So the other day I launched a video about how to start a six-figure SMMA in
2020 if you haven't seen that video yet go back watch it
I'll link it down below or something like that, but based off that video I
wanted to go through and share with you guys how I actually get my social media marketing agency clients and
The key factors of what's gonna help you build your business in 2020?
So one of the key things I talked about was building an email list
Alright now I know like I can't stress this enough how important build an email list is even if you're like, aw emails dead
It's not. Okay, like it still outperforms texting Facebook Messenger on
Sales, obviously you get higher open rates with texting and facebook Messenger
But email is the best as far as like actual money in the bank now Alex ass on this past video
He said hey, could you make a further video on build an email list for your social media agency?
So this is that video right here? Okay now
The big question is why actually do you need to build an email list?
Why can't you just go through get clients and have them paying you every single month?
well
this is
Kind of the core model that I broke down the last video which once again if you have not seen that go back watch that
But we have you will want to go through and build an email list so you can nurture
You have an audience that you can go through and promote different products and offers
So if you look over here on the left, you've got build email list
So obviously we're going to talk about a few different ways
I'm going to go into detail on organic methods wills pain methods here in just a second
But you've got your email us your building to then go sell your core offer, right?
that's the one thing that you're focusing on you have some specific niche you're
Specializing in and you have this core offer where you're charging
let's say one to two thousand dollars per month depending on the services and the value that you're providing and
Then I broke down kind of these difference
Back in follow-up ways of going through and touching base with your email list
But I kind of changed the terminology a little bit. Whereas like on the top one instead of value. I had YouTube
And then low tick I just had courses and then NMR I had of software's and affiliate
But I kind of changed it to like this value because you can offer value in a number ways
You could have a podcast you can have a YouTube channel
Like I do you get a blog post you could have a little free PDF checklist all those different things
So once you get people on your email list and you offer them your core value and your core offer, okay?
Well if they don't buy right away well
What we need to do is you want to hit them with some value
We want to build our credibility our reputation with that person so that they know like hey
This person actually knows what they're talking about
And then maybe kind of filtered in you've got some value going you just drip it on them every single week some good valuable content
Whether that be blog posts videos or whatever
And then you can hit with some low ticket offers and these are a low ticket like 50 to 100 dollars
right just like one-time payments and the nice thing about this is if you already paid advertising
This is a nice way to go through and kind of
Supplement some of the paid ads if you're not able to go through and pay for all the ads on the front end
Which that should be your main goal is to pay for any paid advertising on the front end with your core offer
But then either can supplement that or it's a nice
Influx of cash coming in to the bank and then this the last part the MRR are what that stands for is monthly recurring
revenue now that should be the goal of every single business because
The truth is if you promote a low ticket offer that middle one right there
You're gonna make a lot more cash initially upfront then if you are promoting a monthly recurring revenue offer. However,
if you're going through and building that monthly recurring
Then after six months 12 months 24 months
You're gonna see that number basically outpace any promotion you could do with your low ticket offers
Okay, and you'll even match pass or surpass what you're doing with your core offers
so that is the beauty about having a monthly recurring revenue model and I talked about using
Software as an affiliate right? I wouldn't recommend going out and building a whole software guys
It is crazy hard and crazy expensive. But what I would do is whatever software's you're using on the core offer
I would go through and
Promote those and just kind of like say hey sign up on my affiliate link and then you can make a little bit of money
On a monthly recurring basis. Okay. Now, how do I build an email list now?
There's organic ways and there's paid ways. And in this video my whole goal is I want to go through and dive deep into
how you build these and
I'm gonna start out with YouTube because that is kind of my specialty right now
I generate probably about 60 to 70 leads organically every single day on YouTube. And so that's like
Massive value to me and my business and the number of sales that I get organically from YouTube is pretty tremendous as well
So I want to hit that because a lot of times people watch my channel
I tell them hey, go start YouTube channel
and then I'm going to have a follow-up call with them and I check out their Channel and
They're not leveraging it to its full capacity
Okay, they're not doing a lot of these little organic légion methods someone to show you guys exactly how I'm doing it show you LinkedIn
Facebook and then if you're in the real estate world now you can do some cool things with realtor.com Zillow
Redfin, all those big advertising networks
And then also I'll show you a simple
Client acquisition funnel through paid traffic here in just a second and guys the key thing here is I've got one
simple client acquisition funnel not like 10 not 20 not three not two like just one they go through and
Get people on to your core offer and then you can have other follow-up funnels
But nothing that you're actually running ads to maybe some like retargeting ads at a very low budget
But you want to be mostly focusing on your core offer
Because that's typically a higher ticket help you back out on all your advertising. So let's jump in over here
Okay, so my YouTube channel right here
so this is the way I'm generating 60 to 70 leads organically every single day and
Then I have them going into different funnels and then are you know offering different products for building value doing all the different things?
