- This video goes through a secret
on how you can make more money on YouTube
by using reviews and tutorials.
No matter what style of video that you create,
you can take advantage of this.
And we're gonna go through a few tips
on how you can dominate your reviews and your tutorials.
(ascending digital music)
Okay yes, I am not at home right now.
I'm actually climbing to the summit of Mt. Baldy,
just behind me, I just finished it,
working my way back down.
Thought this would be a great time to talk about this topic,
because tutorials and reviews are what helped
grow my channel to where it is today.
And because of those videos, I've been able to secure
funding to do some of my passion projects.
And right now I'm actually training
for one of those projects.
I teamed up with Nikon to basically create the film
that I want to create around climbing,
and around my passion, which is mountaineering.
So it's really awesome because I've been able
to take my YouTube channel and fund
the passion projects that I want to do.
So in this video I just want to talk about reviews
and tutorials and how they can basically work
with any channel and how you can make
your reviews and tutorials more interesting.
So they drive more watch time,
they drive more audience retention.
Which then means that your videos are gonna be pushed
further up in the search results,
and also have the opportunity
to basically become suggested videos.
All right, let me get off this mountain,
let's head back to my office,
and I'm gonna go through my secret
on how you can actually dominate tutorials and reviews.
All right we're back in the office,
that was an awesome hike.
But guys, if you're new here to this channel,
my name is Jeven Dovey.
I do film making tutorials, product reviews,
I also do YouTube training.
So guys, make sure you hit that subscribe button,
turn on those bell notifications.
(bell dings) So you don't miss
one of these tutorials.
Now this video's really gonna be diving into
how you do reviews and tutorials,
and really the secrets on how you get them
to rank in the search results so you get more people,
more views and all that.
Now the way that you make more money
by creating this content is that
you're bringing more people into your channel.
So when you bring more people into your channel,
you're all of a sudden gonna be able
to start getting more viewers,
which will give you more ad dollars.
But, beyond that, if you can show that you're driving
more traffic, and you're getting more interest
into your channel, you can start going after sponsors.
I'm able to create cool films,
I'm able to create reviews and tutorials,
and all of it can become sponsored by companies.
So adding this element into your channel,
no matter what size you are,
is gonna give you some more opportunities,
and more potential routes you can go down
to make more money with your channel.
Okay, so why reviews and tutorials?
Well, the reason that you want to put reviews
and tutorials on your channel,
is that that is search based content.
Google is a search engine.
So people come to YouTube to find answers to topics.
So if you're providing information
in the form of how-tos, or information in the form
of reviews where you actually give your opinion,
take someone through a product,
then people are going to find your videos.
And that's how you get those random people
just coming into your channel.
I'm sure there are some of you who have just
stumbled upon my channel just from this one video.
And that's what happens.
When you dominate search, people will start
clicking on your video.
So recently I created a tutorial with my buddy, Dee Nimmin,
and we did a video on how to start a YouTube channel
using your phone.
Now the search that I was going after
was how to start a YouTube channel.
High search volume, which means there's a lot
of people clicking into the search bar,
how to start a YouTube channel.
Now when you dive into my analytics,
this video specifically has already driven
over 1,100 people who have hit the subscribe button
after watching my video.
This is why you want to dominate the search.
You want to have these how-tos,
you want to have these reviews.
Anybody can create it for their channel.
Even if you're a vlog channel,
there are things that you don on your channel
that could transfer over to create
a tutorial or review.
You just have to think what is your target audience.
And this comes down to the basics of YouTube in general,
who is your target audience?
Now, a lot of people talk about your specific niche,
but I know a lot of people out there
are trying to figure out your path, where you want to go.
So instead of thinking like, I'm gonna create
this one style of video, I'm gonna go down this niche,
I want you more to think about what is your target audience,
who are the people on the other side of the camera?
Because once you can target a specific group of people,
then you're gonna be able to answer the question is,
what are they trying to learn?
Or what do they want to see reviews on?
That is what you're looking for.
So, if you know your target audience,
and you know what kind of products they're interested in,
and they fit your channel,
then do some experimenting with tutorials and reviews.
Start adding them into everything else that you're doing.
So say you're a van life person.
You're into doing the van life vlogs.
So if you're creating just vlogs around this style content,
think through, if somebody is interested
in the van life culture, what kind of tutorials
might they be interested in?
So, it might be how to set up this specific part
when you're in a van.
And there's gonna be a group of people
who are gonna look for that one video.
Now think through also reviews.
So what would someone be thinking about
putting in their van, that you might have in your van?
