[Music]
we both traveled in from new york so we
haven't been in the uk for very long so
i think we're feeling the effects of
travel a little bit hopefully we're not
too rusty as we start getting a grilling
from the dragons but will the pair be
returning to the big apple with more
than just a healthy air miles account
[Music]
hi dragons my name is nathan evans and
this is patrick ambron and our company
is called brand yourself we're seeking a
one hundred thousand pound investment in
exchange for a one percent equity stake
in our business
dragons meet steve
steve is an oxbridge graduate with a
first class degree basically steve is an
employer's dream but when employers look
steve up online they don't find
professional steve they find gap year
steve where one moment has ruined dozens
of job opportunities for him
now as steve found out the hard way how
you look online today directly impacts
your career more and more employers are
analyzing everything about you before
making a decision that means a single
negative online search result or single
inappropriate social media post or image
can ruin your career that's why we
created brand yourself the most
comprehensive platform that helps
individuals clean up protect and improve
how they look online
first our technology scours the web and
identifies risk factors that could hurt
your online reputation and then walks
you through the process of finding and
deleting inappropriate images now while
your initial report is free users
upgrade to a 70-pound yearly
subscription to get full access to all
of our features
last year our revenue was over four
million
and this year we're on pace to do over
five
dragons thanks for your time we'd love
to take your questions
[Music]
cleaning up online is the idea patrick
ambron and nathan evans hoping to clean
up with in the den
they're offering just one percent of
their business in return for a hundred
thousand pounds
tasvani is first to quiz the profile
polishing pair
nathan patrick hi
it's a unique idea but i myself could go
and screen myself on facebook and delete
all the pictures that i think could be
offensive or prevent me from getting a
job and save myself 70 pounds
yes but the average person has thousands
and thousands of posts and thousands and
thousands of images they don't know what
they all are
i went through myself manually it took
18 hours
but it's not just the time it saves you
online screening has just become so much
more pervasive
whether you're applying to school or
applying for a job or applying for an
immigration visa
you're going to get screened and these
screens are way more than just a search
they go through everything
so what it does is advise you any
negative things on google is that what
it does
so let's say
you have a negative search result and
it's not something you can delete
because it's not your own facebook
and it's someone else trashing you it
shows up in google for example i think
at least in the us we've dealt with more
victims of revenge porn than any other
company
sometimes those things can be directly
removed other times you need to kind of
minimize the damage of this by
surrounding it and burying it with more
positive things now we can do that for
you
guys isn't the end result of all this
cleanup
that actually everything's so clean they
can't really see the real person and
you're not branding yourself you've just
become bland yourself
what if i just came off social media to
get all together i'll just delete
facebook twitter instagram i have no
footprint on social media so there's one
thing which is not having anything
negative but more and more employers are
looking for positive things that
reinforce their decision online so not
having any social media accounts that
give them any indication is a bit of a
red flag to employers at the moment
the online entrepreneurs are proving why
their service is a necessity not a
luxury
tuka sullivan now wants to focus on the
cash the techy twosome are bringing in
it looks like you've got a business
you've turned over four million
uh it's 4.4 million last year and what
was the gross profit it was 2 million
net profit oh is a loss of 450 000
and that's because it's always been on
tech correct it's heavily interesting
you'll do five this year we'll do 5.2
million
and
level or you'll still lose money uh
we'll we're expecting to lose money
again this year as well yes
but same as last year about 450 yes okay
so
it's very apparent that you're losing
money and money doesn't come from thin
air
and at the moment
you're trying to raise one percent
which values the company at 10 million
yes this is a part of a larger raise
that that we're putting together this
year of about three million pounds right
but you've done your homework about me
haven't you i i have
i know you don't get out of there for
one percent yeah so i'm assuming if i
want to invest you'll accommodate
um
we're here we're here to make a deal
yeah okay that's good
[Music]
tuca sullivan tests the water and
discovers the duo's terms appear to be
negotiable
but deborah meaden wants to establish
why the pair have traveled across the
pond to seek investment in the first
place
[Music]
i'm interested so there's an equivalent
of dragon's den in the us why didn't you
go to them it's called sharks tank over
there isn't it we we did appear on shark
tank
and we got a 2 million offer but we just
couldn't negotiate so i walked away from
the deal gosh
that was
okay but i have to say the risk of
sitting in this chair
is that
you don't do the same thing again you
know in retrospect i didn't know that
there was extra value in having a shark
then there was the money
we need to make sure we learn from that
