The market for online wall art is worth billions and it’s only getting bigger.
So, whether you’re a graphic designer, an influencer, a video game streamer, or a film
production studio, you can tap into this $13 billion dollar market by selling custom wall
art online.
From posters and canvases to metal prints and flags, custom print-on-demand wall art
is a great way to make money online.
In this video, we’ll show you how to successfully sell custom wall art with Printful and take
your business to the next level.
Selling on a marketplace
Many successful brands that already use ecommerce platforms like Shopify or Squarespace also
sell on a marketplace.
With Printful you can connect Etsy and Amazon and other marketplaces to sell your products.
This is a great way to reach an even wider audience.
By offering your products on a marketplace, you can showcase your brand’s quality and
value to a larger group of people who are already interested in buying online.
Plus, you’ll be able to take advantage of the marketplace’s built-in reputation and
trust, which can help to increase sales and grow your business.
Etsy has been the go-to marketplace for custom goods for over 90 million users in 2022.
Meanwhile, Amazon has reported having 310 million users.
Introducing your products on multiple platforms can help diversify your profit streams.
By using a multichannel selling strategy, you avoid relying on just one platform.
This will help you reach more potential customers and reduce the risk of being affected by changes
on a single platform.
Additionally, using multiple platforms can also give you valuable insights into customer
preferences and behavior, which will help you optimize your sales strategy.
Etsy and Amazon are also great tools for competitor research: what products they sell, what types
of designs they have, and even their pricing.
You can use keyword research tools, like eRank, Marmalead, or Printful’s keyword scout to
see what products people are searching for in your niche.
I’ll leave a link to these tools in the description.
You can also read through the reviews from sellers you find to see what customers are
saying.
Make sure you take a look at our thorough guide on mastering Etsy SEO.
In this video, we share easy, actionable tips on how to improve your Etsy shop and listings
to increase your sales.
I’ll leave a link in the description.
Personalized designs
Product personalization is selling products with features that can be edited by your customers.
2 Personalized designs
Product personalization is selling products with features that can be edited by your customers.
You can offer a personal touch to your wall art products and improve your customer’s
experience by offering design options most relevant to them.
You can participate in this growing trend by creating new personalized designs or adapting
your best-selling designs to have personalized options.
According to Deloitte’s research, more than half of consumers are interested in buying
personalized products and services.
There are different types of personalization options you can offer.
You can add customizable text, add an image uploader, or even digitize their photos into
an illustration before printing.
The key is to find the right balance and offer options that your customers will love.
Think about how you can offer personalization to your niche.
The most common personalized wall art products fall into the family and pets niche.
You can research what’s selling and apply it to your niche.
If you don’t have any ideas, try searching through a marketplace for examples.
Search for “personalized wall art”, then add your niche keywords.
By providing personalized designs, you’ll improve your customers’ experience and increase
the value of their orders.
With Printful, you can set up automatic customizable options with two of our integrations, Shopify,
Woo Commerce, and manual personalization with Etsy.
Your customers will be able to edit text or upload their images and it will automatically
update the order when it imports over to us.
With other ecommerce platforms, there’s a manual approach you can take.
We’ve created a video to show you how to do this, I’ll leave a link in the description
so you can check it out.
Cross-selling
Cross-selling is a sales technique that involves encouraging customers to buy related or complementary
products in addition to the ones they’re already considering.
The goal is to increase the average order value by adding recommendations or suggestions
through your customer's shopping journey on your store.
Think about it.
When someone is looking to buy art to decorate a space, in most cases, they buy more than
one piece to fit a theme or color scheme.
Ecommerce retailers on average have seen around 400-900% increase for recommended products
in different areas of their online store.
There are several places on your website where you can add suggested products to take advantage
of this opportunity.
You can add your suggested product on the cart checkout page, category pages, and product
pages.
Another thing you can do is create a collection of bundled wall art listings.
Look for complimentary designs or products you can sell with your wall art.
Arrange the mockups to create a visual example of how multiple wall art pieces look together.
Once your product suggestions are set up, create content and promote sets of products
your customer can buy from your store.
Social media research and creating content
As we all know, short-form vertical video content is King on social media and great
for selling products.
On TikTok for example, 61% of users tend to purchase products advertised by brands.
So, I suggest that you start applying your time and resources there.
Research popular content and keywords related to wall art.
For example, search for "wall art" on TikTok and take note of the related searches and
popular videos in the search results.
Use the found keywords and content ideas to create engaging, short-form vertical videos
that showcase your wall art products.
Include the tags and hashtags you find related to wall art in your videos to make them more
discoverable.
That’s all for this video.
I hope you found these tips useful and motivating to help you sell more wall art online.
If you have any questions, let us know in the comments.
Thank you for watching, and see you next time!