Now do a review around this.
I talked to my friends who are photographers
and film makers all the time,
and I always say, start with the gear that you have.
So if you're trying to create a film making
or photography channel, take every piece of gear
that you own and create reviews around all that.
Because you obviously use it for a reason,
so you have opinions around it,
and you obviously know how this gear works.
You don't have to be an expert on a topic to do a review.
You just have to come from an honest opinion,
something that people can actually relate to.
And being relatable is huge on YouTube.
If you can relate with the people on the other side
of the screen, and you can talk person to person,
then you're gonna dominate it.
Because people want to see reviews, tutorials,
and just content from other creators.
They don't want to be sold things,
but they want to get experience from the person
on the other side of the camera.
And then use that to make buying decisions of their own.
Okay, so you have an idea of what you're gonna create
for your channel,
something that's different than the content you're creating
that's gonna drive more people in.
Well, how do you make these?
So there's a few thing you should think about
when you're creating more engaging reviews and tutorials.
If I just sat here and just talked to you, that could work.
But if somebody's browsing through reviews
and they see one channel that just has a talking head,
but then they see this next channel
that has graphics and B Roll and added stuff
within that video, it's gonna be more engaging.
And people are gonna be more likely
to keep watching reviews and tutorials from that creator.
So for me there's a few things that I do
to really make my reviews and tutorials
a little more engaging.
And the first thing is B Roll.
And if you don't know what B Roll is,
then I'll put a link down on the description
to a video I did specifically on what is B Roll?
But at a very basic level, B Roll's basically
the footage that you put over this footage.
So this is me, this is my A Roll, this is my talking head.
But I might throw in some B Roll.
If I was talking about the mountains I was just climbing
I could put in some B Roll from that mountain.
So it makes it more engaging,
because now you're seeing the things that I'm talking about
rather than just me sitting here talking.
So when it comes to my reviews,
say I'm doing a review around a gimbal,
I'm gonna put in B Roll of that gimbal.
Whether it's footage from the actual gimbal,
like what it looks like when I'm shooting with it.
Or, footage of the gimbal itself.
And I try to layer in more B Roll,
because the more that you can cut in different shots,
different angles, different looks,
the more that people are gonna engaged.
Now I say this with caution,
because there is a way that you can use B Roll wrong.
And that is putting stuff in there that doesn't make sense.
So if you're throwing in a ton of B Roll,
but it doesn't have anything to do
with what you're talking about,
then you're gonna drive people away.
The key is finding those moments where it makes sense
to layer in some extra B Roll,
and shots and different things like that.
So that it either proves the point that you're talking about
or it just adds more to the audience
on the other side of the camera.
Now the second thing to create more engaging videos
is to layer in some graphics.
Now I used a lot of plug ins from Pixel Film Studios,
because it makes it super easy for me
to add in these graphics without doing
a whole lot of extra work.
A lot of it is just drag and drop,
a few simple clicks, and then you're able to add in
say like text, or I'm able to track an object.
And this is key.
When you can track an object,
you're creating some sort of visual interest
for the viewer on the other side of the screen.
So say I'm doing a gimbal.
Well if I stuck this arrow on the gimbal
when I'm talking about this specific thing
around the gimbal,
all of a sudden you're more engaged with the content.
Because I'm really driving your focus
through the video into the specific part.
Because of this little tracking that I did.
A little hack that gives you some more visual interest.
Now I just use this plug in from Pixel Film Studios
called Tracker 2.0, which basically you click a button
and it tracks the object,
and it's all done automatically.
Cool thing is I work with Pixel Film Studios,
so they gave me a code to give to you guys.
You can get 25% off this specific plug in,
the Tracker 2.0, and I'll put a link in the description
so you guys can check that out,
if this is something you want to add into
your reviews and tutorials.
So, B Roll, graphics, and the last thing
to really make your tutorials and reviews more engaging
is to punch in and out.
And you've been seeing me do this throughout this video.
Just that subtle movement of going in and out,
creates more visual interest.
If I'm just sitting here and I'm jump cutting
through the video, it's a little more boring than it is
if I'm punching in and out.
And that change in perspective,
even if it's just the same shot going in and out
creates more visual interest.
Visual interest is key to keeping people
watching your video,
which makes your audience retention go up,
makes your watch time go up,
and also gets YouTube to suggest your content more.
The more audience retention that you can build
with your video, the more you're gonna get recommended.
And also you're gonna get higher in the search,
which is the whole point of this video.