I talked about in that earlier slide. So just to kind of show you guys in examples like right here
Here's the real estate video best 3 Facebook ads
Where is the best place and guys this like I'm picking out this video, but I have this on every single one of my videos
So what a lot of you guys are doing if you've started a YouTube channel, you've gone through you've had this video
Maybe you've got some comments and stuff like that
Maybe he did some SEO down here, but you're not really optimizing the description as well as the top comment to its fullest capacity
Okay. Now what you want to do here is see look
I've got start growing your real estate business here get the free Facebook Ads mini-course here
so I have things that are going to be directly related to real estate agents in the
Description as well as in the top comment to get them to opt in. Alright, so this one's growing your real estate business
This is a the webinar for real estate professionals help from generate leads
And this one is for a free Facebook Ads mini course. This is leading with massive value
But then we also have products on the back in there. So they're either clicking right here or they're coming up
And see get start with my hundred percent free facebook ad lead generation training here boom. Clink out
Blink out link out link out. So you go to any one of my videos and
Obviously those ones have a lot of views but even some my more earlier ones like this one just this that I highly refined
Watching if you like this video as well
Right here. Step one get my free Facebook as a mini course
I lead with that one because I have kind of two different audiences on YouTube real estate professionals in
Social media marketing agency owners, okay
So I lead with Facebook Ads mini course because that kind of pertains to both markets and then down here. I've got for this video
This one's more related to agency owners
And so I lead with that one and then step number three are your Realtor ello jump in and watch this train right here
so guys this is exactly how I'm generating 60 to 70 organic leads every single day through YouTube now, obviously
I've got a bigger following I've been doing this for some time
But like this is where you have to start to get to where I'm at where you're doing generating 60 to 70 leads per day
Okay, I've got another friend. I was just talking to you on facebook Messenger. They're doing about a hundred leads per day
And so they've got a little bit bigger audience a little bit big bigger
Organic following but you can see how powerful that is hundred leads per day
That's 3,000 leads every single month that he's not paying for
Okay
you
Like you equate that to what you would have to pay
Use you're gonna have to pay anywhere between ten to fifteen dollars for a good solid lead. So three thousand times ten
That's 30 grand that you don't have to pay for. That's huge
right number two is
LinkedIn and the cool thing about LinkedIn is at least you used to be able to do this
Don't quote me on this
If you can't if you can't just somebody type down the comments
But you can go through and you can connect with other people and groups just like on Facebook
But the cool thing about LinkedIn at least back in the day, you could export all of your LinkedIn contacts, like look at this
I've got 50 for contact
I'm never on LinkedIn just by the way
If you're trying to reach out to me, you see real estate assistant real estate specialist. You got all these real estate
I'm CEO of Realtors lightning ok
It's like I've got all these people that I can then go accept or add to my network
Obviously now people are adding me to their network and then I can go through export all of their emails all their contact information
And I probably want it start out just spamming them
What I would do is probably go through and create a custom audience on Facebook and market
Just those people on a very low budget, but we know that that audience is all Realtors
Ok
And then you can get them to opt-in to your lead magnet or what if you're promoting. Ok and the same thing on Facebook
I'm not going to go into that in detail because you can't really export the emails or anything like that
But then let's jump into just want to make sure I'm covering all of these. So we did a YouTube LinkedIn Facebook very similar
realtor.com and guys YouTube really quick
If you're not big on video if you want to do a blog or something like that
this works exactly the same way just make sure you have links out to
Your lead magnus your landing pages to get people to opt-in to whatever you're promoting to build that email list, right?
