in this Pinterest tutorial you'll learn what Pinterest is how Pinterest works
and how to use Pinterest for business to help you generate more leads and sales
for your business with ease stay tuned
hi I'm Sarah Nguyen your online marketing strategist helping you grow
your business using social media with ease if you're new to this channel
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check out the description for links to all of the resources mentioned in this
video so what is Pinterest how does Pinterest work and how can you
leverage the social media platform to grow your business let's take a look
what is Pinterest Pinterest is a social network focused on visual bookmarking
and kind of acts like an online pin board users share and discover new
interests by posting known as pinning on Pinterest images or videos to their own
or other people's boards and browsing what other users are pinned pin our
visual bookmarks each pin you see on Pinterest links back to the site it came
from so you can learn more like how to make it or where to buy it from people
use Pinterest for all sorts of things from helping them get inspiration for
their big events to finding and sharing their favorite recipes online so how do
we use Pinterest for business there are lots of different ways to use Pinterest
for business people talk about using Pinterest as a way to put up their
vision board online or as a way to communicate colors and concepts and
ideas with their peers or with their clients however the key way to really
leverage the power of Pinterest for business is to use Pinterest to drive
traffic to your website driving traffic to your website helps you build your
brand and helps you be found so how does it work there are a lot of search engine
optimization benefits to use the Pinterest
so your Pinterest board and your Pinterest depends ranking Google easier
than your website would let's have a look at that a highly competitive niche
is the wedding industry and if you have a look at the top results for searches
for wedding dress style you can see a couple of heavy hitters websites appear
and you can see Pinterest so if you share your content to Pinterest and
optimize your pins and your boards for these keywords we increase the chances
of your content appearing in search versus the chances of your content
appearing in search from your website alone when it's competing with these
other heavy heading websites Pinterest is a great for business because people
who are looking for certain keywords can find your business organically through
your pins and Pinterest boards on Google and in Pinterest people search within
Pinterest for all sorts of products and product ideas to die from whether it's
Mac accessories or organic makeup fashion ideas and styles electronics or
even drone people are searching within Pinterest and many of them are apt to be
looking to buy interest also has a paid advertising feature that allows you to
extend your reach for more people to find you this is a great offering
particularly when you're just getting started with Pinterest you're able to
utilize their paid advertising feature in order to get your content in front of
new people and a greater audience of people who may not have seen your
content otherwise the paid advertising feature which we will go through in this
or allows you to extend your reach using a pay-per-click or paper impression
advertising model so when you're using Pinterest to drive traffic back to your
website you want to be really strategic about way that you capture the audience
from there so let's have a look at an example from the nectar collector so
from Melissa's Pinterest profile I see this ten minute tips for your blog and
business free printable that sounds pretty exciting to me so I'm going to
click on it and it looks pretty enticing to me so I'm going to read it go on over
to her website once I get to her website I get all this information and a free
checklist somewhere so I'm looking looking looking looking for things and
then I can click to download this free checklist here and I enter my name and
email to get access to it so this is a very clever way of leveraging Pinterest
traffic so you have a Pinterest pin which is connected to your blog post and
then on your blog post you give people a reason to sign up to your email list and
from your email list you're able to better manage your audience there you
can communicate with them regularly with authors with content and build the
relationship with of their so you can then sell to them later dump track going
from Pinterest to your blog post to sign up is a good way of leveraging Pinterest
for business I also know people who go from Pinterest straight to their product
or straight to their shop on their website and that works well depending on
the product and depending on the purchasing behavior of the consumer
typically sort of product but at the end the day you need to test what works
better for your business so there you have it an overview of what Pinterest is
how Pinterest works and some Pinterest marketing strategies to help you get
more reach and traction from Pinterest if you found this video useful give me a
thumbs up and don't forget to subscribe to my channel and if you're looking for
more ways to grow your business with social media make sure you
grab a copy of my social media checklist it's a super simple yet comprehensive
guide to help you get your social media platforms up and running with ease to
get your hands on it simply click on the link in the description below