So you've heard that a lot of photographers have been having success
with Facebook ads to get all booked up for the year and you wanted to try it
yourself right? But how does it even work? can it actually help you to get booked?
Stick around!
As we get into it, let's be clear as to what the goal is.
Is it to learn about Facebook Ads? no it's not it's to get booked as a
photographer and we're going to use Facebook Ads to generate those leads!
Which you can then turn into your customers. But what makes a client actually book you?
We're going to look at two scenarios here. The first one is when you are
already a well-known photographer ...you're famous and the clients that want to book you...
...money's not a problem for them and they're booking you to be associated
with your brand. Let's say Jonathan Silochan was a famous photographer...
...Is he? ...let's say somebody was booking Jonathan in this scenario. It doesn't
matter too much the price that he charges because at this point in
his career, he's already a high ticket photographer and that client wants to
say that Jonathan did their wedding@ obviously, Jonathan should be a good
photographer at this point and have quality work! But that is not the
scenario we're looking at here today. Because if you're already a famous
photographer, you might not be looking at this video...
but if you are one ...continue looking! The second scenario is what we'll be
focusing on a little bit more in this video where I think you might be.
Not a whole lot of people know who you are yet and you have to do some convincing to
get them to hire you you have to spend some time focusing on getting them to
know who you are, why you would be the right person for the job.
To even expand on that, for them to see you more as the right fit for them.
But how is this all possible? I understand it's a tough situation to be in and how do
you actually compete when there's so much photographers out there already.
my experience is that there are a couple things that you can do to significantly
help the process from going almost unknown to getting hired. This simple
method is what I used to get all booked up in the early stages of my photography
journey as well as a lot of other photographers that I worked with ...
They implemented this method and they saw a lot of success. I know I said that
there's a couple of things that you could do ...but I actually meant three things.
I guess that's a few! Okay, so the first thing is your portfolio. Wait! I know what
you're thinking ...if you had a portfolio ...if you had a good one, you mightn't even be
looking at this video! ...Please keep looking ...your portfolio ...of course, right...
there's the first thing that somebody would see and what they'll be looking at
is the quality. Make sure that you have good quality work ...even if it's just
one or two things up there even if it's just a few pictures it has to be good
quality. If you're not good, then go get better! Get better at shooting and
post-production! Next thing is variety. what do I mean by when I say variety?
Think about somebody that wants to book you as their photographer for wedding.
What if they go on your portfolio and having a look and what they see is some really
nice pictures of this couple holding hands and looking at each other and they
really like that picture! but then they scroll and they see a
next couple ...and they're holding hands and looking at each other in their eyes
then they continue scrolling and they see a next couple holding hands and
looking at each other ...I don't think they're gonna be hiring you just to come
in for that one picture, right? you want to make sure that you have several of
the key shots in your portfolio. If you want to learn more about how you can go
ahead creating that initial portfolio when you didn't really have much clients
before, you can click this video right here where I speak into a little bit more detail as
to how we can go about choosing the pictures and recreating them.
You see, when you have that level of quality as well as a variety of the images you're
giving the potential clients a lot more confidence in that decision knowing that
you would be able to handle the day well and that you know what you're doing.
The next thing is the meeting! Here's where you could start breaking down the
barrier and build some rapport and trust. I see some photographers out there who are
fairly early in the industry and trying to book clients without having to meet them.
I don't see that as something really beneficial because there's so much
things you can learn in a one-on-one meeting or one-or-two
meeting. Where you really get to build that relationship and get to understand more
what they like and even more important, what they don't like! That an interaction of
having to meet a prospect and convert them from an interested party to
becoming your client and you're missing out if you don't have a focus on that
particular part of the process! Next up to help this process is for them to
experience you as a photographer. you see, you want them to get more comfortable
with you as their photographer for the big day and how you can achieve that is
by getting them into a simpler type of shoot, something that they don't have to
think too much about. You want to get them into a little bit easier type of
shoot something that is not too much of a hard decision to make.
Let's say you do an engagement shoot (a couple shoot) with them. They now become more
familiar with you and they know the kind of work that you do, the experience that
you provide ...And to build on that, they would then be an existing client
which would then make it easier to transition from a simple photo shoot to
something that is a little bit more elaborate and something that costs more
money. You also get the opportunity here to build more trust. You see if the
experience was good and they were really pleased with everything that you had to
offer then even more trust is earned! But how do we actually get them to do all of
those things? Or even one? So essentially somebody is more likely
to book you if they went through all of these stages from seeing your portfolio,
seeing what you have to offer, meeting with you and then experiencing you as a
photographer. Now if you thought this video was helpful, I want you to type
"YES" in the comments and that will let me know that to make more videos along
these lines. OR if you want more details, let me know that as well! I'll see you in
the next video!