- I'm from New York.
I literally just got out of the elevator, that's weird.
(mumbling)
That's so funny.
Well it's only the article I think that came out yet.
You ready?
- [Man] Yeah.
- Alright we're gonna reenact, guys,
Babin did a terrible job, didn't capture this.
Sid, they've got one basic job.
I'm not wrong, right?
Like it's like, hey, you film me.
Now I know I transitioned from another room.
But nonetheless, these guys were like,
"Hey, did you hear about the Facebook baseball game?"
And I was like making pretend that I didn't,
I was like, made them look at my Twitter account,
'cause I tweeted it a minute earlier.
It was pretty much the greatest moment of my day.
Thank you.
("Grind Mode" by JKMK)
How's it going, bro?
- [Franke] Good, man.
Thank you for seeing me.
- Of course, no worries man.
- So I had, you know, obviously,
you're all over the internet,
so I've seen you somewhere.
But honestly, I never like really looked into you.
- I totally get it.
- And I went to Columbia, because I needed inspiration.
- Columbia the country?
- The country.
- Keep going.
- And I love Latin music, I love the energy of Latin music.
And I was out there and I was hanging out with these girls
and they kept saying put on Nicky Jam, put on Nicky Jam,
and I'm like who the fuck is this guy, Nicky Jam.
So they played, the song actually came out.
I was like, oh shit, this is hot, alright.
So then I started looking into this dude,
I'm like what's making all these girls go crazy for him,
and then I stumbled across--
- Our interview with him.
- Yeah, your interview and I'm like, damn.
Then I started looking into him more.
Then I remember wait a minute, this is (mumbling),
he worked for you, I'm like, I need to meet this guy.
- That's cool.
- Because I watched the interview and I was like,
man, he's saying some legit shit.
- I appreciate it, man.
- I took a trip to Cuba.
I've always had a--
- Connection.
- To like Spanish culture.
I went to Cuba specifically because
there was no cell phone service in Cuba.
Like you can't text, you gotta be in the hotel or something.
I had this little burner phone
that I was riding around Cuba with.
And I was there for a month by myself.
Just driving around, talking to myself.
Like, I'm unhappy, what am I doing with my life?
Like what am I doing for the rest of my life?
Like I need to marry something right now
that I'm gonna do forever.
And I've been playing the piano since I was 10,
I wrote an album when I was 16 years old.
It was at that point I'm like,
I'm just gonna spend every fucking minute that I have
just learning everything there is about music.
'Cause I've always had this talent.
I've always been able to play and sing and whatever.
But I'm like I'm gonna really refine it and master it.
And I'm still in that process.
- It's funny, the whole time you've been talking,
I'm like this kid's gonna make an impact,
'cause he's gonna do the music thing, it's gonna work,
he's gonna become big, and then he's gonna wake up at 33,
and he's gonna be like, "What the fuck now?"
- Yo, and I need to go through it to wake up.
- 100%.
But you already know that's exactly what's gonna happen.
- I don't know.
- I'm telling you right now I know.
- I don't think anything is gonna happen.
- You know that's gonna happen.
Obviously you could die from a heart attack,
but I think--
- Right, right now--
- I think, but the reason I'm
pushing you on this a little bit,
it's an important thing to know.
I get at 24, and even just humility which is usually,
what people don't understand is
humility's usually the answer to why someone's successful.
I just think it's interesting to calibrate
that self belief as well, but never letting it
actually have more energy than the humility,
but not letting it have less either.
'Cause the truth is the only thing
that is actually meaningful.
And so it could be, like I truthfully believe
I'm gonna be unbelievably impactful on the human race,
both from my selfish and selfless acts.
One could consume that and be like,
"What a fucking, what?"
Like, cool, but if it's my truth,
I can't not say it because then you're sandbagging.
And sandbagging is also, you see where I'm going?
- Absolutely.
- More importantly, if you start,
a guy that's willing to fucking ride a bike
and walk on beaches for a month in Cuba
to talk to himself is an interesting character
and a good one, meaning, it's crazy
how much I talk to myself.
I talk to myself more than I do anything else,
even when I'm not talking to, I'm basically doing it now.
I'm always in my shit.
- Absolutely.
- Self awareness, right?
I just think it's important for you to be okay
with sometimes having a conversation with yourself
that looks like this, "When I'm one of the biggest artists
"on Spotify in seven years, and touring and this and that,
"when I wake up in my parents' home,
"or in a hotel in Costa Rica, or in New York City or LA,
"when I wake up and say,
"'Oh shit, I have that feeling again,'
that's awesome, not bad."
- Absolutely.
And I think I've evolved already through so many lives
from the time I was like 16 years old,
that seems only inevitable.
