Instagram is a social media platform with over 2 billion monthly users across various
age groups.
Many idols use this platform to interact with fans, share personal photos and updates of
their daily lives.
However, it's not just a place for idols to connect with their fans, but also a highly
effective tool for self-promotion and advertising partnerships with brands.
As a result, Instagram has become a valuable platform for idols to engage with their fans
while also earning additional income.
Below are some idols who have earned substantial income from advertising on the social media
platform Instagram.
1.
Wonyoung (IVE)
Jang Wonyoung, the rising new-generation idol, has taken the internet by storm with her doll-like
beauty that can pull off any makeup style, perfectly proportioned body, and graceful
demeanor like a young lady.
After debuting in 2018 and five years in the entertainment industry, she has garnered a
dedicated fan base and a whopping 7.2 million followers on Instagram at only 19 years old.
Thanks to her charming appearance, Wonyoung has signed multiple contracts with high-end
fashion, accessory, and beauty brands, such as Miu Miu (clothing), FRED (jewelry), GOSPHERES
(golf accessories), KIRSH (clothing), Eider (clothing), Suecommabonnie (shoes), Innisfree
(cosmetics), Hapa Kristin (contact lenses), and even SK Telecom (service provider).
The ever-growing list of brands that collaborate with her is also an opportunity for Starship
to earn a significant amount of money from her Instagram posts and stories.
As a trendsetter for many young Koreans and with 7.2 million followers, Wonyoung can earn
nearly $35,000 per advertising post on her Instagram.
In just February alone, she had six sponsored posts and could have made over $200,000.
In the first half of March, the new-generation goddess has already had 6 advertising posts
for five different brands and could potentially earn $280,000 for the first half of the month.
With 70 posts since the beginning of 2022, it is estimated that Starship has earned at
least $2 million for Wonyoung's Instagram endorsements.
This is an impressive income for a 19-year-old rookie idol.
2.
Jisoo (BLACKPINK)
Jisoo, a talented multi-hyphenate, is one of the hottest female idols that cannot be
left out of this list.
As one of the versatile idols in the third generation of K-pop, Jisoo has a large following
on her personal Instagram account that spans the globe.
In June 2018, the BLACKPINK members opened Instagram accounts to interact and connect
with fans from all over the world.
Jisoo, the visual of YG Entertainment, quickly gained a surge in followers and likes on her
posts.
Jisoo, currently an ambassador for Cartier and a global ambassador for both fashion and
beauty at Dior, wields a strong influence over fashion enthusiasts and fans of the K-pop
idol.
She frequently posts advertising content for the brands she collaborates with on her Instagram.
Two years ago, when her followers reached 35 million, a single ad post by Jisoo was
said to be worth $150,000.
At present, with over 70 million Instagram followers, it's estimated that each of her
sponsored posts can earn the company between $300,000 to $350,000.
In the past two months alone, Jisoo has posted
seven posts for luxury fashion and jewelry brands Dior and Cartier, as well as for Oreo,
a snack brand that BLACKPINK collaborates with.
These posts have received no less than 3 million interactions, with some even reaching more
than 8 million likes.
With Jisoo's widespread appeal, she's been able to bring in over $2 million for her management
company in just the past month.
On average, the K-pop idol posts six sponsored content per month on her Instagram.
This means that in just one year, Jisoo can earn nearly 22 million USD solely through
social media promotions.
With just a quick calculation, fans are astounded by the staggering amount of money that Jisoo
can earn in just one year.
3.
NewJeans
The music group NewJeans is causing a stir in the online community by bringing a fresh
breeze to the Korean music market with a clear concept, catchy music, and impeccable visuals.
Thanks to their increasing popularity, this fourth-generation girl group is becoming the
most sought-after idols at the moment, with a stable fan base and coveted attention from
various brands.
Although they have just stepped into the idol industry not long ago, the girls have already
gained 6.4 million followers on their group Instagram account and achieved significant
success on music charts.
Thanks to these impressive achievements, the group has caught the attention of many high-end
fashion brands around the world.
Hanni, the first member of the group, has been named the ambassador for the world-renowned
fashion brand Gucci and the global face of Armani.
Meanwhile, Minji and Danielle have each been announced as ambassadors for the luxury brands
Chanel and Burberry respectively.
Recently, Danielle was also declared as the ambassador for YSL's beauty product line while
Hyein has a close relationship with Louis Vuitton's brand.
In addition to these partnerships, the group has also signed contracts with other fashion
brands such as Levi's, O!OI, and Nike, and even the fast-food chain McDonald's.
Through these various contracts, the five members of ADOR have been able to earn a considerable
amount for the company.
With 6.4 million followers on the group's Instagram account, the members can earn $27,000
per post.
After 24 sponsored posts since their debut, ADOR has earned $648,000 from these lucrative
Instagram deals.
It's no wonder they're considered a formidable force in the fourth generation of K-pop.
Just two months into their debut, the members were already receiving their first paychecks
and bringing in considerable profits for their management company.
4.
Jennie (BLACKPINK)
One of the must-have names on this list is Jennie.
She is dubbed as YG's secret weapon and has been the ace of the company since her trainee
days.
She's become a fan favorite, with a massive following.
Ever since her debut, she has attracted a lot of attention from Korean netizens.
Jennie's not just a Chanel ambassador - she exudes a captivating aura that makes both
big and small brands want her to become their ambassador.
She's considered the queen of sold-out products; any product that BLACKPINK's main rapper uses
is quickly sold out or becomes a trend around the world.
Thanks to her influence, a single advertising post on her personal Instagram with 75.7 million
followers can earn a significant amount of money.
Two years ago, Jennie could earn $170,000 from a single sponsored post when she only
had 39 million followers.
However, with her rapidly increasing popularity and a massive Instagram following of 75.7
million people, and an average of 8.5 million interactions per post, Jennie can now earn
between $450,000 and $500,000 for an advertisement.
In just February of this year, Jennie earned $2 million from only four advertisements for
three luxury fashion brands.
Last year and in the first quarter of this year, she had only 46 advertisements, which
is only 2/5 of what the new generation goddess Wonyoung had.
Despite this, Jennie, who is also known as the "swordfish," could still bring in $25.5
million for YG, her management company.
So, which idol's income from Instagram is the most impressive to you?