mistake i don't want to be seen as
someone who goes on a show like this and
does the same thing so what we wanted to
do is act drastically different this
time around
good
can i just take us back to the
investment how much do you guys own the
company
yeah so
i hesitate to put the exact percentages
of everybody you know
out there on on tv why why would it
you can just search and find that out
um
it's not completely public to employees
and things like that but if i'm
investing in you i want to know yeah you
you will know this before you make an
investment well exactly so i'm
i'm now currently before i make an
investment so i need to know what you
guys own of the company
me and my co-founders oh no
just picking you the founder
10
and nathan what do you own it's less
than two percent
and have you communicated to all
shareholders
that you're here
yes and we have the consent that we can
negotiate to certain types of things
okay we've got it
peter jones pushes the entrepreneurs to
reveal their share structure
and that they've got the green light to
cut a dragon friendly deal
and it appears jenny campbell is warming
to the cyberspace sprucing idea
a lot of people need to clean up their
act online it's like hoofing up the dirt
off the carpet really
isn't it so to that extent it is a
useful tool
where it doesn't work for me is i don't
like being a small fish in a huge pond i
like to make a difference and i just
feel that with this tiny tiny sliver of
equity that that's not for me
so i wish you all the best and i'm out
[Music]
the one percent share offering has no
appeal for jenny campbell and she ends
her interest
tucker sullivan now wants to talk about
the pair's plans for relocation
hi guys
how big an office do you want
or easy to please
what if i said to you
i'll give you a thousand square feet
free of charge for 12 months
in the west end of london
if you give me 10 business
you're not blinking
it's not going to give you temperatures
no no
guys i'm going to make you an offer
i'll give you all the money
but i want four percent
thank you thanks
tuka suleiman tables a bid and throws
some rent-free real estate into the mix
does serial investor deborah meaden
think the online airbrushing idea has
potential
i think
it's great
it's bang on
you guys are smart you know you're on it
and when a business comes into the den
that's absolutely ahead of the curve i'm
interested
so i am going to make you an offer
and i'm going to offer you all the money
and i want three percent of the business
okay
thank you thank you
guys
you've been uh very transparent which is
really good and i think the development
that you've got going on is very
interesting as well so i too i'm gonna
make an offer
hundred thousand pounds all of the money
for three percent
paige lalvani and deborah meaden make
identical offers and join the party
with a hat-trick of deals already on the
table it's now just tech tycoon peter
jones who remains
will he want to add the online business
to his portfolio
um i
i really like it
and it is a concern as a dad as well
with kids that one photograph that one
annoying thing their behavior has
affected
potentially their career
and that's a shame actually
i think what you've done is is really
good thank you thanks and you've gone
shark tank you're in the real show now
yeah this is where it started
these are the guys that do the deals i
told you
yeah so you did the right thing coming
to the uk
i'm actually going to make you an offer
i'm going to offer you all of the money
for two and a half percent of the equity
thank you thank you very much
you should go to the back wall and think
about it yeah do you mind thank you
thank you guys thank you
the entrepreneurs have four bids to
consider
two corsolimon is offering free floor
space but wants four percent of the
company do you think he's the most
likely to negotiate though
deborah meaden and tajlalvani both want
three percent to operate we decrease the
percentage
or we ask for more money and peter jones
has sharpened his claws and undercut
them all with his two and a half percent
demand oh that's your call man can you
do it can we take it
they regretted their decision to reject
a deal stateside
are they now ready to accept any of the
offers on the uk table
okay
[Music]
so firstly thank you very much for
hearing us out and thank you for the
offers
pt gave us the most generous offer
so i'd like to put a counter forward to
yourself
would you be prepared
to
provide us with the one hundred thousand
but in exchange for two percent of the
business
is that offer open to other dragons or
is it just peter
at this stage it's it's an open offer
if it was open to other dragons i
wouldn't accept it okay
so i'm going to ask you what would you
like to do
if you accepted the offer i think we'd
be ready to accept that right absolutely
okay
i would accept two percent but the most
important thing for me is on the next
fundraise i'm not diluting
i'm prepared to accept that deal
yeah well
great
well thank you very much thank you
fantastic thank you very much i'm gutted
and delighted at the same time
peter jones accepts the counteroffer and
shakes hands on a deal
the entrepreneurs exit the den with the
hundred thousand pounds they were
seeking and a tech toured a force on
their board that's a great business mr
jones wow wow that's what to say
i think this is tough they have very
good poker faces the best being peter
jones i actually felt quite bad closing
everybody at you out then well you
should because that was quite rude
actually
the pair head off for new york with a
possible celebratory stop-off we might
we might go to the pub and have a drink
but uh it's inconclusive
[Music]
you