- [Instructor] I'm gonna teach you three proven
persuasion tactics to get what you want
from your friends, family, boss, coworkers,
or from anybody you come across.
When you can persuade others, you can get
whatever you want.
You can get other people to do large favors for you.
You can get special treatment and free upgrades
in places like clubs, restaurants, or on airlines.
And you can make more sales and influence other people
to join your team or to work with you.
Not only that, life becomes easier.
Imagine if you could get anyone to do
whatever you asked anytime, anywhere.
How much easier would things be for you
never hear the words no again.
Well after you discover the three proven
persuasion tactics I'm about to reveal,
that might just become your reality.
Now before I reveal these three secret persuasion tactics,
you must promise, you will only use them for good, not evil.
These secrets are simple tricks you can use
to stop hearing no and start hearing yes more often.
After this video, you'll become a skilled persuader
and be able to influence anyone to say yes to you.
So if you're going to use this information for evil,
stop watching now.
If you're still here, I assume you're going to use
these secrets for good.
And these secrets I'm about to reveal aren't anything new.
You might have even heard of some of them already.
If you have, I encourage you to listen with an open mind.
You might learn something new.
With that said, we're going to start off
with very practical and easy to use persuasion tactics.
Then, we're going to get more advanced.
So let's get started.
The first secret is adding the word because
to any request you make.
The first persuasion tactic was proven by the
Harvard Social Psychologist, Ellen Langer.
What she discovered in one of her social experiments
is that people are more likely to do us a favor
if we provide a reason for asking.
In her experiment, she went to a library
where they had a photocopy machine
and she asked the people in line a favor.
She said, excuse me, I have five pages.
May I use the xerox machine because I'm in a rush.
94% of people let her skip ahead of them
when asked this question.
When she said excuse me, I have five pages.
May I use the xerox machine,
only 60% of the people complied.
She tried again, but this time she said,
excuse me, I have five pages.
May I use the xerox machine because I have to
make some copies, and 93% of people let her skip ahead.
This experiment proves that just by adding
the word because after ar request, you are significantly
more likely to get the other person to say yes,
even if the reason for asking is obvious.
This works because it gives people a reason to comply.
So from now on, when making a request or asking
for a favor, always add the word because
and give a reason for asking.
Next, rejection, then retreat or door in the face.
This proven persuasion tactic was developed
by some of the world's top psychologists and sales people.
The way this persuasion tactic works is by asking
a large request that you know won't get accepted.
Then once your initial request or offer is rejected,
ask for a reasonable request.
And it's much more likely to be accepted.
Here's an example, imagine a teenage boy is asking
his dad to stay out 'til 4AM.
The dad says no.
But then the kid asked to stay out until just midnight.
The dad is more likely to comply because he rejected
the first time.
Here's another example.
Imagine you're in a business negotiation.
Let's say you want three things from the person
you're negotiating with, but you are going to ask
for 10 things and they'll say no.
Then you'll say, how about five things.
They will say no again.
Then you say, fine, let's just settle for three.
Then you get the deal done.
This next technique is extremely powerful
and if done correctly, you'll become more likable,
you'll gain authority, and your ability
to influence others will skyrocket.
The next secret is called celebrity association.
When you are associated with celebrities,
you come across with more authority,
likability, and credibility.
Think about it, why do large brands hire celebrities
to be part of their commercials and why do sports wear
companies spend millions of dollars
to sponsor professional athletes?
It all comes down to trust and prestige.
Celebrities are usually seen as extremely
credible and trustworthy.
So anything a celebrity endorses instantly becomes
more credible and valuable, even if they're endorsing
a product or service outside their field.
For example, a pop star singer endorsing
a teeth whitening product by being in their commercial.
The teeth whitening product borrows credibility
and authority from the celebrity to get more people to buy.
People think this celebrity trusts this brand, so should I.
So how can you use this in your day to day life
to get what you want?
In conversation, or even in business deals,
you can quote or reveal the opinion of a celebrity
that supports what you said.
Even better if they look up to that celebrity.
That's why so many entrepreneurs quote moguls
like Steve Jobs, Warren Buffet, Bill Gates,
and so many more.
It's because they are borrowing credibility
and authority to backup what they are saying.
In the irrational mind of humans,
if a celebrity they look up to says something,
they will probably believe it.
And if they don't believe or agree with
what that celebrity is saying, they will rationalize it.
So make sure to use the opinions and associations
with celebrities in your daily life.
Maybe you're friend has a connection with a celebrity.
Or maybe you were able to produce results
for a celebrity with your product or service.
You can mention that in conversation or in your marketing
and use that credibility and positioning
to your advantage.
Now that was just three proven persuasion tactics,
but because you've made it this far into the video,
I'm gonna give you a bonus proven persuasion tactic.
The bonus proven persuasion tactic is called reciprocity.
This final persuasion tactic was proven
by Dr. Robert Cialdini,
a professor at Arizona State University.
The Hare Krishna used this tactic successfully
in the '70s in airports and train stations
where they would give a small gift such as a flower
or book to a passer by and not accept a gift back
if they didn't want it.
Because of this the passer by feels compelled
to make a donation because they received something first.
This method was so effective at getting donations
that airports and train stations had to restrict
the areas that these people could solicit.
And they had to have signs that tell people
that the Krishnas are soliciting there.
That's the power of reciprocity.
And think about the Godfather.
He did a favor for a bunch of people,
and now those people owe him.
Whenever he needs something done he can ask
those people they will feel obligated to return the favor.
That's the power of reciprocity.
So if you want someone to do something for you,
give them a gift or do something for them first.
So when a time comes that you need a favor,
they will feel obligated to obey your command.
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