It's a tale as old as time.
Everyone is trying to be the next multi-millionaire,
with three Bentleys in the garage,
a private jet ready for takeoff,
a summer home in Italy,
and hundos raining from the ceiling.
Yes, we have all seen those people on the internet.
And while on your endless search for the big break
that will make you rich
and give you the life of your dreams,
you probably stumbled upon
a little high-income skill called copywriting.
But the more you look into it,
the more mixed messages you're getting.
Why is it that some copywriters seem to be making millions
and other copywriters are barely scraping by?
Can copywriting really make you rich
or, is it just one of those empty promises
that only a secret few are lucky enough to achieve?
Well, after 10 years of working in this industry,
I am here to confidently tell you without a shred of doubt
that copywriting can in fact make you rich,
and in more ways than one.
And at the end of this video, I'll prove it to you
by showing you the biggest invoice I've ever sent
as a freelance copywriter.
(upbeat music)
Hey guys, what's up it's Alex,
and as always, I am here to keep it 110% real with you.
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Now, I promised I'd keep it 100,
so yes, copywriting can make you rich,
but there is something that all those gurus
aren't telling you out there,
that before you can get rich quick,
you need an intentional business plan
that takes you on a journey of so many ups and downs,
milestones, goals, setbacks, and obstacles along the way.
That overnight success story
is actually years and years of trial and error,
plus one night.
And those copywriters who are making millions of dollars
did not start off by charging hundreds of dollars an hour.
The truth is that in copywriting, just like anything else,
you get out what you put in.
Now, I am not gonna tell you that it will be easy,
but I will tell you that if you persevere and work hard,
there are five pretty bad-ass ways
that copywriting can make you rich.
And yes, number five is all about that money
'cause I know you be wondering.
And to prove it to you,
I'm gonna show you the single biggest invoice
that I ever sent to one of my retainer clients
in a single month.
So here are the five ways
that copywriting can make you rich.
Number one, freedom.
So it's probably no secret that being rich
isn't all about the money in your bank account.
Now, I promise that I will talk about money
later in this video,
but first, I want to talk to you about
all the other ways that copywriting can make you rich.
To some people, myself included,
having happiness and freedom is what it really means,
because when you're stuck in that nine to five,
commuting for hours each day,
feeling underappreciated and undervalued,
chances are, it really doesn't matter
how much money you're making,
because you'll feel unhappy and unsatisfied
with your life, right?
Well, copywriting gives you a way out of that life.
So if wanna to sleep until 9:00 a.m
or take a two hour lunch break,
or just stop working at 3:00 p.m. every day
when your creativity falls flat,
you can absolutely do that if you're a freelance copywriter
because you work for yourself.
Your life suddenly becomes so much more balanced,
easygoing, and enjoyable.
You can work when you want, where you want,
and for as long as you want,
and it's really hard
to put a price tag on freedom like that.
All right, number two, happiness.
In my copywriting coaching program,
one of the biggest reasons
that many of my students
start looking to get into freelance copywriting
is so they can spend more time
with their family and their loved ones.
The single mom who wants to be at home with her kids,
the dad that has traveled for work so much
and is missing out on their kids growing up,
the daughter who wants to spend more time
with her aging and elderly parents,
or the 20 something-year-old
that wants to spend more time
making lasting memories with their friends
and travel the world.
Hey, and just like in number one,
copywriting gives you the ability
to spend more time with the people
who matter the most to you.
And there is no secret here,
but when you spend more time
connecting with the people you love,
you are in fact, a happier person.
But, in addition to that, freedom and happiness,
copywriting also gives you the ability to jet off to,
oh, I don't know, how about Italy for the weekend,
what do you say?
Which brings us to number three, experiences.
So one of my personal favorite things
about being a copywriter
is the ability to travel wherever, whenever I want,
well, before the global pandemic
made that really, really hard.
But in the last few years, I've been to Italy, Spain,
Russia, Morocco, France, Costa Rica, Aruba, Germany,
Hawaii, Ireland, Scotland, New Zealand,
the list goes on and on,
and I didn't need to put in a single vacation request,
get it approved by my boss,
or make sure I was back in a certain amount of time
because people were waiting on me.
All I needed to do was pack up my laptop
and take it with me wherever I wanted to go.
I've written from cafes in Paris,
five-star riads in Morocco,
overlooking the Southern Italian coastline
from flower-covered terraces,
and even from cozy airbnb's on the side of a mountain
in between trips to the ski hill.
Who says you have to choose between seeing the world
or making tons of money?
When you're a copywriter,
you can have the best of both worlds.
And to me, experiences are way better than things anyway.
In fact, it is scientifically proven
that experiential purchases
provide more enduring happiness than material purchases.
All right, number four, fulfillment.
Okay, so this one might be tied
for my favorite part of the job,
but it's that I actually make a difference
in people's lives.
When you're a copywriter,
it's literally your job to get good products
into the hands of people who actually need them
to help them solve real problems.
And there is no better feeling in the world
than writing copies so compelling
that it convinces even the biggest skeptic
to buy a product or service
that will change their freaking life.
So watching my students quit their nine to fives,
travel the world, spend more time with their families
and find true happiness is so rewarding to me,
that is why I do this,
that is why I became a copywriter,
and that is why I'm a copywriting coach,
more than any other reason.
It's why I continue to film these videos every single week,
host challenges, and teach programs,
because watching you guys succeed
truly fuels my fire and keeps me going.
All right, number five on the list,
the one you really came here for,
can copywriting make me rich, like money rich?
And my answer is yes, of course it can.
But like I said in the beginning of this video,
you get out what you put in.
Don't expect to make a million dollars in your first year.
It takes time to build up the experience, expertise,
and social proof you need to charge the big bucks.
So when I first started my freelancing business
after quitting my job at Mindvalley
and moved back to Canada,
I lived in a friend's tiny spare room
and I slept on an air mattress from Walmart
and I could barely pay my friend's dad's discounted rent
of $400 a month.
But now that I've been doing this for 10 years,
I've built a business where I could charge
way more than I ever made as a nine to fiver,
because I have proven my skill time and time again.
I've made myself invaluable to my clients
and I've become in demand enough
that I have a month's long waiting list.
And to give you an idea of just how much
an experienced freelance copywriter can make,
this is the biggest invoice that I've ever sent out
as a freelance copywriter.
Now, this was for one month of work
with just one of my clients.
And guys, I have all the faith in the world
that you can get there too,
and I will do my best to help you get there.
So stick around, I'll see you next week,
until then I'm Alex, ciao for now.
All right, guys, if you enjoyed that video,
make sure to check out the next one from me right here.
And you can click right here to get a free gift.
How much should I charge for my services?
If you've ever wondered this as a freelance copywriter,
this video is for you.