Get to the top of the search results,
so that people click on your video,
and then watch more of you video.
'Cause if you can get them to watch more of your video
and stay engaged through the video,
then that's gonna give the YouTube algorithms
the signal that this content actually keeps people
on the platform, and keeps them watching videos.
Which is what YouTube wants.
Okay, so let me go through my four secrets
on how you can actually dominate this search.
Now the first is this idea of timeless versus time specific.
And this is why I lumped reviews and tutorials
into one video.
The idea is that reviews, a lot of time,
are time specific.
Meaning that if a new camera came out
and I review this camera,
I'm gonna have a huge surge of traffic
around the time that the product came out.
And it's gonna die out over time,
because new products come out.
So matter what industry you're in,
you can really dominate getting that initial surge
of traffic by putting out a review
on new products that are coming out.
That's time specific.
Now timeless are those tutorials
that somebody could watch a year from now,
or two years from now and still be able
to get value out of it.
And the reason that you want to do both,
is that you want to have videos that over time
continually get views, and get new people into your channel.
And you also want to dominate the trends,
the things that are happening right now,
and get your channel up there in front of new people.
Be there's a lot of people searching a new product
when a new product comes out.
So a trick is to put both timeless
and time sensitive content on your channel.
And it do this all the time.
I'll flip back and forth between new products reviews
versus tutorials that are more of a general concept.
Something that someone can watch three years from now
and they'll still be able to get value out of that video.
Now my second secret is find those videos
that are above the line.
So when you're researching the other creators
in your niche, what you're looking for
is people's baseline.
So the average amount of views that creator's getting.
And then you're looking for videos
that are spiking on their channel.
And if that creator is doing something similar to you
and you're seeing this video, what it is
on this person's channel take off,
well that might be a good keyword for you to go around,
or a good topic.
And you're looking for this over and over,
just look through a ton of channels around your niche.
So if you were researching my channel,
and you were digging into kind of the content I'm creating,
you'd see that I have a baseline across my videos.
But if I have a video that hits around 100,000
then that obviously is a video
that is getting more attention.
And from there I'd look at the title
and the key words that they're using.
Obviously these titles and these key words,
are things that people are searching for right now.
And when you do this, you need to look for newer videos.
If you're looking at videos that are five years old,
well that's not gonna be as effective
as the videos that were created in the last year.
So time does matter when you're doing
this kind of research.
Now when it comes to older videos,
here's secret number three.
When you're doing your key word research
and you come across a key word that only has videos
in the top of the search,
that are two, three, four years old.
Well that's a huge opportunity for you
to dominate a key word.
So YouTube likes new content, they like fresh content.
When you're doing your research if you find these topics
where nobody's really making videos right now
about this topic, and their search volume.
Well guess what?
That's an opportunity for you to basically get
your video to rank number one.
You can get your videos to rank higher in the search results
because it's a new video around a key word
that's getting high search volume.
And bingo, right there are topics
that you should go after.
And that will really make your channel grow
when you're able to find those specific key words
that nobody has really tapped into recently.
Now secret number four is really coming down
to the way that you title your videos.
So if you're going after a specific key word,
and you notice that nobody has put that
as the first bit of their title
in the videos that are ranking,
well there's an opportunity for you
to jump ahead of everyone else.
So this video I created on how to start
a YouTube channel using your phone,
I was going after that key word,
how to start a YouTube channel.
Now this is a super competitive key word to go after.
However, not everyone that was ranking in this key word
was using that exact phrase, how to start a YouTube channel.
So I saw this as an opportunity for me
to actually use that exact key word phrase,
and actually get my video to rank.
It's not number one, but I also didn't expect it
to be number one, I just wanted to get
on the first page of results,
because this is such a high volume key word.
And like I said, that video has driven
a ton of subscribers to my channel.
But not only that, it has a ton of watch time.
And after it was posted for about a week,
it got bumped up in the rankings system,
and all of a sudden that video started taking off.
So now that video is growing even faster
than when I first posted it.
So when you're doing your key word research,
you want to find specific long tail key words,
where there's not a lot people actually using
that exact phrase for the first part of their title.
And that's an opportunity for you to jump up
in the ranking system.
All right guys, I'd love to know your thoughts.
Do you implement reviews and tutorials in your videos?
Or do you see this as an opportunity
to bring something new to your channel?
And guys, I got an awesome video coming out on Tuesday,
a new unreleased product that I know a ton
of you are gonna be interested in.
So make sure you have your notifications turned on
so you don't miss that video.
Guys that's it I'll see you on the next one.