure that everything
is on brand in that Instagram direct message video.
So be intentional with the words coming out of your mouth,
the way that you're dressed, whether or not
you have a pet along your side that you
share on your Instagram stories or in your posts,
and make sure there's no surprises where there's
a disconnect so they're questioning,
like is this the person that I thought
I was following on Instagram.
Direct messages are an opportunity to stand out.
It's so much easier to get attention in the Instagram
direct message.
I mean when you get a notification,
aren't you looking at what that is?
The Instagram direct message is essentially a back end channel
that you want to take advantage of.
Being able to follow through with a lead for the end results
is what you're after.
So is your end result to get people on your email list?
In my live video I talked about this download
that I sent to anyone who wrote Sue B Live on my post,
so that I know that they tuned in to the video.
And when they tap in, they will be
able to get on our email list by downloading
our free download, The Complete Checklist To Selling Products
Using Instagram Stories.
To get someone on your podcast, Dr. Michelle Mazer
has a podcast called Rebel Rising.
And she asked me in the Instagram direct message
to be interviewed on her podcast.
And I sent her the information.
And that episode is now on her podcast.
To meet someone at a conference.
Iconosquare, which is a great tool
to look at all your Instagram analytics,
sent me an Instagram direct message asking me
if I was going to be at the conference, Social Media
Marketing World.
And we now have a scheduled meeting from the DM.
To get people to join your coaching program.
Trish who is a member of my Ready Set Gram community
was interested in a workshop that we
were holding which cost $1,000.
I sent her the information in the DM
and she clicked in, paid, and signed up.
Whatever your reason is, make sure you have one,
always be intentional.
And here's my tip I told you at the beginning
how to name a DM chat.
Tap on the plus sign and then find the people
that you want to put in a direct message group.
I'm going to put Rachel, my videographer.
I'm going to put Sid, my makeup artist.
I'm going to tap next.
And then the two of them are in that chat together.
I could add more people.
You can actually add up to 32.
But we're just going to do these two.
Now I'm going to tap on the I, Information.
And I'm going to name the group.
And I'm going to call it YouTube.
And this is for our YouTube filming day.
And I'm going to add an emoji because you can add emojis.
So I'm just going to put a little bee there and tap
on Done.
And now the name of our chat group is called YTBee.
And you can change this at anytime.
If you're looking to attract more followers
and buyers on Instagram, and I think you are,
join me for my free training, The Three Keys
to Getting More Engaged Followers
and Buyers on Instagram Without the Complex Content Creation.
That link to sign up is right below.
And don't forget to follow me on Instagram @theInstagramexpert
where I share Instagram tips every day.
Did you like this video?
Go ahead and hit subscribe and give me good vibes.
And let me know in the comments below what
was your favorite strategy to create conversation
and sales in the DM.
And I'll see you in the next video.
[BEEP]
Are you ready?
Yeah, yeah, I'm rolling.
What are you waiting for, girl?
Just a heads up I have a retraining--
a retrain-- get ready to have your inbox blow up after I
teach you these direct messages--
Direct message strategies.
Strategies.