- One thing that I could definitely
look forward to doing as well is...
(mellow upbeat music)
I'm Ahmed Aftab Naqvi, co-founder and CEO Gozoop
and such a pleasure to meet Mel in the train.
- He just saw me on the train.
- I've been catching and consuming her content
for some time now.
- And he's got some advice for me,
and you know how I feel about feedback
which is like oh (beeping),
but I have a feeling this is gonna be incredible feedback
that's gonna help us hit the next level.
First of all, by the way, he started from zero
now has 350 employees, they're in four different countries,
he's an engineer by background
and he's built this massive marketing brand overseas,
and now he's got all the big boys
wanting to buy him out, but he's holding strong,
and they're building their own network,
so the fact that I have the gift of getting
to not only meet him, but get his outside, inside advice,
this is amazing.
Alright, so tell me.
- Sure, Mel, firstly a really important aspect
of content marketing is consistency.
Right, and I've been following your channels across
the different platforms and
I think consistency's something that
I'm used to now from her brand, as an audience,
but one thing that I could
definitely look forward to doing as well,
is possibly on a Monday or on a Wednesday,
expecting a format of content, right,
because there's a lot of content coming in,
and I know I get a lot of content,
but if I knew that on Friday evening
I'm gonna have an Ask Me Anything with you,
and I'm gonna have it every Friday--
- He's a real fan.
- Possibly your audience would love it even more.
- So what do you think the opportunity is at least,
well first of all, why do you follow me
and what do you get out of it?
- I, in fact, have been following you because
I was just fascinated to learn more about
how some of the influencers are creating content,
and what are the different types of content
being created in different packages,
so that's one subtle objective.
But beyond that with your content is inspiring, right,
and that made make me not unfollow you
and keep on coming back for me.
So that's the larger picture to that.
I saw a series of content which
really struck a chord with me.
- What was that?
- I think during the new year,
when the new year was starting, I think
the kind of content that you packaged and
shared with your audience I think it
really came from the heart.
There was lot of honesty in that.
And you know, as an audience,
you connected in a manner that the person is not
fluffing you, and not just trying to package
and sugarcoat an inspiring message.
Because the audience in social media is very smart.
And they see through it if you're just
trying to rip off some other content from someplace
and repackage it, right?
So very good part of what I see
in your content is genuineness.
I think it comes from the heart
and that's something that makes it
more and more social media friendly as such.
- But the consistency in terms of the
packaging of the content so that you're being,
you have expectations that are being met.
- Yeah, so if I open your Instagram page,
and not on my newsfeed,
and I just scroll through all the content,
can I see a kind of a pattern there?
- [Mel] No, you cannot.
- Okay.
(laughing)
Is it visually capturing me at that time?
Because it is more important from the perspective
of acquiring new followers.
A lot of them would actually first
go on your profile and that three seconds
that you have to capture the imagination
of a potential new follower is all it takes.
So I think that is something that possibly
you could do better.
You're already doing great, I think it can go to the next--
- Is that something you can help me with?
- Sure, of course.
That's something that I do for a living.
I would love to share some perspectives
and see how I could, you know,
make your already great content a tad bit better.
- Wow, I love it.
- Such a serendipity to meet you
and just bump into you on the train.
- See don't you believe in that though?
- Absolutely, totally.
- I totally believe in that too,
that the serendipity of those things and seeing the signs
and also having the courage to actually
just be like, "Um, you don't happen to
"be that crazy, nerdy lady that I follow, are you?"
(laughing)
- What are the odds of me coming from India
actually Babson to speak,
and going to New York and bumping into you.
- And sitting on a train.
- Incidentally on the same, opposite seat, right?
So the odds of it are...
- [Mel] Impossible.
- Very unlikely.
And I just feel that there is a huge power
in positive thinking and a lot what you start thinking
actually starts inspiring to your newer life.
Like why did I not meet anyone else but you?
- I totally believe in that,
and I also think that it's also both
the positive thinking and when you start to,
when you really start to allow yourself to think
around possibility, one of the things that
I think happen is there are parts of your brain
that open up that start looking
for ways to make it happen.
- Thank you so much.
- Oh my God, we're gonna definitely talk.
You gotta give me your card.
- Absolutely.
(mellow music)