Hey, it's nice to meet you.
- My guy, nice meeting you, man.
We'll get connected.
Babin, you should join us,
so let's make it a trip that you're out with me.
I'll see you soon.
Hello, man.
- Hello, how are you?
- I'm well.
- Good, good, good.
So just a quick preview on this call.
- We're gonna put music over this vlog
but like that secret wine project,
show a little clip from back in the day
for everybody who's just catching it.
(laughing)
(mumbling)
- [Man] So I wanted to see if we have a--
- [Man] I fuck with sheep heavy.
- [Man] Back in the day.
- Back in the day three weeks ago.
I wanna go through the full transition there,
you can stop right there.
I want you to go through the full transition of like,
I wanna do some of that stuff.
I wanna show people the utter lack of no stopping,
I think it's kinda interesting.
Maybe you can hack with that for the episode you work on.
I don't think people understand.
Because I didn't, I didn't realize people actually
take these big breaks in between things.
That's what you normals do.
- What do I do?
- You take a break.
You have a meeting and then you like,
I don't know, you take 15 minutes before your next thing.
- Yeah, I mean I...
- Sure.
- Chat about it.
- Yeah, or like gonna reminisce
about the meeting you just had.
Right, Lev?
- I don't have 40 meetings in my day.
- Right, you do not have 40 meetings in your day.
("Grind Mode" by JKMK)
Hello.
(mumbling)
Fucking Christ.
- Nice to meet you, I'm Alexa.
- Hi Alexa, how are you?
Alexa, that's gonna be fucking.
(laughing)
You're gonna be dealing with that
for the rest of your fucking life.
(laughing)
- I know.
- I agree.
Thanks for coming, how's it going so far?
- Fantastic.
- You filmed some shit outside
when I walked in this morning.
- Little bit, yeah.
- Yeah, saw that.
That was the dude that filmed you, right?
Yeah, I saw that.
I was like that dude's, some dude's like filming
outside our office, I'm like
he's definitely here for 4Ds.
(laughing)
Cool.
So why don't you guys go around and
just tell me your name,
which, oh now we have name,
you guys area really leveling up this 4Ds shit,
there's name tags, I'm impressed.
And give me like a brief sense of
what your business is about, and then we'll go
back around to do one on one questions
and we're gonna take advantage of it.
- Alright.
- Brand is everything, right?
Which is why the answer to his question is really Facebook
if you give a fuck about three years from now
not 12 months from now.
If you work at a big corporation
or a midsized paper or if you're short term thinking,
you're gonna spend the $14 a lead on Google.
If you're smart and you think your kids
are gonna run your hotel because you want it
to be in the family forever, you're gonna make
as much content that's valuable to people as possible,
and create the right accommodations,
because that's the only thing that supersedes transaction.
The only thing that supersedes transaction is brand.
Not super complicated.
Always, the risk of making a $50,000 video
that becomes Dollar Shave Club or Where's the Beef
or Just Do It is always the answer.
It's just hard.
What if you go O for five?
You just spent $250,000 making five videos
that nobody gives a fuck about.
You can't do that on Google Adwords.
Because even if you pay $29 a lead,
better than, you know what I mean?
That's why people lose.
They make the short term decision
because the short term decision has no risk.
You're taking my opinion from when the book came out.
Have you looked at my last 60 posts on Instagram?
I'm either zero or five max.
- There we go.
- This is the most dangerous,
this is why I hate writing books.
This is why I keep telling people, fuck,
I day trade attention.
I literally, I will never give better advice
than to watch what I do.
You go look at my last 70 fucking posts on Instagram
right now, I don't have hashtags.
But when I was doing it,
that was the right thing to do.
I'm being serious, I don't know what else to say.
Got it?
That's why this game is so tough.
This is why I changed it to day trading attention.
It's day trading.
I don't know how they, I don't know
day trading super well, I don't know how
people bought stocks back in the day,
but here's what I know, it's faster now.
Like I don't know, literally my opinion on Snapchat
could change tonight.
Right.
Listen, do you remember,
I call this the high school party rule.
Haven't used this one in a while.
Babin, you never heard this, have you?
I think this is the most interesting move in
high school culture, if you are a mid-tier popular person,
you can't be the coolest, and you can't be a nerd
and off the grid, you have to be somewhere,
I would call it lower middle class is the prime spot.
Like in the rank of 300 coolest kids in your class,
you are 200.
You're below the middle.
If you're lucky enough that your parents don't give a fuck
or travel too much, or something else in your environment,
if you are able to somewhere between sophomore
and junior year of high school, host the party,
and get everybody to come to your house
and shit on your house, but you held it,
you go from 200 to 92, to 13.
