This is the perfect time you need to explore
and prepare a digital marketing strategy
for your work next year.
From new business areas
to new marketing trends,
you should soon create
your marketing plan.
This way, you can move
one step ahead.
You may have just started
your business, or your business
may be operating for years.
Let's get started with your
digital marketing strategies
for the following year.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
Today, I'm gonna give some tips
about creating your
marketing plan.
Firstly,
you should set your business goals.
You need to set your business goals
before you can plan your marketing strategy.
Business goals will help you move
in the right direction
within the marketing plan.
For example,
having 5000 email subscribers
by the end of 2021
is a goal.
This main goal reveals
where you should focus.
Make sure your main goal is quite specific
because it will only be applicable
in this way.
The more specific the target,
the better your marketing plan will be.
Secondly,
you should review
the marketing strategies of this year
or previous years
Examining the past periods
will show you where you are
and which way your business is headed.
This information will form the basis of
your digital marketing strategy for this year.
Gather your team
and check out the details
of your past marketing strategies.
Note everything you find important
because they will help you
succeed this semester.
When examining previous periods,
you can ask yourself and your team:
What are the strategies
that drive and work
for your business?
How did your customers give feedback
on marketing and advertising?
How is your competition?
Can you keep your
business competitive?
and so on.
Thirdly,
You should create small goals
and plans for main tasks.
It would help
if you thought retrospectively
to understand the steps you will take.
You have to act thinking
you've already achieved the target.
Think back and try to find out
what you should do in the steps.
Keep thinking retrospectively
and keep doing this
until you're in your current direction.
The step you're in will be the step in
which you set your goals.
Fourthly,
You should develop digital marketing plans
for previous periods.
You should review last year's plan
and update it.
After that,
you can edit the necessary plan
for the next year.
Do your changes and improvements
suit your marketing goals
for this period?
Develop this improved marketing plan
and review whether it fits your plans
for this year.
However, from this step,
you can now start building
your marketing strategy
for the next year.
Fifthly,
You should select the right tools.
Digital marketing tools
will be one of your strategy's main parts.
They not only increase the efficiency
you get from your marketing efforts,
but they also offer you the easiest
and fastest solutions where you're stuck.
In this step,
you should learn the various tools
to add to your marketing strategy.
These tools will help you achieve
your marketing goals faster
and more effectively.
Finally,
You should edit your marketing plan.
Once you've identified the tools you'll use,
you can organize your marketing strategy
and decide which areas to use.
CoSchedule,
Buffer,
and Workado
are our main digital marketing tools.
With CoSchedule,
you can adjust to sharing
half of the social marketing posts
as soon as you share blog posts.
With Buffer,
you can schedule your other
social marketing articles.
CoSchedule Buffer and Workado
can help you achieve your marketing goals
and work well together.
You can test your ideas
with digital marketing tools,
but you shouldn't use those
which don't contribute to your business
or marketing.
Alright, that's it for the
Digital Marketing Strategies today.
If you liked this video
or learned anything,
please leave a comment
and hit the subscribe button.
If you need more information about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.