Then realtor.com Zillow etc. Ok, we'll just use red fin on this one. It works the same on all these different sites
So if you come up here, let's go to real estate agents up at the top boom. And then you type in your area
So I'm in the Phoenix area now so Phoenix, Arizona
boom
Phoenix agents, and we've got all of these agents right here now
These ones are showing their phone number, but honestly if you went through and did a little bit of research
You could probably get their email as well
Just go through put their name into Google
Look it up get their email. And once again probably want to start out. You could probably do some cold outreach emails
Okay, if you're really wanting to hustle and get this stuff done, but I probably want to go through once you get there email
Or look at these all these phone numbers
I would go through and put that into an accustomed audience inside of Facebook and you get five hundred to a thousand of these phone
Numbers and it's a very direct
Market, he can go through and promote your ads, too
Honestly at the end the day you could probably I'm just thinking about this at the top of my head probably get some VA
And go and happen scrape all these phone numbers for you and then create a custom audience inside of Facebook
You know, they're all realtors in your market and then run ads to those people. Okay, so, I mean that that's just so powerful
It's Zillow Trulia all these habits. So let me just pull up Zillow comm
Agent finder right here. Okay. You come in here type in your areas. Same exact thing
All right
So we went through we covered YouTube organic blogging would be the same thing LinkedIn Facebook realtor.com then guys
I like there are so many other strategies we can go through and share the reason why I'm not sharing these is because it's best
If you just focus on one, okay, like or one or two
Right, like you're gonna go through and build a YouTube
Like maybe you're building those YouTube videos, and as time is passage you're building up that audience. Maybe you're hitting up realtor.com
You could be doing some of these
but don't like
One thing that I feel in the past is I try to build my audience on like Instagram Twitter Pinterest
YouTube Facebook all these different platforms and it just got me so frustrated
Overwhelmed that actually ended up doing a pretty mediocre job on all the platforms. Whereas when I went all-in just like on YouTube
It's been able to naturally just like you look back over here on LinkedIn guys
This is I have 54 new requests and I usually go in and I add all these people every single week
So like that's 54 and you can see most of these are all agents or real estate marketing agencies
Which is my target demographic. Okay. Now the last one I want to show you guys is a paid simple client acquisition funnel
So something very simple like this. Okay. It doesn't need to be crazy difficult. I like to go through and have white background
Not really a lot of images and also make sure I actually this was one of my big mistakes in the past
Not making this mobile responsive. You've got to make this mobile responsive back in the day when I was first starting
I had my webinar and it was converting terribly on mobile and I had no idea why but I was always working on my desktop
So I didn't know that when someone pulled up on mobile the text was huge
The call-to-action button was all the way down. They had to scroll for it even see it and it just wasn't mobile optimised
and so it was just
Terribly converting terribly, right?
So something very simple like this white background
black text something just simple button come in opt-in send a case study here and they basically opt-in to a
Free value video right here, okay
So this is a funnel that works extremely well, and this is about a 15 minute long video after about eight minutes
I have a button to pop up to go through and fill out an application
after they fill out the application they go through and schedule a phone call with my team and
That's it. I don't do anything out. This is like very simple. Very basic
But you don't want to go through and make this harder than it needs to be. All right
So anyway guys, I just want to jump back over here
This is the power of building an email estate like you want to go through and be able to build that email list
So that as you build this is it keeps growing and growing growing
Maybe you're only gonna have one percent of people actually buy your core offer right at the beginning
Okay, which is very typical one to one and a half to two percent of the leads for generating
It's usually how many people you actually get to buy
Okay, so if you go and you do 50 calls or 50 cold out reaches and you don't get a client
Well, guess what? You haven't done enough. Okay, don't get discouraged. It's just it's just numbers
It's a numbers game and that's how it works
And so you go through get the core offer, but if you only have one person buy out 100
well
you have nine and other people you can followup with massive value low ticket offers a month of recurring and
This is just money in the bank
Okay, so as far as building a six-figure agency in 2020 if you guys do this like and you stick with it
This is a hundred percent accurate Kay
But like I'm not trying to sell like crazy far-fetched dream of building a six-figure agency. You have to build an email list and
Like like I just said even if you go through and get a hundred people on that email list
Typically one person is gonna buy that core offer
Okay, if you're doing a great job actually getting on the phones, maybe get up to four to five percent
But those are kind of the numbers right there, right? So where most people fail is?
They stop three feet short of gold
Okay
they go through and then you 60 to 70 calls or outreach or whatever and
they don't they don't actually do enough work or spend them enough money on advertising to actually get a
Single result and so they stop they quit they're like, ah, this doesn't work. This is person's a scam or whatever and the truth is
You just haven't done enough work and I want to say at the very beginning if you do 60 to 70 cold outreaches cold calls
or anything like that more than likely you're gonna kind of suck at the beginning and so like you might even get worse than
1% conversion on those 100 beats
Okay
You might have to go through
200 something like that to be able to go through close your very first deal if you're brand new at this
But guess what?
that's what it takes and the more you do it the easier it gets and then you're able to build this email list at the
Point where you've got over a hundred thousand contacts on your email list and anytime you go watch a video anytime you do a promo
Have a month of recurrent whatever it is
You're just sitting pretty but it takes some time to go through and build up to that point, right?
So anyway guys, I hope this video was helpful. If you have any questions, I know I went through a fast
But I want to get as much value for you guys and as possible in a short amount of time
If you're branding here to the channel, my name is Jason Wardrop. Make sure you subscribe hit that notification bell
Also, if you found this video helpful, go ahead. Give it a thumbs up drop a comment down below
I respond to every single one of the comments with that said guys
Thank you so much for watching and I will see you in the next video