If you look at every high school,
if you think back to your high school,
the person that was not necessarily built to be popular
freshman year, who hacked the system,
was the one that realized that if they hosted the party
it would elevate their brand within the ecosystem.
The high school party rule.
That's what I want you to do as a media company.
If you're hosting the podcast in a very small niche
and you're the host, and you're reaching out
and saying, "Hey, Rick, number one successful
"commercial real estate personality in all of Texas,
"I'd love for you to be a guest on my show."
They're like, "Oh, shit."
Got it?
- Yeah.
- Whoever can host the party first wins the land grab.
Alright, I gotta do this call, right?
I'll be back, I'll be back.
Thanks guys, I'll be back.
(clattering)
- Awesome (mumbling), thank you.
I really appreciate it.
- Let's do it.
- Alright, what's up everybody,
and welcome to the #CelebrateColumbus show,
my name is Josh Burnette, and this guy
doesn't need any introduction in the whole world,
but just in case in Columbus,
if you haven't heard me talking about him all the time,
this is my hero, this is the guy who inspired
the #CelebrateColumbus show, because of the
#AskGaryVee show.
This is our 100th episode, this is a big freaking deal.
I really want to help our city become
known as the best place to live, work, and raise a family
in Indiana, how would you do that in a social and voice...
- In the way that I inspired you to do this show,
you need to inspire everybody to just vlog
and storytell about how amazing your town is.
I don't know what else to tell you.
If you can get 10% of the Columbus residents
to flat out just
tell how great their floral shop is,
how great their backyard is, interview the principal,
it will just work.
So it's less about what should they do,
it's more about can you get momentum
to inspire everybody to do what you're doing.
Got it?
In there way.
- I want it to not just be a show,
but I want it to be a channel.
- I get it.
- On Facebook.
- They need to produce, you've gotta get people
comfortable with producing content
who don't think of themselves as content producers.
Karen right now doesn't think she's
a director like Steven Spielberg,
but she has this, and she could just be like,
"Look how good this garden is."
There's so much.
("Grind Mode" by JKMK)
- Thank you so much, that is our 100th episode,
Celebrate Columbus show.
- [Gary] See ya soon.
Where am I going?
- We're going upstairs.
Actually a really cool space.
- Yeah, I heard.
- It's just two brothers.
- Yep.
(mumbling)
- [Alexander] Gary, what's up, baby?
- What's up, my man?
- How are you, man?
- How are you?
- Good, good, good.
- What's up, my man?
(mumbling)
How are you?
Such a pleasure.
- Doing good.
(mumbling)
- Good, good man.
Smells fucking fresh in here.
Smells good.
This is great, man.
How long you guys been in this space?
- [Man] About six years.
- [Alexander] Six years.
- [Man] Six, seven years.
(mumbling)
- It's really nice.
It's real cool.
You mean your guys career,
like what was happening with you guys?
(mumbling)
I love this shit.
You know, honestly, the origin story is so important.
- So before we took over here,
this was owned by two other guys.
- Interesting.
- So I started here as an intern.
- Really?
- Yeah, 'cause I fell in love with everything
that was going on here (mumbling)
I wanted to be, I wanted to learn.
So I was like you know what,
I'm gonna leave my job, I'm gonna learn this and dive in.
Dived in and I crushed it in my first two months.
They got rid of two people to hire me
as basically an apprentice.
So I really started learning under the tailors,
learning under, you know, Martin Greenfield,
and different, Leonard Logsdail,
different tailors in New York City.
Really starting to understand the craft.
So to make a long story short,
I built clientele, really got a lot of people
who respected me and understood my eye,
had an opportunity in 2016 to take over, and--
- The original guys were ready to do something else?
- Yeah.
Kind of ready to do something else.
Opportunity presented itself.
Now we're all about--
- Striking when the, yeah, agree with you more.
- Because we have this cool thing that's like--
- What about a pod, what about becoming a media company?
What about my thesis?
- [Man] I love that concept.
- That's the right concept for you.
If you're not gonna go the attention route,
and I have empathy for that,
but you know what's funny about me, I'm a tool belt.
I'm like, it's a wrench, you're like,
"Ah," I'm like cool, I don't give a fuck, here's a hammer.
(laughing)
To me that's why every conversation's easy for me,
'cause it's just a tool belt.
I'm like cool, cool, next.
(mellow music)
(laughing)
(clapping)
Action, baby.
- I like it, I like it, I like it.
- Alright, we'll be in touch.
- Thank you, thank you.
- Alright, I'll see you guys later.
- [Man] Alright, have a good one.
(rustling)
- Good day, three more meetings, going to
one of those private films where you can't film,
so we'll see those, see ya.