Even people in their lives that have dreams
and these things and they're going to their nine to fives
and they want an uproar, they want a ruckus,
they wanna change their situation
but they're scared to do it.
In order to do something like that,
it's like going to war with yourself with your old habits
whenever things get to the norm,
I'm good about trying to change or shift
in my own culture for a better me.
I got the pleasure of working with this upcoming artist
slash producer named, Crispin.
It was a very easy concept,
what can I stir up in my own community that needs change.
I had a song that that that got put on called 'Get Up',
and it was put on for the world tournament for Fortnite.
But this one was definitely different
because not only was it in the trailer
but it was in your first launch.
These things are things I'm not accustomed to
but at the same time you know,
I can't rap about wanting an uproar
and now my life may change up and not welcome it.
You know I asked for this in my lyrics,
this is what I'm talking about.
So here I am, you know, here at Genius.
You know we're having conversations now about things
that we thought we overcame.
It's just that idea of the political climate
needs to be addressed so that we,
I'm fine saying yeah, you know this is something
that's really happening I'm not covering it up,
not doing the Fox or the CNN thing,
let's just talk about the real facts.
This is what it looks like.
You have to be willing to take take on
whatever the challenge is,
like a war mentality like I'm going in
and I'm not gonna finish,
I'm not gonna stop until my goal is accomplished.
So that's the idea no matter what it is you're facing.
Gandhi with you know the whole country rioting,
said I'm not gonna stop, I'm not gonna eat
until you guys stop.
I'm willing to put my life on the line.
Martin Luther King willing to go to prison
for a certain amount of time
so many different you know activists
that are willing to take a step
and it was more about a bigger picture,
it wasn't just about themselves.
I've always thought that, that's the role as a man
you play but even as a human being
if you have a passion
or something that you're passionate about
or just love you should be willing to do whatever it takes.
Kinda going against the grain is needed
you know we needed Harriet Tubman to get out of slavery,
you know we needed these voice boxes for civil rights
cause that's what they turn into,
the civil rights movement had died off
and then hip hop came in with the new civil rights voice.
I don't know being Jamaican, like I have a Jamaican heritage
the idea of ruckus itself just seemed
like a better word for me to say,
you know it's more relevant to my culture.
When we came up with that particular word
I was like we're starting a ruckus, ruck--
some people ask me what did ruck,
they didn't even they've never heard of the word ruckus
which I think is strange but I get it.
I think that's one of the reasons why
you know even marriages break up cause there's complacency.
There they get used to you know seeing each other everyday
and now nobody's pushing the initiative to buy roses
you know, you stop dating your wife
she's gonna date someone else.
You know unfortunately that's the truth.
Complacency is a killer like I just think you get caught up
doing the same thing day and day and day in and day out.
That thing gets taken away from you and you're suicidal,
so you have to be able to push past.
You know whatever that is for you.
With words you can cut people down
even on social media there's kids
that get bullied based on words.
When you think about growing up without that
it wasn't that big a deal like who would care
if you got a letter with some words on it
but now that's, that's life and death.
You know, you can encourage someone
as quickly as you can discourage them.
So words are important.
The idea of hunger is you know it's, it looks,
it's looked at as a bad thing.
But every hustler, every entrepreneur,
everyone that's been successful has been hungry for success.
Steph Curry was hungry for success,
that's why he shot so much that now it's just like
muscle man now he just throw the ball up and it's in there.
You know the encouragement is not to shy away
from that hunger, it's there for a reason.
Even the actual act of being hungry,
sometimes when I'm hungry I'm a little short
but I'm a little more focused at the same time.
Like I can think more clearer so
it's just all of those ideas and
the Bogart line is you know if it's,
if it's on the table and you're not using it
you don't want it. you don't find value in it
and I do, i'ma take it.
You know cause I'm gonna take what's mine.
The -ish is, the -ish that we put on stuff.
This is goodish, this is coolish
that -ish that you put on your, your whatever it is
devalues whatever you're talking about.
Be confident about your craft, about your purpose,
about whatever it is you're pursuing.
Cause people no matter where you come from,
respect confidence.
Redefining what it means to be, even successful.
Do you need to be famous,
do you need everyone speaking your name
like do you need that car, like do you need those things.
What does success look like to you?
You know how you gonna feel fulfilled in your life.
You should want to be on the top
and don't let anyone tell you or talk down to you
or tell you something that you're not,
you gotta believe in the purpose and the drive
and I believe again that God given purpose you been given
to stand up and claim your voice,
you know because we need it.
If we had more people speaking out,
if we had more people moving, instead of arguing
so that they can win an argument in a conversation,
actually take those things that are bothering them
and change them or try to initiate change
then we'd have a better situation across the board.
The song has become personal,
there are people that have DMed me,
yo this is the song of my year like
I'd listen to this thing 50 times everyday you know
I'm making changes and du du du du du and
these are young people to ya know people way old.
So it's dope to see you know a song
that's motivating people, obviously using the video game,
using the NFL, but to see that universal concept
of you know starting a ruckus,
upsetting your lifestyle for a better tomorrow
or a better today.