One of the most important things for any business in the world
is the branding of the business.
It helps in many different aspects of the business, in aspects of
returning customers, prices that you can increase and even how many people will
find your business on eBay or Google search results.
In this video I will show you
exactly how to brand your eBay store at the right way
and I will show you eight
different methods to do that right and they will also explain you why it's so
important to do that and how to do that with really cheap prices and without
spending a lot of money.
Short intro and we're starting.
Hello everybody! So in this video I want to talk with you about branding one of the
most important things for any business.
I don't know why eBay sellers are
missing this part and why they don't do that when it's so easy and so time effective.
It's so important to waste this small amount of time and really
really small amount of money to improve the branding of your store because it
will improve your store so much.
I want to show you in this video how to do that
right but first let's talk about the effect of the branding of your store.
So, first of all branding of your store will bring you more returning customers all
of us know that one of the best sells is a sell for a returning
customer it's the cheapest customers that we can get to our business so if
the customer we remember the name of our store next time when they will find our
stores somewhere in Google on eBay or even they would just remember it from
your visit card or something like that.
They will go and buy from your store
instead of your competitors.
It's the first reason why we would brand our eBay store.
The second reason is because it will rank us higher on eBay search
results because when people are knowing us better,
if someone knows us better
they will click on our listing and then eBay will understand that people are
already searching for our brand and our store instead of our competitors.
So, it will rank us higher
and we will get more sales.
The last thing here and one of the
most important things is the pricing if our store is branded we can price our
products much higher.
We can put higher prices make more profits because people
already know us and understand that this store is a professional store and
this company we want to deal with them because they give us great customer
support and different aspects that will help us to increase the prices and will help
people to trust us and buy from us.
So, let's jump into the eight methods how to brand our eBay stores.
Step number one, the template of our listings so this one
is I guess that most of you know what I'm talking about but i will go over it
shortly because this one is critical. I just opened the random product on eBay
and what we can see here for example
that we don't really see here something
branded or any beautiful template.
So, that's a bad example of how it should
look like but let's write here i don't know a toy for example
just to find
something which looks better than what we just saw.
This one also a bad one.
As I said before I don't know why people don't spend enough attention to this but
templates are critical for your store so let's jump and see how we can improve
this thing and really put a good template for our store.
What will I do is
I will go to fiverr.
I will write here template for those of you who don't know
that fiverr is a marketplace where it can just have someone to do a specific job
for you and here we can see a lot of different offers that just add the
word eBay here.
And we can see here different professionals who offer to
build a template for us.
I wouldn't choose someone cheap but I would choose
someone by the amount of their feedbacks.
We also can give some recommendations
which you can find on our blog post that I will attach below this video.
So what, we see here is different people who just offer different templates,
just go there
and you will find someone can build a great template for you.
Mostly the prices will
go between 20 dollars to up to maybe 50, 60 dollars per template
but I will really
I would really go for something which is around $20.
Build one template for myself
and then stick with this one.
Before we do the template I would really recommend
you to also create a logo for your store which can also be done on this side.
So, if we cover the logo and the eBay template we already have two things that
are specific to our store and we really make us different than our competitors.
So, eBay template and we can also write eBay logo or store logo or anything like
that on Fiverr and just find someone pay him and create something branded
for ourself.
After we create the logo and the template
We should also create the cover for our store.
So, if I go to any store here on eBay,
I click on it.
Here at the top we will
see this banner this banner is also something that should be branded and you
can also find it on Fiverr,
so I wouldn't order from the same person, the logo, the
banner and the template and you can even discuss with them for a better pricing
for this type of job.
So after we have these three elements in case of designs
we already ready and we can already start and adding them to our store.
So, after that we will see something which is which will be much more beautiful here.
You will see here a store logo banner and if we go to any of our
templates or of our listings, we will see there the right template.
By the way,
if you bought the template, most of the service providers on fiverr already know
AutoDS,
so just give them your login details to AutoDS. You can even
give them an access of the VA
and then tell them to edit template for you in
the system.
All what they need to do is to go to uploader
add new template and
most of them will already know how to use our template builder and integrate
the template for you in the system
and in this way you will not even
spend time of integrating the template because they will do that for you.
So now let's jump to the branding trick number three
and this is the third thing
that is really important for us and this is the description here
so you have the logo banner template.
Now, we need to explain who are we
and what is this story about.
So, I would write here something which we really go to the heart of our buyers
and explain them why this store is so
important for us.
Why they will get the
best customer experience with you if they work with you.
For example, this is a
store of my entire family and all of us managing this store together
to provide the best service for you
because that's what we love and that's what we are
making the living from.
And this will really give the confidence to your
buyers to buy specifically from you.
Because think about yourself, from whom
would you buy from someone like this seller who just writes a based in China
his tour name and that's all or from someone who writes they're really
something specific which is really unique for them
and you really feel that
you're dealing with a real person who cares about you.
So this is something
that is critical when we covered all this stuff.
We can jump into the next step.
The next step and this is the tip number four for branding your eBay
dropshipping store and this is the gift message.
When you dropship from Amazon,
Aliexpress, Walmart, or any other supplier you have an option in your order to add a
gift message. Now if you think about that
this is our time to give our customer
another reminder that we are the person who sends him,
who send at him the product
and now they will be happy because they got the product.
