Pinterest versus Instagram! Knowing me as a Pinterest marketing expert you
probably might expect that Pinterest is going to win this comparison game but
the truth is that there can be no winner because everything will depend on your
type of business and your goals on the platform. Hi! I'm Anastasia of
AnastasiaBlogger.com I'm a Pinterest marketing expert and I publish new Pinterest tips
on this channel every Thursday. If you want to get more content like this video
from me hit the subscribe and don't forget the Bell button to get
notifications when my new videos go live. Let's first look at Pinterest and
Instagram from the bird eye view. So what are regular users, not marketers, what are
regular users doing on Pinterest? So on Pinterest, a user's intent is primarily
focused on the discovery and on curation of other users content, it's similar to a
search engine. Users can use Pinterest to search for specific content, products,
they can create visually appealing boards by pinning and grouping the
content they discovered. And what are regular users looking for on Instagram?
they're looking for a much more personal experience with the brands and with the
people they follow on Instagram the content which you share on this platform
should give you your audience an authentic view into your business or
your personal brand. On Instagram followers expect to see visual content
about you: your events, your personality as business and your human side. And what
is the outcome from your marketing efforts on Pinterest? On Pinterest, every
pin is a link to the source of that image. Usually it's an external website
that's why one of the common goals for businesses on Pinterest is generating
website traffic and using Pinterest as a search engine. What should marketers be
expecting to get from Instagram on the other hand? Instagram works best for
building a deeper connection with your audience and for growing a tribe of real
fans on Instagram you should be prepared as a business to communicate
with your audience even via direct messages. This doesn't happen on
Pinterest: people rarely even leave comments on pins. And sending a
private message on Pinterest is extremely rare. Another factor you
should consider when you're comparing these two platforms is the type of
audience you're getting. So, Instagram has more than 1 billion monthly active users
across the globe. Pinterest audience is currently at over
300 million monthly active users but the majority of this audience is in the
United States and unlike Instagram the majority of Pinterest users is about 80
percent of users happen to be women. So, Pinterest has the biggest gender
difference in comparison to every other social network out there and you have to
keep that in mind because not all the products or niches
will work equally well for female audience. So depending on your goals with
your platform you can see which one of them works the best for you. On Pinterest
as I mentioned all the pins can be linked to your blog, to your YouTube
videos, your landing pages, your e-commerce site etc. Basically
Pinterest is a traffic generating machine people find you on Pinterest but
they don't engage with you much on the platform itself. They will click through
to your external source and then you can convert as visitors on your side.
On Instagram, on the other hand, it's very hard to get users off the platform
Instagram doesn't give you many options to add your links it's basically just
the link in the profile bio and also links from stories but keep in mind that
stories are only available for accounts with over 10,000 followers and stories
alive for only 24 hours so any post or photo you published can only work for
you to drive traffic from Instagram for a maximum of 24 hours and then you have
to publish a new story to keep getting more clicks or you have to use ads on
Instagram on Pinterest you will link from a pin to your website and it can
stay on the platform for many years and it will consistently drive you traffic
another major difference between the platforms is that Pinterest works very
similarly to Google it's a visual search engine
the main user activity on Pinterest is searching for ideas and content curation
meaning that users are saving pins to their boards based on the similarity of
the topic so as a marketer or a business owner when you're trying to grow on
Pinterest you have to learn SEO search engine optimization basics and I have a
cool Pinterest SEO checklist to help you get started with it I will give you a
link to this checklist in the top right corner of the screen and in the
description below this video you can download it and use it on your computer
or you can even print it out. And even though Pinterest has certain features of
a social media platform overall it's very different from Instagram. The
fundamental difference for me is how these platforms are treating the
following numbers. Tt's really not so important on Pinterest to actively work
on growing your following numbers it doesn't matter that much if you have
10,000 followers or 50,000 on Pinterest what matters is your traffic volume from
this platform and how well keyworded are your pins and your boards and
your pin design. You can have significantly lower following numbers on
Pinterest than your competitors and you will still get higher reach and more
traffic to your website and I made another video with more details about
followers on Pinterest and why it's important to have maybe lower number of
followers but very high quality of followers meaning you need to grow your
account only with the followers who genuinely care about your content and
who will engage with your pins. I will give you a link to that video in the top
right corner and also in the description below this video and if you know a
little bit about Instagram it's very important there to grow your following
base and moreover it's also crucial to engage with your followers almost on the
one on one level in the comments and in the direct messages. Now let me try to
wrap up all of this information that I gave you in this video if you're trying
to reach as many people interested in your niche your products or services if
you are struggling to get more and visitors to your site then you
definitely need to focus on Pinterest and it will help you get targeted
traffic and if you are already getting traffic from somewhere else
if this task is not an issue for your business and if all you need now is to
establish a stronger connection between your brand and your followers your tribe
if you're working on building a personal brand as well then you should focus more
on Instagram because this platform will help you have a really strong bond with
your audience as you probably know by now I'm an expert in Pinterest marketing
so if you're trying to get as many eyes as possible on your website or your
business I'm the girl I have a free Pinterest Masterclass which will show
you how you can use Pinterest platform for drawing your online business and
getting more traffic to your website I will give you a link to it in the top
right corner and in the description below this video meanwhile you can check
more of my Pinterest tips here and there and if you found this video useful give
me a thumbs up comment below the video and I'll see you next week! Bye!