Now, mostly if you do
dropshipping from Amazon for example
they will be in this moment super happy
to get the product fast and then they will remember your brand
as something good.
Now, let's see how it works if you go to Amazon or Walmart or
any supplier when you make the order, in the last step you just put the gift message.
If you work with automated orders in AutoDS you just
need to go to all those processor
click the edit button and then choose here the
gift message and write here
"thanks from buying from us" and remind them the name
of your store.
For example, thanks for buying from us Lee Kohl's store we wish
you to enjoy the product
or anything like that but remember to remind them
from whom they bought the product.
So, if you add the gift message it's another
opportunity for you to remind them that
hey we gave you the product please
remember us and also we can write here
"please leave us a feedback on our eBay store"
just for example.
Then, they will also remind that they need to go and
give you something nice back
because it's important for you.
I would even
spend more time in the copy of this message so I can write there something
like it's really important for us
it will change our life if you put a
positive feedback for us.
Step number five in branding our eBay store.
So, branding is not only about texts
and about images or templates or a cover picture.
Branding starts and finishes with customer support,
same as we do in AutoDS
and we always focus in giving the best customer support that's
important for any business.
Same for eBay store and eBay also values this a lot
maybe you heard a lot about people who got suspended on eBay.
Now mostly the reason
is just bad customer support
but it's also very important for branding.
So, to give the best customer support
you need to create templates for messages for yourself.
Templates that really had some copywriting something which will
really be written with a good language,
good English and will be clear for your
customers and show that you're a professional shop.
If you work with
AutoDS customer support system,
you can integrate their messages template
templates for messages and then with the click of a button
send it to your customers.
So that's what I would recommend to you.
Go to customer service
click on view and reply
and then here in the bottom you can add messages templates.
When you add the messages templates here make sure that for the
signature of any message
you use your store name. For example things and then
your store name.
Also remember always to to contact the buyer using their name so
to do that what you need to do
is just to put full by your name here and then with
the click of a button AutoDS will use the name of the buyer
when you send this message.
So, this is something which is really critical and I
really recommend you to spend a lot of time
and a lot of effort and focus on
improving your customer support.
If you do a good customer support, the customers
will remember you and this will also affect and improve your branding.
Tip number six.
Always stay in the mind of your customers again same as we did with
a gift message.
If you work manually, remember to send follow-up messages to
your customers "hey I already sent your product it's on the way to you and we
arrive within X time"
or hey here is your tracking number,
you can follow it here
you can track your tracking number here.
And in the end the third message
will be- hey I know that you already got your product,
I hope that your happy with the product
and the service that you've got please leave us a positive feedback.
Positive feedbacks for sure will also improve your branding and your
eBay stock.
How to do that automatically if you use AutoDS?
Go to the monitors page
then go to all those processor and then
just click here messages to buyers
choose the messages that you want to send to your buyers automatically and it
will be sent to your customers.
The next tip step here is the tip number seven-
Watermarks
You want to make your images look also as part of your brand so when
you list products to eBay
make sure that you add there a small watermark that chose
people that this is your store.
This is something that will not make a
huge difference but all together will make the big difference. If you work
using AutoDS go to settings just add a watermark here
upload the picture and that's all.
After that for any of your products you can
with a click of a button add this watermark to all your pictures and
that's all. This is really highly recommended and it will make your photos
and pictures look different from all of your competitors.
It will increase the
chance that people will click on your listing
and for sure you also improve
your branding.
The last thing and this is the eight step to brand your eBay store
and this is the social media.
We wrote about it on a blog post about branding
which you can also read and we already talked about what I said in this
video in this blog post,
and this is the social media.
You can read eBay's faq
about using social media but shortly what I recommended to do is to create
Instagram, Facebook, Pinterest pages for your eBay store
and list there your top products.
Share some information about your store.
Share some information about the products that you display in store in this social media.
Now it's not something that within one day
we will get a lot of followers
a lot of traffic to your store from this social media.
But after some time, if you
really put effort in this and put focus on improving your social media networks
for your eBay store.
First, you will get assets
you will get assets that will
which will stand with you for the long term.
It will help you if you create
more stores for example if right now you have only eBay store
but soon you will
also open a ecommerce store, Shopify store, or Amazon store.
It will still stay with you
and will be part of your brand.
It also gives much more confidence to your
buyers to buy from you when they see that this is a real brand that has some
networks and some more channels
where they can follow you and learn more about you.
I really recommend you to take all these eight tips that we already talked about.
Let's go over them really quickly
and see what we talked about.
So we talked about templates,
we talked about the logo and the cover,
we talked about the store description,
the gift messages,
the customer service which is super
important custom messages to buyers
and the watermark with social media and all
these together will give huge results
and you will see a huge increase in
your sales for the over time.
What I recommend you to do is just go to the
orders page in AutoDS
X folder the orders and check in Google sheets or
Excel in your computer
how many returning customers you see right now.
After that, two months after you branded your store,
check this again and you
will see a significant change in the amount of a returning customers
that you see in your store.
I hope that you like this video, don't forget to
subscribe to our YouTube channel,
share anything that you would like to know
about dropshipping in the comment section.
Like this video and share it
with other eBay sellers and dropshippers.
See you in the next videos.
Bye, bye!